F

Fellow

Direct-to-consumer coffee brewing equipment maker

Backend Engineer - IoT Architecture & Migration

Full-Time
$200k - $230k+ Bonus + Equity
Senior
Bachelor's
San Francisco, CA, USA
In PersonRegular in-office presence in San Francisco is required.
Software EngineeringBackend Engineering

About the job

Requirements
  • A bachelor's degree in Computer Science, Engineering, or a related field, or equivalent practical experience.
  • At least 5 years of backend engineering experience using TypeScript/Node.js and Python, with strong experience in NestJS, Express, or comparable frameworks.
  • Experience designing and operating connected-device or IoT backend systems in production.
  • Strong experience with real-time and event-driven communication, including WebSockets, REST, queues, and state synchronization.
  • Hands-on AWS experience with services such as ECS, Lambda, API Gateway, SQS, S3, RDS/PostgreSQL, and AWS IoT Core.
  • Strong PostgreSQL and data-system skills, including schema design, query performance, indexing, capacity planning, backup, restore, and lifecycle management.
  • Experience with observability, incident response, structured logging, metrics, tracing, service KPIs, and debugging distributed systems.
  • Experience with Infrastructure as Code, CI/CD, automated quality gates, staged rollout, rollback, and production change control.
  • Strong understanding of cloud and IoT security, including IAM/RBAC, PKI/TLS, secrets, device identity, and certificate lifecycle.
  • Ability to collaborate effectively with the US team.
Responsibilities
  • Design and implement a simpler, unified backend architecture for connected products, with reusable service boundaries and common patterns across devices.
  • Establish a new connected product as the production pilot for the target architecture, validate it, and turn successful patterns into the foundation for existing and future devices.
  • Build reliable, low-latency, bidirectional communication between devices, mobile applications, and backend services using WebSocket, queues, or other appropriate protocols.
  • Use AWS IoT Core primarily for staged OTA delivery.
  • Build backend data collection and orchestration pipelines that support product analytics, continuous improvement, and future ML development.
  • Improve operational visibility and control through structured logging, metrics, tracing, KPIs, alerting, and auditable device and service diagnostics.
  • Design state-management and concurrency controls that prevent or contain race conditions across devices, clients, and cloud services.
  • Plan and execute staged migrations for existing products while avoiding direct cutovers that would cause service disruption.
  • Improve database and service reliability, infrastructure automation, disaster recovery, deployment safety, and cloud cost efficiency.
  • Work closely with firmware, mobile, product, QA, manufacturing, and backend teams across Shenzhen and the United States.
Desired Qualifications
  • Experience establishing a new product as the pilot for a reusable multi-device platform architecture.
  • Experience with factory provisioning, certificate injection, device identity, manufacturing validation, or supplier-facing engineering workflows.
  • Experience building telemetry, data collection, orchestration, or feature pipelines that support ML development and continuous product improvement.
  • Familiarity with on-device software, embedded systems, firmware workflows, hardware debugging, or device log collection.
  • Experience operating global or China-region cloud infrastructure and supporting services across geographic boundaries.
  • Experience with cloud-cost optimization, FinOps, service consolidation, and reducing operational complexity.
  • Experience with secure remote diagnostics, controlled support tooling, and customer- or factory-facing operational dashboards.
  • Experience designing safe staged migrations from complex or legacy architectures without interrupting existing services.

About the company

Fellow Industries, Inc. designs and sells premium coffee brewing equipment and accessories through fellowproducts.com. Its product lineup includes electric kettles, coffee grinders, travel mugs, and other brewing accessories that emphasize precise performance, thoughtful design, and everyday usability. The company sells directly to consumers through its online store and flagship retail locations in San Francisco and Los Angeles, allowing it to control the customer experience and offer bundled deals to encourage higher cart values and repeat purchases. Fellow differentiates itself by focusing on aesthetics and functionality, maintaining direct brand relationships, and pursuing collaborations with other coffee brands to extend its reach. The company’s goal is to improve the coffee brewing experience for both home enthusiasts and professional baristas by delivering reliable, well-designed equipment and a strong brand experience.

Company Size

51-200

Company Stage

Series B

Total Funding

$40.3M

Headquarters

San Francisco, California

Founded

2013

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Simplify's Take

What believers are saying

  • April 22, 2025 launch expands Fellow beyond kettles, grinders, and brewers into espresso.
  • Fellow's mid-2026 international rollout for Series 1 opens markets beyond the United States.
  • The 2026 Atmos Vacuum Canister launch broadens attach-rate across storage and consumables.

What critics are saying

  • Series 1 costs $1,499.95, directly challenging Breville and De'Longhi on premium espresso.
  • A first espresso machine in 2025 concentrates execution risk across manufacturing, service, and quality.
  • If Series 1 misses, Fellow's design premium collapses and financing new categories tightens.

What makes Fellow unique

  • Fellow's April 22, 2025 Espresso Series 1 pairs design with adaptive pressure profiling.
  • The company bundles hardware, app guidance, and Fellow Drops coffee credits into one ecosystem.
  • Fellow sells in 40 countries and employed about 100 people by May 2026.

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Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • 401(k) Retirement Plan
  • 401(k) Company Match
  • Unlimited Paid Time Off
  • Paid Parental Leave
  • Wellness Program
  • Company Equity
  • Employee Discounts

Growth & Insights and Company News

Headcount

6 month growth

-1%

1 year growth

1%

2 year growth

0%
T3
Jun 6th, 2025
Fellow's stylish new coffee canisters will complete your brewing setup

Fellow has recently launched its new Atmos Vacuum Canister, designed to keep coffee beans, tea, spices and dry goods fresh by removing oxygen and sealing in flavour.

PR Newswire
Apr 22nd, 2025
Fellow Introduces Espresso Series 1: A New Era Of Home Espresso Begins

Precision-engineered for the modern coffee lover, Espresso Series 1 delivers barista-level performance—without the learning curve or the price tagSAN FRANCISCO, April 22, 2025 /PRNewswire/ -- Fellow , the design-led home coffee gear brand behind cult-favorite kettles, grinders, and the award-winning Aiden Brewer, is entering a bold new chapter. Today, the company announces the launch of Espresso Series 1, its first-ever espresso machine and most ambitious product yet. By combining pro-grade engineering with minimalist design, Series 1 brings the quality of your favorite café—home.Fellow Espresso Series 1"Espresso is the heart of coffee culture—it's intimate, sophisticated, and the ultimate expression of craft," said Jake Miller, Founder and CEO of Fellow. "But for too long, home enthusiasts have had to choose between inconsistent results or a multi-thousand-dollar investment. Series 1 breaks that tradeoff, offering café-level control in a machine built for everyday use."With Series 1, Fellow is doing what it does best: pushing innovation in service of quality, while making the experience beautifully simple. Known for products that fuse form and function, Fellow now brings that same philosophy to the most technical corner of coffee

PR Newswire
Nov 11th, 2024
Aiden Precision Coffee Maker Selected As A Good Housekeeping 2024 Best Kitchen Gear Award Winner

Fellow's first-ever drip coffee brewer, Aiden, has been named a Good Housekeeping 2024 Best Kitchen Gear Award Winner

World Coffee Portal
Jul 23rd, 2024
California-based Fellows appoints Crocs CMO Heidi Cooley to its Board of Directors

US specialty coffee equipment manufacturer Fellow has appointed Crocs Chief Marketing Officer Heidi Cooley to its Board of Directors.

PR Newswire
Nov 1st, 2023
Fellow Stagg Ekg Pro Electric Kettle Selected As One Of Oprah'S Favorite Things 2023

As Oprah says on OprahDaily.com, "I just love the shape and design of this kettle—but it also has 'to-the-degree' temperature control, which your most fastidious coffee or tea aficionado, like me, will appreciate.". .