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Smartly.io

Automates social ads across platforms

Lead Product Designer

Product DesignConfirmed live in the last 24 hours
Full-timeMexico City, CDMX, Mexico

About the Job

Requirements

  • Strong experience designing complex digital products, with the ability to lead the design process from identifying opportunities through implementation.
  • Experience turning ambiguous customer and business problems into clear product experiences and actionable design direction.
  • Strong product discovery skills, including customer interviews, user experience research, prototyping, validation, and close collaboration with Product Management.
  • Ability to communicate design rationale clearly and build alignment across Product, Engineering, Design, Research, and leadership.
  • Experience designing sophisticated workflows while making products intuitive to discover and learn.
  • Ability and willingness to work from the Polanco, Mexico City office at least three days per week.

Responsibilities

  • Shape the direction of the product experience by identifying high-impact opportunities, clarifying complex problem spaces, and translating ambiguity into actionable product direction.
  • Lead design work from discovery through delivery, including research, ideation, prototyping, high-fidelity design, validation, and collaboration with engineering during implementation.
  • Work directly with customers to understand their workflows, validate problems and concepts, and test product experiences.
  • Partner closely with Product Managers, Engineers, Designers, Researchers, and leadership to align around customer needs, product direction, and shared outcomes.
  • Design intuitive products and features that help customers discover value quickly and accomplish complex advertising workflows effectively.
  • Contribute to cohesive end-to-end experiences across the platform, including AI-native product experiences and the design system.
  • Mentor and coach other designers, sharing expertise and helping strengthen design practices across the team.

Desired Qualifications

  • Experience in marketing technology or advertising technology.
  • Experience with front-end development, AI-assisted development tools, or prototyping through code.

About the Company

Smartly.io

Automates social ads across platforms

Smartly.io automates social media advertising for brands by handling media buying, creative production, and performance optimization across platforms such as Facebook and Instagram through a software-plus-services model. Its software automates campaign setup, optimization, and reporting, while a services team provides guidance to scale campaigns profitably, and a Creative Services group tests and refines creatives to boost results. It differentiates itself by combining automated workflows with data-driven creative testing within one solution and serving major brands like Uber, Fabletics, Ubisoft, Burger King, and eBay. Its goal is to help brands navigate evolving social media behavior and achieve scalable, profitable advertising across multiple platforms.

Company size
1,001-5,000
Company stage
Acquired
Total funding
$2.8M
Headquarters
Helsinki, Finland
Founded
2013

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