Athletes First is a full-service sports talent agency that represents NFL players, NFL coaches and executives, college football and basketball coaches, and other sports-related clients such as broadcasters and media personalities. It handles contract negotiations, marketing and commercial endorsements, and other client services. How it works: A team of agents coordinates with teams, leagues, sponsors, and media outlets to negotiate contracts, secure endorsements, and manage each client’s business affairs, providing end-to-end representation across sports and media roles. How it’s different: The agency covers professional and collegiate coaches, executives, and media personalities, not just players, offering comprehensive services beyond contract talks and tailoring opportunities across multiple sports and platforms. Goal: To maximize each client’s earnings, exposure, and career opportunities through strategic contracts, endorsements, and brand partnerships.
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
Laguna Hills, California
Founded
2001
See people who can refer or advise you
Help us improve and share your feedback! Did you find this helpful?