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DoorDash

Runs apps for local food and grocery delivery

Associate Manager - New Verticals Growth Marketing

Growth MarketingPosted on Nov 9
Full-timeRemote in CanadaRemote

About the Job

Requirements

  • At least 5 years of professional marketing experience in a corporate or startup environment.
  • Fluency across the marketing mix and understanding of full-funnel marketing principles, including acquisition and retention/lifecycle marketing.
  • Ability to build relationships and influence without authority.
  • A strategic, business-minded approach, including identifying trends in data and gathering audience-first insights.
  • Ability to deliver measurable results through integrated marketing campaigns.
  • Bachelor’s degree.

Responsibilities

  • Develop and execute the New Verticals marketing strategy, including goals, category focus, channels, and core value proposition, with Canadian consumers at the center.
  • Own day-to-day strategy and execution of New Verticals acquisition, retention, and habituation campaigns in Canada.
  • Develop deep understanding of New Vertical consumers’ pain points across the acquisition, retention, and habituation lifecycle.
  • Collaborate with counterparts in product, strategy and operations, analytics, and finance to execute integrated strategies and report on key initiatives and campaigns.
  • Own launches of new New Verticals merchants on the DoorDash platform, driving awareness and trials.
  • Run experiments and ongoing programs across the New Vertical consumer journey, from first order to habitual use.
  • Partner with Retention, Performance Marketing, Brand, and Creative teams on campaigns across paid, owned, earned, and in-app channels.
  • Track and report on primary workstream metrics, including iGOV, iMAU, and new trials, as well as efficiency and quality metrics.
  • Stay current on marketing best practices, Canadian cultural trends, and the competitive landscape.

Desired Qualifications

  • Paid marketing experience.
  • CRM or lifecycle marketing experience.

About the Company

DoorDash

Runs apps for local food and grocery delivery

DoorDash runs apps that let people order restaurant meals, groceries, and other goods from local businesses, which independent couriers called Dashers bring to their doors. In 2019 it overtook Grubhub to become the largest food delivery service in the United States, and it later expanded abroad by buying Finland's Wolt and Britain's Deliveroo. Merchants pay DoorDash a fee on each order and can buy ads in its apps, while customers pay delivery and service fees or join DashPass, a subscription that cuts those fees. Businesses can also hire Dashers through its Drive service to carry orders placed on their own websites. Four Stanford students founded DoorDash in 2013, and it is based in San Francisco, California.

Company size
10,001+
Company stage
IPO
Headquarters
San Francisco, CA
Founded
2013

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