I

Instacart

Connects grocery buyers with local stores

Growth Media Marketing Manager - Paid Search

Full-Time
CA$101k - CA$106.5k+ New-hire equity grant + Annual refresh grants
Mid, Senior
Bachelor's
Remote in Canada
RemoteRemote work is limited to Ontario, Alberta, British Columbia, or Nova Scotia.
Growth & MarketingPerformance & Paid Marketing

About the job

Requirements
  • Three to six years of hands-on experience managing paid search campaigns directly in Google Ads and Microsoft Ads.
  • Experience managing large paid search budgets.
  • Strong analytical skills and demonstrated experience optimizing toward performance metrics such as CPA, ROAS, ROI, LTV, and CAC.
  • Proficiency in Excel or Google Sheets for performance analysis, budget tracking, and reporting.
  • Ability to consistently and accurately follow detailed operational processes and standard operating procedures across complex, multi-account campaign structures.
  • Strong written and verbal communication skills, with experience presenting performance insights and updates to internal stakeholders.
  • Bachelor's degree in Marketing, Business, Economics, or a related field, or equivalent practical experience.
Responsibilities
  • Execute paid search campaigns across Google Ads and Microsoft Ads accurately and consistently to drive new customer acquisition at scale across multiple accounts.
  • Pace and manage multi-million-dollar monthly budgets, maintaining spend alignment and campaign efficiency across accounts in close coordination with internal stakeholders.
  • Continuously optimize and maintain large-scale campaign structures, including keyword management, bid strategies, ad copy, landing pages, and audience targeting, within established testing frameworks and operational playbooks.
  • Track, analyze, and present campaign performance regularly; proactively surface insights and identify and resolve campaign health issues before they affect results.
  • Support A/B tests and marketing experiments with Data Science, Analytics, and Product teams, maintaining meticulous records of campaign changes, budget pacing, and performance trends.
Desired Qualifications
  • Exposure to programs involving $5 million or more in monthly spend.
  • Experience working in a structured, process-driven in-house marketing team or agency environment managing enterprise-scale search engine marketing programs.
  • Familiarity with marketing measurement, attribution methodologies, and incrementality testing frameworks.
  • Experience supporting or collaborating on A/B experiments with analytics or data science teams.

About the company

I

Instacart

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cbWebsite

Instacart runs a grocery marketplace where customers order from local retailers across the United States and Canada for delivery or pickup. Its Enterprise Platform also sells software that lets retailers operate their own online stores and manage order fulfillment. Customers choose items through its app or website, and independent contractor shoppers pick and deliver orders using its fulfillment technology. The company earns fees from customers and retailers, sells Instacart+ memberships with delivery benefits, and charges brands for advertising and retailers for software subscriptions. Instacart was founded in 2012 and is headquartered in San Francisco, California.

Company Size

1,001-5,000

Company Stage

IPO

Headquarters

San Francisco, California

Founded

2012

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Simplify Jobs

Simplify's Take

What believers are saying

  • Instacart funds investment from operations: August 2026 results reported $493 million in quarterly operating cash flow.
  • Most corporate roles retain flexibility: Instacart's Flex First policy permits home, office, or hybrid work.
  • Discount retail expands its reach: September 2026's Dollar General deal planned an Instacart pilot at about 7,000 stores.

What critics are saying

  • Instacart depends on grocers that compete with it: retailer partners also operate their own online stores.
  • Compliance consumes resources: December 2025's FTC settlement required Instacart to fund $60 million in consumer refunds.
  • Flexibility varies by team: Instacart's workplace, IT, and regional operations roles retain location or schedule requirements.

What makes Instacart unique

  • Instacart reaches physical aisles: Caper carts place personalized ads beside groceries and let customers pay from the cart.
  • Shelf observations reinforce Instacart's data advantage: its shopper network generates over 10 million unique data points daily.
  • Instacart aggregates grocery advertising: one campaign spans about 100,000 partner stores across competing retailers.

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Benefits

  • Go far together
  • Grow the pie
  • Roll up your sleeves
  • Put it all on the table
  • Serve generously

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Instacart
Oct 18th, 2026
Instacart Announces $200 Million In New Funding From Existing Investors Valiant Peregrine Fund And D1 Capital Partners | Instacart Newsroom

SAN FRANCISCO -- Instacart, the North American leader in online grocery delivery, today announced it has raised $200 million as part of a new financing round led by existing investors Valiant Peregrine Fund and D1 Capital Partners. The investment comes as consumer demand for Instacart's online grocery delivery and pickup services continues to grow and the company expands its marketplace with new and existing retail partners. Instacart has continued to partner with new retailers over the last year, and today the company partners with more than 500 retailers and delivers from nearly 40,000 store locations across the U.S. and Canada. Today's announcement increases the company's valuation to $17.7 billion. "Today's investment is a testament to the strong conviction our existing investors have in the strength of our teams and the important role Instacart plays for customers, partners, and the entire grocery ecosystem. I'm incredibly proud of our team's work to scale our business this past year and rise to meet...

Vinetur
Oct 7th, 2026
Santé raises $15 million to expand AI software for wine and spirits retailers.

Santé raises $15 million to expand AI software for wine and spirits retailers. The FINTOP-led round comes six months after a seed raise, with the company saying its platform reaches nearly 1,000 retailers. Wednesday, October 7, 2026 Santé, a fintech and artificial intelligence platform focused on wine and spirits retailers, said Tuesday it has raised $15 million in Series A funding as it expands software that automates inventory, purchasing, marketing and other store operations. The round was led by FINTOP, according to a company announcement distributed through PR Newswire. Returning investors Bonfire Ventures, Operator Collective, Y Combinator and Veridical Ventures also took part. The company said the new financing comes about six months after it announced a $7.6 million seed round. Santé said it has been growing quickly during that period. The company said its business expanded by 500% and now serves nearly 1,000 retailers that together process $2 billion in annual gross merchandise value, or GMV, a common e-commerce measure of sales flowing through a platform. Those figures were disclosed by the company and were not independently verified. The company positions its software as a system built for the specific demands of liquor and wine retail, a market shaped by state-by-state regulation, tax compliance rules and complex inventory management. In its announcement, Santé said store operators also face labor shortages and higher operating costs, pressures that have made day-to-day management harder for independent retailers. According to the company, the platform combines point-of-sale and back-office functions with AI-driven tools that can handle tasks such as receiving inventory, placing orders, managing e-commerce listings, running customer marketing campaigns and setting employee schedules. Santé said it uses data gathered across those functions to power internal AI agents designed to automate work that would otherwise be handled manually by store staff. Among the features highlighted by the company are invoice-scanning tools that read distributor invoices and update inventory levels and unit costs automatically, marketing tools that segment customers based on purchase history, and cataloging tools that generate product descriptions and images for online listings. Santé also said its system connects orders from delivery platforms including DoorDash, Uber Eats, Grubhub and Instacart directly into a retailer's point-of-sale system. The company said its merchandising tools are aimed at reducing the number of slow-moving products on shelves. In the release, Santé said 25% of goods can take more than 12 months to turn a profit and that its software suggests pricing and promotional changes based on store-level sales data. It also said the platform includes liquor-specific functions such as bottle and keg tracking, vintage management and case discount logic. Chief executive Darren Fike said in the announcement that the company began by trying to reduce operational problems for independent wine and liquor retailers and is now shifting toward tools meant to drive revenue more directly. In a statement, he said Santé wants to build systems that help stores re-engage customers and improve margins, not just manage inventory. FINTOP, which led the round, described the company as operating in a large and complicated vertical market where software has often been fragmented. Brittani Roberts, a director at the firm, said in the release that Santé had built practical AI workflows for back-office retail tasks and combined them with embedded financial technology. The funding highlights a broader push to apply automation to highly specialized parts of retail that have not moved as quickly as general merchandise into integrated software systems. Wine and spirits stores often carry large numbers of stock-keeping units, face distributor-driven ordering cycles and must comply with detailed state rules that differ across markets. In that setting, software that reduces manual inventory work or improves purchasing decisions could affect operating costs, stock levels and even how stores manage ties with distributors and delivery platforms. That matters for the beverage sector because independent retailers are a major route to market for wine, beer and spirits brands, especially in states with tightly regulated alcohol sales. If more stores adopt tools that automate reordering, pricing and promotions, suppliers could see changes in how products are selected, how quickly inventory moves and how customer demand is tracked at the store level. Any effect on distributor relationships or shelf allocation would likely vary by state and retailer size, but the technology points to a more data-driven model for specialty beverage retail. The company did not disclose its valuation in the announcement. It also did not provide a detailed breakdown of how the new capital will be spent, beyond saying it will be used to expand what it called the first AI operating system for wine and spirits retail. Santé described its platform as covering in-store operations, e-commerce, subscription sales, delivery app management and marketing in a single system. The company said the goal is to give store owners one platform rather than a collection of separate tools, while using automation to reduce routine tasks such as data entry, catalog maintenance and scheduling. Liked the read? Share it with others!

Yahoo Finance
Oct 6th, 2026
MapleBear (CART) boosts basket sizes with AI integration, reports 10th quarter of double-digit growth

MapleBear (CART), operating as Instacart, was highlighted as a top contributor in PenderFund Capital Management's August 2026 investor letter following a solid quarter. The grocery technology company reported gross transaction value increasing 14% year-over-year, marking its tenth consecutive quarter of double-digit growth. Advertising revenue rose 16%, and adjusted EBITDA exceeded guidance. The company is expanding retail partnerships beyond traditional groceries whilst deepening its commitment to AI to reduce order friction and increase basket sizes. As of October 2026, MapleBear closed at $45.67 with a market capitalisation of $10.57 billion. The company reported $3.99 billion in trailing twelve-month revenue. Hedge fund holdings dropped slightly to 56 funds in the second quarter from 58 previously.

Newswire
Oct 6th, 2026
Skip and Instacart join forces, providing Canadians with more stores, more stuff, and more to Skip.

Skip and Instacart join forces, providing Canadians with more stores, more stuff, and more to Skip. Oct 06, 2026, 08:00 ET New partnership brings Instacart's grocery and retail marketplace to Skip, while Skip's 50,000+ national and local restaurant partners become available to Instacart customers. TORONTO, Oct. 6, 2026 /CNW/ - Skip, Canada's homegrown delivery network, and Instacart (Nasdaq: CART), a leading grocery technology company in North America, announced a new partnership that makes it easier than ever for Canadians to shop for what they need. Starting today, Skip customers can access Instacart's grocery and retail marketplace directly through the Skip app, while Instacart customers gain access to Skip's network of more than 50,000 national and local restaurant partners in the Instacart app. "This partnership represents a pivotal moment in Skip's evolution," says Paul Burns, CEO of Skip. "We have grown far beyond our roots in restaurant delivery to become an essential, all-in-one destination for Canadians. Through our Instacart partnership, Skip now offers an unprecedented breadth of grocery, everyday essentials and products. We're allowing Canadians to Skip to the good part through a seamlessly integrated shopping experience, combining Instacart's proven grocery leadership and technology with Skip's unparalleled local reach." "Instacart has built its reputation by delivering the online grocery ordering experience Canadians trust," said Ryan Hamburger, Chief Commercial Officer of Instacart. "Partnering with Skip provides Instacart customers the convenience of ordering restaurant delivery through our app, and it lets us meet new Skip grocery customers right where they like to shop. Together, we're making it easier than ever for Canadians to get what they need, whether it's a week's worth of groceries or their favourite restaurant meal." This collaboration marks a major leap forward, bringing two industry-leading apps together to give Canadians more choice, unlocking access to millions of items for Canadians, bringing an unprecedented range of everyday needs and must-haves within reach from grocery, restaurant, beauty, household essentials and more. This comprehensive shopping experience includes: * Grocery, retail, restaurants and more at your fingertips: Skip customers can now tap into Instacart's vast marketplace right within the Skip app -gaining instant access to a wide assortment of grocery and everyday essentials from top brands. * 50,000+ restaurants on Instacart: Instacart customers can browse and order from Skip's national and local restaurant partners directly through the Instacart app - from breakfast to dinner and everything in between. * Savings for members: Skip+ members enjoy $0 delivery fees on Instacart-powered grocery and retail orders*, and Instacart+ members enjoy $0 delivery fees and reduced service fees** on restaurant orders through Skip. How it works: Ordering Instacart-powered grocery and retail directly through Skip provides the best of both worlds: maximum convenience with zero hassle. With everything now available in one app, Canadians can order weekly groceries, specialty retail, and favourite local restaurant meals all in one spot. * Open the Skip app and tap the grocery icon within the Skip app * Browse Instacart's network of 130+ retail banners and over 9,000 locations in Canada * Once a store is selected, customers will be seamlessly redirected to Instacart's platform to browse its live catalog and place an order * Every order is then picked in-store by an experienced Instacart shopper to select the freshest produce, check expiration dates, offer substitutions, and handle fragile items with care. Instacart: * Open the Instacart app and tap the restaurant icon * Browse Skip's network of 50,000+ national and local restaurants * Once a restaurant is selected, follow the in-app prompts to place your order * A Skip courier brings your food right to your door To celebrate the new partnership, Skip will be popping up in Toronto and Calgary with a larger-than-life giant grocery cart taking over the streets, overflowing with all the things Canadians can now access through this partnership. Lucky winners will also have the chance to win gift cards for groceries. Contest details can be found on Skip's Instagram, @skip_canada, as of October 6. Starting today, Skip will also be offering 40% off Instacart-powered orders of $35 or more, up to $15 off*, while quantities last. Check the Skip app for more details. See disclaimers below. About Skip Skip is Canada's homegrown delivery network. What started in 2012 as a local start-up in the Prairies has grown into a Canadian technology success story, connecting millions of Canadians in over 450 cities and towns with more than 50,000 local restaurants, grocery, convenience and retail partners. With a vision to empower everyday convenience, Skip helps Canadians get what they need, when they need it - so they can Skip to the Good Part of their day. Through Skip+ membership, customers can access added value, including $0 delivery fees on eligible orders, exclusive offers, and member-only perks. As a subsidiary of Just Eat Takeaway.com, one of the world's leading on-demand delivery companies, Skip combines local expertise with global scale to provide fast, reliable service when it matters most. About Instacart Instacart is a leading grocery technology company that partners with more than 2,200 retail banners - representing nearly 100,000 stores - to transform how people shop for the groceries they need from the retailers they trust, while creating flexible earning opportunities for shoppers. Through the Instacart Marketplace, Instacart Enterprise platform, and Instacart Ads ecosystem, the company powers ecommerce, fulfillment, in-store technology, AI offerings, and advertising for partners. For more information, visit www.Instacart.com/company. Maplebear Inc. is the registered corporate name of Instacart. Disclaimers *Offer valid on eligible orders with a minimum spend of $35 (before taxes, tips, and service fees). Discount automatically applies at checkout for qualifying orders made via the "Groceries Powered by Instacart" tab on Skip. Alcohol and other age-restricted items do not count toward the $35 minimum spend and are not eligible for this offer. $0 delivery fees excludes service fees, taxes and gratuities. $0 delivery fees available to eligible Skip+ members on qualifying orders. While supplies last. Non-transferable and has no cash value. Subject to change or cancellation without notice. **Service and other fees apply. On eligible orders only. Order minimum & exclusions apply. SOURCE Skip [email protected]

Yahoo Finance
Sep 29th, 2026
Unite Us and Instacart partner to scale food-as-medicine programs nationwide

Unite Us has partnered with Instacart to expand food-as-medicine programmes across the United States. The collaboration addresses growing food insecurity, with 47.9 million Americans experiencing it in 2024 according to the latest Household Food Security report. The partnership combines Unite Us' closed-loop referral system with Instacart's Fresh Funds grocery benefit programme. Unite Us identifies eligible members, distributes benefits, and tracks outcomes, whilst Instacart handles benefit delivery through customisable grocery stipends redeemable at any grocer on its platform. The solution targets healthcare payers, providers, and public sector organisations seeking to scale nutrition programmes for Medicaid, Medicare, and rural populations. Participants can use the benefits alongside existing programmes like SNAP and WIC. The partnership enables organisations to reach eligible members, distribute funds directly, and measure the impact of nutrition spending on health outcomes.