Conversion Rate Optimization Consultant
Right Side Up
Conversion Rate Optimization Consultant
Right Side Up
In-house marketing talent for growth
About Right Side Up
Please note, this posting is to highlight joining Right Side Up's talent collective specifically and is not representing an internal full-time role, or a current opportunity with a client.
Right Side Up is a collective of premium marketing talent—with all of the marketing chops, and none of the agency fluff. We’re trusted by the most respected early-stage ventures, the fastest-growing tech companies, and well-established Fortune 500 teams to do one thing better: Growth. We have over 250+ clients including Stitch Fix, Sephora, Yelp, Sun Basket, Crunchbase, DoorDash, Calm, and more.
We’re seeking freelance Conversion Rate Optimization (CRO) Consultants to join our talent collective and support a range of clients across industries. This role is ideal for marketers who are passionate about improving user experiences and driving measurable impact through testing, analysis, and experimentation.
Projects may include auditing conversion funnels, developing testing roadmaps, running A/B and multivariate tests, and optimizing user journeys across web and mobile. Contract engagements typically range from 10–40 hours per week.
Analyze user behavior and conversion funnels to identify drop-off points and opportunities for improvement
Develop and execute A/B and multivariate testing programs
Create testing roadmaps aligned to business goals and hypotheses
Partner with design, product, and engineering teams to implement experiments
Optimize landing pages, product pages, and key conversion flows
Use tools such as Optimizely, VWO, Hotjar, and similar platforms to run tests and gather insights, and leverage tools like Webflow to implement and iterate on on-site experiences
Leverage qualitative and quantitative data (heatmaps, session recordings, surveys, analytics) to inform decisions
Report on test results and translate findings into actionable recommendations
Strong foundation in CRO, experimentation, and user behavior analysis
Experience designing and executing A/B or multivariate tests
Familiarity with experimentation and analytics tools (e.g., Optimizely, VWO, Google Analytics, Hotjar)
Ability to form hypotheses and prioritize tests based on potential impact
Understanding of UX/UI principles and their impact on conversion
Strong analytical skills and attention to detail
Ability to communicate results and insights clearly to stakeholders
Comfort working across different industries, products, and customer journeys
Experience with personalization and dynamic content strategies
Familiarity with statistical significance and experiment design
Experience in high-growth startup environments
Experience supporting both strategic planning and hands-on execution
In-house marketing talent for growth
Right Side Up provides premium marketing talent as marketers-in-residence who act as an in-house growth team for startups, tech companies, and Fortune 500 teams. Their offering is a blended model of strategic planning, concept development, creative campaigns, attribution solving, and execution, delivered by experienced marketers who integrate with a client’s existing team rather than re-creating an agency. Clients access a ready-to-work growth engine without agency bureaucracy, leveraging deep in-house expertise and transparent collaboration to drive customer acquisition and scalable marketing programs. The company differentiates itself by offering “MIRs” with hands-on execution, strategic insight, and clear transparency, avoiding agency fluff and delivering an in-house feel with premium talent. The goal is to help clients achieve measurable growth through effective acquisition strategies, creative campaigns, and scalable marketing operations.
Explore more opportunities at Right Side Up