Marketing Measurement & Optimization Manager - Marketing

The Company

PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy. 

We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers.

We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards.  Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade. 

Our beliefs are the foundation for how we conduct business every day.  We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities.

Job Summary:

The Manager, Marketing Measurement & Optimization will drive the measurement and investment agenda for PayPal Consumer Marketing, helping leaders understand what's working, where incremental opportunity exists, and how investment should evolve across markets, channels, products, and objectives.

This role supports the Consumer model-to-decision cycle, partnering with Data Science, Finance, Media, Experimentation, and Marketing leaders to translate priorities into measurement questions, pressure-test outputs, and turn evidence into scenarios, trade-offs, and investment recommendations.

The ideal candidate combines strong measurement expertise with commercial judgment. Rather than building every model or routine reporting, they'll ensure the right measurement approaches fit the right questions, assess whether results are fit for use, synthesize evidence across sources, and help Consumer Marketing leadership make better investment decisions.

Job Description:

Essential Responsibilities:

• Lead the development and execution of marketing strategies and campaigns
• Identify and recommend best practices for marketing processes and initiatives
• Analyze business trends to inform marketing decisions and strategies
• Collaborate with cross-functional teams to drive marketing projects and programs
• Monitor and evaluate the effectiveness of marketing activities
• Provide guidance and mentorship to junior marketing team members

Minimum Qualifications:

• 5+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience.

Additional Responsibilities:

• Support the PayPal Consumer Marketing measurement and investment agenda, helping translate business priorities and leadership questions into a clear roadmap of measurement needs, analytical priorities, and investment decisions to be supported.

• Support the end-to-end application of Marketing measurement approaches, helping ensure methodologies are appropriately scoped to the business question, informed by business context, and applied to the decisions they were intended to support.

• Support the business application of marketing mix modeling and related measurement capabilities, partnering with Data Science on model requirements, inputs, assumptions, validation, interpretation, and approved use cases.

• Partner with Data Science to review and validate measurement outputs, helping ensure results are technically credible, commercially plausible, and fit for use before informing Marketing decisions.

• Support the framing of Marketing investment scenarios and optimization questions, helping define business assumptions, constraints, required scenarios, decision criteria, and recommendations for Marketing leadership.

• Help integrate multiple sources of evidence, including MMM, incrementality testing, attribution, forecasts, performance analytics, and business context, while helping stakeholders understand differences in methodology, scope, limitations, and interpretation.

• Help connect Marketing plans, measurement expectations, forecasts, and actual performance, identifying where outcomes diverge from prior assumptions and incorporating those learnings into future scenarios and investment recommendations.

• Contribute to executive-ready measurement and investment narratives, translating complex analytical findings into concise implications, recommendations, risks, and actions for PayPal Consumer Marketing stakeholders.

• Partner with the Global Measurement teams on enterprise allocation questions, providing PayPal Consumer scenarios, evidence, constraints, and recommendations to help evaluate opportunities across the broader Marketing portfolio.

Preferred Qualifications:

• 5+ years of relevant experience and a Bachelor’s degree OR any equivalent combination of education and experience.

• Working knowledge of marketing mix modeling, including model design considerations, input selection, calibration, validation, response curves, diminishing returns, marginal ROI, scenario planning, and common methodological limitations.

• Working knowledge of complementary Marketing measurement methods such as randomized incrementality testing, platform lift studies, attribution, user-level analysis, and recurring performance analytics.

• Ability to help determine which measurement approach is appropriate for a given business question and to integrate evidence from multiple methodologies without treating all outputs as directly interchangeable.

• Experience contributing to Marketing investment scenarios involving incremental funding, spend reductions, reallocations, sensitivities, and trade-offs across markets, channels, products, or objectives.

• Good commercial judgment and the ability to balance analytical evidence with strategic objectives, operational constraints, market dynamics, and uncertainty when developing a recommendation.

• Experience connecting Marketing plans and modeled expectations to forecasts and actual results and using those learnings to help improve future investment assumptions.

• Experience working with Finance on Marketing planning, forecasts, investment assumptions, and performance reconciliation.

• Experience working with external MMM, measurement, agency, or analytics partners.

• Experience supporting measurement capabilities across markets or businesses with different levels of data availability and measurement maturity.

• Experience within financial services, fintech, payments, commerce, marketplace, platform, or another data-intensive consumer business is a plus.

Subsidiary:

PayPal

Travel Percent:

0

-

The base pay for this role will depend on where you work and the relevant experience and expertise you bring. The expected range of pay for this role by location is:

Primary Location | Pay Range:

New York City, New York: ($116,500.00 - $173,250.00 Annually)

Additional Location(s) | Pay Range:

No other locations are assigned to this requisition currently.

Additional compensation for this role may include an annual performance bonus, equity, or other incentive compensation, as applicable.

PayPal does not charge candidates any fees for courses, applications, resume reviews, interviews, background checks, or onboarding. When making an application directly, we will never ask you to share passwords, one-time passcodes (OTP), or verification codes.  Any such request is a red flag and likely part of a scam. All communication regarding your application will come from official PayPal email domains. If you suspect fraudulent activity, please report it immediately.  To learn more about how to identify and avoid recruitment fraud please visit https://careers.pypl.com/contact-us. 

For the majority of employees, PayPal's balanced hybrid work model offers 3 days in the office for effective in-person collaboration and 2 days at your choice of either the PayPal office or your home workspace, ensuring that you equally have the benefits and conveniences of both locations.

Our Benefits:

At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset-you. That’s why we offer comprehensive, choice-based programs, to support all aspects of personal wellbeing—physical, emotional, and financial—delivering meaningful value where it matters most. We strive to create a flexible, balanced work culture with a holistic approach to benefits, including generous paid time off, healthcare coverage for you and your family, and resources to create financial security and support your mental health.

Who We Are:

Click Here to learn more about our culture and community.

Commitment to Diversity and Inclusion 

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law.  In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities.  If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at [email protected].

Belonging at PayPal: 

Our employees are central to advancing our mission, and we strive to create an environment where everyone can do their best work with a sense of purpose and belonging. Belonging at PayPal means creating a workplace with a sense of acceptance and security where all employees feel included and valued. We are proud to have a diverse workforce reflective of the merchants, consumers, and communities that we serve, and we continue to take tangible actions to cultivate inclusivity and belonging at PayPal.

Any general requests for consideration of your skills, please Join our Talent Community.

We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates. Please don’t hesitate to apply.

Notice to Applicants and Employees who reside within New York City. Click here to view the notice.