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Fanatics

China-based licensed sports merchandise retailer

Narrative Designer - Trading Card Game

Copywriting & Creative WritingConfirmed live in the last 24 hours
Full-timeSeattle, WA, USA$123k - $154.1k

About the Job

Requirements

  • At least 3 years of experience in narrative design, writing, or worldbuilding for games, publishing, or related media.
  • Ability to develop original worlds, characters, and narrative frameworks.
  • Experience working in collaborative, cross-functional environments.
  • Ability to balance creative vision with system constraints.
  • Strong writing skills across short-form content such as flavor text and long-form content such as lore and story guides.
  • Passion for fantasy, science fiction, and worldbuilding-driven storytelling.

Responsibilities

  • Develop the foundational lore, cosmology, and narrative structure of new trading card game worlds.
  • Define factions, cultures, characters, and conflicts that can evolve over multiple sets and years.
  • Establish the tone, themes, and emotional identity of each franchise.
  • Partner with Game Design to ensure mechanics and narrative reinforce each other.
  • Collaborate with Art and Creative teams to align visual storytelling and world cohesion.
  • Contribute to set themes, narrative arcs, and character moments.
  • Develop approaches for expressing story through card names, flavor text, mechanics, and set structure.
  • Ensure narrative is discoverable through play and collection, not only external content.
  • Help define how narrative evolves across releases and expansions.
  • Write flavor text, card names, and supporting narrative content.
  • Contribute to world guides, story bibles, and internal documentation.
  • Support external storytelling efforts such as web content, marketing beats, and potential media extensions.
  • Work with Creative, Design, Product, and Marketing teams to ensure narrative consistency.
  • Participate in early ideation and help shape concepts before they are fully defined.
  • Provide feedback to improve world coherence and emotional impact.

Desired Qualifications

  • Experience working on trading card games, tabletop games, or live service games.
  • Background in fantasy or science fiction writing.
  • Familiarity with expressing narrative through game systems and mechanics.
  • Experience contributing to original intellectual property or franchise development.

About the Company

Fanatics

China-based licensed sports merchandise retailer

Fanatics China is a joint venture between Fanatics Inc. and Hillhouse Capital that localizes and scales licensed sports merchandise for China. It designs, manufactures, and markets fan gear for Chinese consumers, operating a multi-channel model that includes building and running e-commerce sites for global leagues and teams, exploring online marketplaces, and developing physical retail concepts. Its product workflow combines technology, data, and on-demand manufacturing to manage the entire supply chain, enabling fast response to demand. The company differentiates itself through a China-focused approach backed by Hillhouse’s network and investments, its end-to-end vertical commerce model, and partnerships with hundreds of sports organizations, which together help it navigate China’s complex retail landscape. The goal is to satisfy a previously underserved Chinese market for licensed sports merchandise by creating localized products and channels that connect fans with official gear.

Company size
10,001+
Company stage
Growth Equity (Venture Capital)
Total funding
$5.2B
Headquarters
Huangpu, China
Founded
1995

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