Phiture

Mobile growth consultancy for app optimization

Mobile Growth Manager - CRM, Braze

Growth MarketingPosted on Nov 11

Full-timeRemote in SpainNo salary listedRemote

About the Job

Requirements

Experience with A/B testing in a digital marketing channel.
Proficiency using Braze to plan and launch campaigns.
Ability to derive data insights and build charts with analytics platforms such as Amplitude, Mixpanel, Looker, or Periscope.
A data-driven approach with a solid understanding of startup growth metrics, analytics, and statistics.
Understanding of user psychology and motivation in mobile app usage.

Responsibilities

Conduct mobile app retention audits and CRM programs for clients.
Use mobile analytics tools to analyze user behavior, identify issues, and develop campaigns.
Lead CRM experiments rooted in user psychology and develop lifecycle flows.
Collaborate with clients on A/B testing and analysis using the Mobile Growth Stack.
Implement and optimize marketing campaigns in Braze, including advanced segmentation and targeting.
Personalize campaign content using Liquid logic in Braze based on user behavior and attributes.
Manage and enhance custom attributes in Braze to improve customer engagement and targeting.
Collaborate with the data analytics team to integrate and use user data for campaign strategies.
Develop and test HTML modifications within Braze templates for layout and functionality across devices and email clients.
Analyze campaign performance and use insights to improve growth and retention metrics.
Provide technical support and training to team members on Braze and integrations with other tools and platforms.

Desired Qualifications

Experience working at mobile-centric startups.
Experience with user acquisition, including App Store Optimization or performance marketing.
Experience writing copy for marketing or sales communications.

Hi, we’re Phiture — the mobile growth consultancy working with the teams behind leading apps like Adobe, Headspace, and LEGO® 👋. We’re setting the standard for growth in the brave new digital world, and we need great people to join our global team!

WHAT TO EXPECT:

Join Phiture's dynamic marketing team, where you'll dive into mobile app retention audits and CRM programs for a diverse clientele. Harness cutting-edge mobile analytics tools to decode user behavior, identify issues, and craft compelling campaigns. Lead detailed CRM experiments rooted in user psychology, transforming insights into dynamic lifecycle flows. Collaborate closely with clients on A/B testing and analysis, leveraging the Mobile Growth Stack to drive significant outcomes. Expect a vibrant role where your creativity and analytical skills will play a crucial part in our clients' success and Phiture's continued innovation.

WHAT YOU’LL DO:

Implement and optimize marketing campaigns using Braze to focus on advanced segmentation and targeting strategies.
Personalize and customize campaign content dynamically using liquid logic within Braze based on user behavior and attributes.
Manage and enhance custom attributes in Braze to fine-tune customer engagement strategies and achieve targeted outcomes.
Collaborate with the data analytics team to integrate and leverage user data for sophisticated campaign strategies.
Develop and test HTML code modifications within Braze templates for optimal layout and functionality across various devices and email clients.
Analyze campaign performance to generate insights and drive continuous growth and retention metrics improvement.
Provide technical support and training to team members on using Braze and integrating it with other tools and platforms.

WHAT YOU’LL NEED:

Experience with A/B testing in any digital marketing channel.
Proficiency in using Braze for planning and launching campaigns.
Ability to drive data insights and build charts with analytics platforms like Amplitude, Mixpanel, Looker, or Periscope.
A data-driven approach with a solid understanding of startup growth metrics, analytics, and statistics.
Focus on performance and results, striving for measurable impact.
Understanding of user psychology and motivation in mobile app usage.

Nice to have:

Experience working at mobile-centric startups
Experience with user acquisition (ASO or Performance Marketing)
Experience with copywriting for marketing or sales communications

We encourage all qualified individuals to apply, regardless of their age, gender identity, ethnicity, sexual orientation, disability status, or religion. We celebrate diversity and are excited about building teams that represent a variety of backgrounds, perspectives, and skills. All employment decisions are based on qualifications, merit, and business needs.

About the Company

Phiture

Mobile growth consultancy for app optimization

Phiture is a mobile growth consultancy that helps apps grow. It offers five core services—App Store Optimization, Performance Marketing, Retention/CRM, Growth Consulting, and Subscription Revenue Optimization—guided by its Mobile Growth Stack framework. The company works with product and marketing teams to develop growth plans, or it can manage growth on behalf of the teams. Their approach centers on applying a structured set of growth activities to improve visibility, user engagement, and monetization. Compared with competitors, Phiture differentiates itself with its formal framework (Mobile Growth Stack) and a track record as a multi award-winning partner, allowing it to either empower teams with skills or manage growth directly. The overall goal is to help apps acquire, retain, and monetize users at scale.

Company size: 51-200
Company stage: Not listed
Total funding: Not listed
Headquarters: Berlin, Germany
Founded: 2016

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