Part-Time
Conversion Rate Optimization Consultant
Right Side Up
51-200 employees
In-house marketing talent for growth
No salary listed
Austin, TX, USA
Remote
Contract freelance role; 10–40 hours per week.
 Growth & Marketing (1) |
|---|
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- Strong foundation in CRO, experimentation, and user behavior analysis
- Experience designing and executing A/B or multivariate tests
- Familiarity with experimentation and analytics tools (e.g., Optimizely, VWO, Google Analytics, Hotjar)
- Ability to form hypotheses and prioritize tests based on potential impact
- Understanding of UX/UI principles and their impact on conversion
- Strong analytical skills and attention to detail
- Ability to communicate results and insights clearly to stakeholders
- Comfort working across different industries, products, and customer journeys
- Analyze user behavior and conversion funnels to identify drop-off points and opportunities for improvement
- Develop and execute A/B and multivariate testing programs
- Create testing roadmaps aligned to business goals and hypotheses
- Partner with design, product, and engineering teams to implement experiments
- Optimize landing pages, product pages, and key conversion flows
- Use tools such as Optimizely, VWO, Hotjar, and similar platforms to run tests and gather insights, and leverage tools like Webflow to implement and iterate on on-site experiences
- Leverage qualitative and quantitative data (heatmaps, session recordings, surveys, analytics) to inform decisions
- Report on test results and translate findings into actionable recommendations
- Experience with personalization and dynamic content strategies
- Familiarity with statistical significance and experiment design
- Experience in high-growth startup environments
- Experience supporting both strategic planning and hands-on execution
Right Side Up provides premium marketing talent as marketers-in-residence who act as an in-house growth team for startups, tech companies, and Fortune 500 teams. Their offering is a blended model of strategic planning, concept development, creative campaigns, attribution solving, and execution, delivered by experienced marketers who integrate with a client’s existing team rather than re-creating an agency. Clients access a ready-to-work growth engine without agency bureaucracy, leveraging deep in-house expertise and transparent collaboration to drive customer acquisition and scalable marketing programs. The company differentiates itself by offering “MIRs” with hands-on execution, strategic insight, and clear transparency, avoiding agency fluff and delivering an in-house feel with premium talent. The goal is to help clients achieve measurable growth through effective acquisition strategies, creative campaigns, and scalable marketing operations.
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
Austin, Texas
Founded
2016
Get referred to Right Side Up
See people who can refer or advise you
Simplify's Take
What believers are saying
- Right Side Up updated careers July 2026, signaling active hiring and operating momentum.
- The company claims 1,000-plus client partnerships, including Uber and CUUP.
- It added GEO, lifecycle, affiliate, and paid social offerings for 2026 demand.
What critics are saying
- Super Group's control after 2023 approval creates integration pressure and eventual brand dilution.
- Consulting budgets froze in 2025-2026, and Right Side Up still depends on client spending.
- AI-native agencies and in-house growth teams can commoditize senior-marketer intermediaries fast.
What makes Right Side Up unique
- Super Group Holdings approved 2023 acquisition of 60% of Right Side Up.
- Right Side Up offers fractional talent, agency teams, and full-time recruiting from one platform.
- Its fully remote, senior-marketer collective promises 2-day recommendations and 2-week placements.
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Company News
Super Group gets green light to acquire Right Side Up.
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