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Hotaling & CO.

Imports and produces premium craft spirits

Human Resources Director

Full-Time
$160k - $200k/yr
Senior, Expert
Bachelor's
San Francisco, CA, USA
HybridEmployees are on-site Tuesday through Thursday and remote Monday and Friday.
People & HRHR Generalist & Employee Relations

About the job

Requirements
  • A bachelor's degree is required; a degree in Human Resources, Business Administration, or a related field is preferred.
  • A minimum of 7 years of progressive human resources experience, including at least 5 years in a senior or leadership capacity.
  • Deep knowledge of federal, state, and local employment laws and regulations.
  • Demonstrated experience developing and executing comprehensive people operations and strategies in a growing organization.
  • Strong experience with compensation strategy, benefits administration, payroll, employee relations, and human resources compliance.
  • Experience managing workers' compensation claims and workers' compensation insurance renewals.
  • Experience managing multi-state payroll compliance, including establishing and closing state payroll accounts.
  • Experience with annual health insurance and benefits renewals.
  • Strong leadership, management, and supervisory skills.
  • Demonstrated ability to establish and achieve organizational, operational, revenue, and/or cost objectives and successfully execute strategic initiatives.
  • An entrepreneurial mindset and the ability to operate effectively in a lean, collaborative, hands-on environment.
  • High flexibility and comfort managing multiple priorities in a dynamic, fast-paced organization.
  • Exceptional judgment, discretion, problem-solving ability, and attention to detail.
  • Excellent written and verbal communication skills.
  • Strong interpersonal skills and the ability to build credibility and trust at all levels of an organization.
  • Proficiency in Microsoft Excel, Word, Outlook, and PowerPoint.
Responsibilities
  • Develop and execute human resources strategies aligned with the company's business objectives, mission, and values.
  • Serve as a trusted advisor to leadership on organizational design, workforce planning, talent, employee relations, compensation, performance, and culture.
  • Champion and strengthen the company's culture, values, and employee experience.
  • Develop initiatives supporting employee engagement, retention, recognition, productivity, morale, and professional development.
  • Identify current and future staffing needs and develop talent acquisition and retention strategies.
  • Establish and improve best practices for performance management, succession planning, and talent development.
  • Navigate organizational change and process improvement.
  • Participate in internal employee communications.
  • Own the company's staffing function, including recruiting, interviewing, and making recommendations to leadership for open positions.
  • Establish and improve recruitment and staffing practices for administrative roles and the national sales team.
  • Establish and improve onboarding and offboarding practices for employees and consultants.
  • Maintain recruitment operations for reference checks and background checks.
  • Design, own, and evolve the company's compensation strategy, ensuring internal equity, market competitiveness, and alignment with business objectives.
  • Lead annual compensation planning and coordinate participation in third-party compensation surveys.
  • Oversee payroll administration to ensure employees are paid accurately and on schedule.
  • Maintain and administer the company's ADP human resources information system and related processes.
  • Manage compliance for multi-state payroll, including establishing and closing state payroll accounts as business needs change.
  • Oversee employee benefits programs and annual health insurance renewals.
  • Administer and oversee leave and benefit programs in accordance with company policies and applicable regulations.
  • Ensure compliance with federal, state, and local employment laws and regulations.
  • Review and update policies, procedures, and practices to reflect regulatory changes and evolving best practices.
  • Oversee employee relations matters, including disciplinary issues, disputes, investigations, and performance concerns.
  • Manage workers' compensation cases and coordinate workers' compensation insurance renewals.
  • Maintain current knowledge of employment law, human resources trends, technology, and emerging best practices, and translate developments into recommendations for leadership.
  • In partnership with Operations, oversee occupational health, safety, and workplace compliance initiatives.
  • Maintain and administer training and professional development, especially harassment prevention training.
  • Develop and manage the Human Resources departmental budget.
  • Lead Human Resources training and development initiatives.
  • In partnership with Operations, oversee office functions, company IT equipment, and related administrative needs.
  • Develop and implement Human Resources policies, processes, programs, and initiatives that support an efficient, high-performing organization.
  • Perform other duties and special projects as required.
  • Improve and maintain system administration with multiple Human Resources-related vendors, including ADP, benefits administration, and workers' compensation vendors.
Desired Qualifications
  • Hands-on experience with ADP and payroll administration.

About the company

Hotaling & Co. owns premium spirit brands and imports a curated line of international craft spirits for the U.S. market. Its own products include Junipero Gin, Old Potrero Rye Whiskey, and Hirsch Selected Whiskeys, while it also imports brands like Nikka, Kavalan, HINE Cognac, and Luxardo to offer a broad portfolio. The company combines its Anchor Distilling heritage with a dual focus on brand ownership and global sourcing, instead of competing mainly on manufacturing scale. Its goal is to be a leading supplier of premium and craft spirits in the U.S., growing its owned brands and expanding distribution of its import portfolio.

Company Size

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Company Stage

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Total Funding

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Headquarters

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Founded

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Simplify Jobs

Simplify's Take

What believers are saying

  • On May 26, 2026, Hotaling won Frey Ranch national sales and marketing responsibilities.
  • Existing inventory through 2026 supports Junipero and Old Potrero continuity during the transition.
  • The September 25, 2026 portfolio still includes Nikka, HINE, Kavalan, Dingle, and Luxardo.

What critics are saying

  • On February 27, 2026, Pier 50 closed, ending in-house distilling and jobs.
  • Old Potrero and Junipero now depend on contract distillers, weakening quality control and margins.
  • If import partners shift volumes to larger distributors, Hotaling loses its core revenue engine.

What makes Hotaling & CO. unique

  • San Francisco heritage brands Old Potrero and Junipero anchor a 1993 Maytag legacy.
  • Hotaling & Co. combines owned spirits with importer distribution for Nikka, Kavalan, and Luxardo.
  • The company sells premium craft spirits through national trade relationships, not commodity bulk whiskey.

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Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Health Savings Account/Flexible Spending Account
  • 401(k) Company Match
  • Life Insurance
  • Disability Insurance
  • Employee Assistance Program
  • Tuition Reimbursement
  • Phone/Internet Stipend
  • Company Social Events
  • Parental Leave