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Silverback Strategies

Performance marketing agency driving growth

Associate Director - Client Services

Account ManagementPosted on Nov 13
Full-timeRemote in USA

About the Job

Requirements

  • At least 7 years of client services, account management, or client strategy experience, including at least 4 years at a digital or performance marketing agency; previous agency experience is required.
  • Familiarity with the metrics reported by Google Ads, Meta Ads, Google Analytics, and customer relationship management systems, and ability to triangulate data across them.
  • Ability to explain complex performance information clearly to senior client stakeholders and write effective client communications.
  • Ability to connect campaign performance to client revenue, account performance to portfolio health, and portfolio performance to company growth.
  • Ability to make sound decisions with incomplete information and adjust as circumstances evolve.

Responsibilities

  • Understand clients' businesses and marketing performance through data analysis, and develop cross-functional marketing strategies aligned with their business goals.
  • Analyze paid media performance across the portfolio using Google Ads, Meta Ads, Google Analytics, and client customer relationship management systems; investigate discrepancies between platform-reported conversions and customer relationship management pipeline data and explain the findings.
  • Build and maintain client relationships through active listening and follow-through, and monitor client feedback to identify and mitigate churn risk.
  • Own portfolio retention and revenue growth, identify upsell and cross-sell opportunities, partner with sales on expansions, and guide client communications during crises.
  • Partner with delivery teams to develop three-month rolling plans balancing client performance goals with margin targets, and resolve underperforming accounts through process changes, expectation resets, or rescoping.
  • Identify opportunities to improve work processes, increase client value, eliminate waste, and make employees' work easier.
  • Track marketing industry changes, explain their impact to clients, help clients respond to those changes, and develop case studies from client wins.
  • Contribute a weekly news insight and point of view for the team and clients.

Desired Qualifications

  • None stated.

About the Company

Silverback Strategies

Performance marketing agency driving growth

Silverback Strategies helps growth-focused teams move fast and prove impact through performance marketing. The company offers paid search, paid social, SEO, content, and measurement services that work together to drive growth. It runs 500+ experiments each year to test ideas quickly, learn what works, and scale successful approaches. With more than $500 million in managed media spend and over 1,000 marketing tests executed annually, it emphasizes results that boost revenue and clear, trust-building reporting. The team is recognized for its strategy-led approach and credible reporting, backed by a workplace culture that has earned national accolades. Overall, the goal is to deliver measurable, revenue-producing digital marketing outcomes for clients.

Company size
11-50
Company stage
Not listed
Total funding
Not listed
Headquarters
Alexandria, VA
Founded
2007

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