In-Store Brand Visual Merchandising Specialist
About the job
- At least 5 years of experience in marketing, especially offline branding, marketing communication, and marketing material.
- A proven track record of leading cross-functional projects and teams.
- Strong interpersonal and stakeholder management skills.
- Advanced proficiency in presentation and analytical tools such as PowerPoint, Excel, and Google Suite for stakeholder reporting and presentations.
- Ability to plan and analyze strategically.
- Lead store placement projects with multiple stakeholders, including Procurement, KA, Sales, Vendors, and Merchants.
- Plan and execute budgets efficiently, ensuring full utilization to drive store growth.
- Ensure each store's visual identity, including logo, colors, and layout, and customer experience align with overall brand guidelines.
- Develop in-store point-of-purchase merchandising and oversee implementation of visual merchandising strategies to enhance in-store brand presence.
- Oversee product and display presentation to create an appealing and engaging shopping environment.
- Standardize store staff on brand guidelines, customer service protocols, and product knowledge to ensure a consistent brand experience.
- Monitor brand and marketing assets across all regions.
- Ensure all displays align with brand guidelines and seasonal campaigns.
- Monitor customer feedback and identify areas for improvement in the store environment.
- Manage the budget for store branding and marketing activities.
- Analyze sales data and customer feedback to identify trends and measure the effectiveness of branding initiatives.
About the company
Cermati is a Jakarta-based fintech platform that helps Indonesians research, compare, and apply for financial products like credit cards, loans, mortgages, auto loans, savings, insurance, and bill payments. It aggregates information from banks and financial institutions into a standardized format so users can understand options and make informed choices. The service often handles parts of the application process for partners, earning commissions from successful applications rather than charging users. Its goal is to expand financial inclusion in Indonesia by making financial products easier to find, compare, and access for a population that's increasingly online but underserved in formal finance.
Company Size
501-1,000
Company Stage
Series A
Total Funding
$1.9M
Headquarters
Jakarta, Indonesia
Founded
2015
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Simplify's Take
What believers are saying
- July 2026 BCA funding expanded Indodana PayLater reach across 180 Indonesian cities.
- Cermati Protect launched multiple 2026 partnerships, showing active cross-sell and monetization.
- Series D rumors from 2024 suggest investors still see scalable value in Cermati.
What critics are saying
- BNPL default losses can hit Indodana Finance fast if consumer delinquencies rise in 2026.
- OJK fined dozens of firms in 2026, raising compliance risk for Indonesian lenders.
- Cermati depends on partner distribution; losing BCA, banks, or merchants weakens growth immediately.
What makes Cermati.com unique
- Cermati groups comparison, brokerage, and BNPL under one Jakarta fintech platform.
- Indodana Finance's BCA-backed IDR1.5 trillion facility deepens funding access for 2026 growth.
- Cermati Protect keeps bundling insurance with tiket.com, Bumame, and DR SPECS.
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Benefits
- Flexible Work Hours