Lead Generation Representative - Sales Development

Job Title:

Specialist, Sales Development (English Speaker)

Job Description

As a Lead Generation Representative (LGR), you will play a crucial role in identifying new opportunities, optimizing partner-led leads, and accelerating low-value deals. Working closely with our channel ecosystem and inside sales teams, you’ll help drive efficient pipeline creation and improve the win rate across SMB accounts — ensuring we connect the right solution to the right customer, faster

Partner Opportunity Optimization

· Qualify and accelerate partner led opportunities.

· Collaborate closely with partners and channel managers to drive higher win rates and shorten sales cycles.

· SFDC Hygiene - ensure data accuracy and follow up on aged opportunities

· Delegation of current opportunities ( SS1-to SS3 ) for x threshold ( SS1-SS7) for opportunities below the agreed threshold.

· Deliver structured feedback loops to improve partner lead quality and engagement.

· Develop and codify best practices and sales workflows for interactions with the pilot countries.

Conversion and Follow-Up of Marketing Qualified Leads (MQLs)

· Close coordination with BDR teams to support the progression of marketing-generated leads, with particular emphasis on low-value opportunities assigned directly to the channel.

· Receipt and management of Marketing Qualified Leads (MQLs) handed over by BDRs, ensuring timely follow-up and appropriate routing for further qualification or partner engagement.

· Delegation of current opportunities (SS1-to SS3) for x threshold ( SS1-SS7) for opportunities below the agreed threshold.

Proactive Opportunity Hunting

· Identify and engage new business opportunities across the SMB and unattended customer segments through daily outbound outreach (phone, email, LinkedIn, etc.).

· Research accounts to understand their needs, key contacts, and buying triggers.

· Develop a strong understanding of our product offerings and tailor messaging to address the unique needs of smaller organizations. Explain

products/solutions and value proposition to businesses of different verticals and explain how they address client needs.

· Execution of outbound prospecting campaigns aligned with the Geo’s ( IB Campaigns, NPI sales, VME Campaigns, etc.).

· Develop sales plans, recovery plans in agreement with the country sales and channel.

· Build new opportunities in unattended accounts, follow up, ensure partner delegation and closing depending on agreed threshold

Sales Process & CRM Discipline

· Maintain high standards of Data Management & CRM hygiene, ensuring all opportunity data is updated, complete, and actionable. Maintain accurate records of all calls, leads, and customer interactions in the CRM system (e.g., Salesforce).

· Track and analyse opportunity progression, lead aging, and conversion metrics.

· Support faster close cycles for low-value (20K-50K USD) SMB deals.

· Ensure seamless handoff to account managers or inside sales reps with full context.

Location:

MYS Kuala Lumpur - Menara Exchange 106, Level 6, Lingkaran TRX, Jalan Tun Razak

Language Requirements:

Time Type: