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General Mills

Manufactures and distributes packaged foods

Trade Planning Lead - NRO, Walmart Pet

Sales OperationsUpdated on Nov 12
Full-timeRogers, AR, USA

About the Job

Requirements

  • A bachelor's degree is required.
  • At least 2 years of relevant industry experience in sales, account management, trade funding, category management, or other relevant experience is required.
  • Demonstrated analytical skills using data sources such as NRO, Scintilla, Nielsen, IRI, customer, or consumer data are required.
  • Proficiency in Microsoft Excel and PowerPoint is required.
  • Cross-functional stakeholder management is required.
  • Strong communication skills across all levels of the organization are required.
  • The candidate must be self-motivated and detail-oriented, and able to perform well in a fast-paced, ambiguous, and changing environment.
  • Applicants must be currently authorized to work in the United States on a full-time basis; work visa sponsorship is not available.
  • Applicants must meet the minimum age qualification of 18 years.

Responsibilities

  • Lead a standardized, integrated process for planning, developing, and executing Walmart shopper marketing events across the Walmart Pet Customer Team to enable National Retail Organization selling, including technical event setup in Salesforce.
  • Partner with the Walmart Pet Customer Team to develop offers that maximize multiple inputs and improve selling effectiveness.
  • Set retail selling goals for selling initiatives.
  • Consult with the Pet Retail Excellence team and Walmart Pet Customer Team to develop effective offer-selling materials in partnership with the Walmart Pet customer team.
  • Partner with key National Retail Organization stakeholders to align on and increase visibility of goals, debrief results, and apply key learnings.
  • Analyze key selling windows using retail execution and performance data from Salesforce, e2Open, Tableau, and syndicated retail data from Luminate/Scintilla and Nielsen, and debrief the results.
  • Analyze geographic business trends to develop store-, market-, and regional-level selling opportunities.
  • Answer and resolve National Retail Organization field stakeholder questions and store challenges in a timely manner.
  • Lead National Retail Organization retail execution, systems, planning, and reporting for Pet New Items and UPC Conversions.
  • Partner with and influence National Retail Organization Sales leaders to understand key needs and opportunities.
  • Deliver clear, streamlined communication at all levels to support seamless planning and execution.
  • Partner with the Pet Retail Excellence team on point-of-sale display materials for National Retail Organization in-store display execution.
  • Gather and analyze syndicated data, including data from Scintilla, Nielsen, National Retail Organization, consumers, and/or customers, to identify opportunities to drive sales growth through retail strategy implementation; the role is responsible for National Retail Organization data.
  • Lead development of analytics and reporting to support the accountability cadence in partnership with National Retail Organization Business Development Operations and the Pet Retail Excellence team.
  • Conduct post-execution analytics and communicate key learnings across stakeholders in partnership with the Pet Retail Excellence team.
  • Own Walmart display compliance reporting and analytics for internal National Retail Organization reporting.
  • Maintain data integrity within National Retail Organization-specific data sets and resolve data issues.
  • Use e2open and Salesforce Consumer Goods Cloud back-office systems.
  • Model Engaging Leader behaviors to foster an inclusive environment, embrace a learning mindset, and demonstrate personal accountability.

Desired Qualifications

  • Experience working with Walmart is preferred.
  • Experience working with Pet is preferred.
  • Prior experience working with trade planning systems is preferred.
  • Willingness to relocate for future General Mills career opportunities is preferred.
  • Interest in Pet and retail is preferred.

About the Company

General Mills

Manufactures and distributes packaged foods

General Mills is a global food company that manufactures and sells a wide range of packaged foods. Its products include cereals (like Cheerios), baking and ready-to-eat mixes (Betty Crocker, Pillsbury), ice cream (Haagen-Dazs), and pet foods (Blue Buffalo). The company distributes these products through grocery stores and online retailers and supports its brands with targeted advertising. Its food lines reach households, families, and pet owners alike. General Mills differentiates itself through a broad, well-known portfolio, a commitment to quality and sustainability, responsible sourcing, and community involvement, which helps build customer trust. Its goal is to provide tasty, nutritious foods while making a positive impact on people, communities, and the environment.

Company size
Not listed
Company stage
IPO
Headquarters
Minneapolis, MN
Founded
1928

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