moomoo

Global investing platform offering data tools

Overseas Social Media Operation

Social Media Strategy & ManagementConfirmed live in the last 24 hours

Full-timeHong KongNo salary listedIn-person

About the Job

Requirements

A bachelor's degree or above is required.
Fluency in English as the working language and excellent English copywriting skills are required.
At least three years of proven experience in social media operations is required.
An interest in the online brokerage industry is required.
Strong creative planning and copywriting abilities are required.
A deep understanding of overseas social platforms and user habits is required.
A track record of designing actionable content marketing campaigns is required.
Industry and user insight, the ability to capture market trends, and the ability to produce innovative content are required.
Strong logical reasoning and data analysis skills, including data-driven iteration and review, are required.
Outstanding execution, responsibility, attention to detail, and the ability to learn quickly and work well in a team are required.

Responsibilities

Develop global and regional social media strategies and promotion plans based on annual industry trends.
Plan and execute content calendars and campaigns on X (Twitter), Facebook, LinkedIn, Instagram, and other platforms, and be accountable for communication effects and business key performance indicators.
Formulate regional social media marketing strategies and collaborate with the team to plan and implement their rollout.
Use the product roadmap, brand positioning, and user insights to highlight product and service strengths from users’ perspective, and capture industry hot topics for content creation.
Integrate resources and collaborate with cross-functional teams on social media campaigns.
Develop high-impact, brand-consistent content to strengthen user brand recall, and cooperate with overseas markets and headquarters.
Formulate operation strategies, including user engagement and social media advertising.
Track content performance through data analysis and continuously optimize to ensure effective reach to target users.

Desired Qualifications

Overseas study or work experience is preferred.
Familiarity with finance, securities, or futures trading is a plus.
North American market experience is preferred.
Excellent campaign work or case studies are preferred.

Overseas Social Media Operation

moomoo · Hong Kong, Hong Kong · Full-time · Posted 2026-01-28

Workplace: on_site

Department: Global Communication Team

Description

Key Responsibilities

Develop global and regional social media strategies and promotion plans based on annual industry trends. Plan/execute content calendars and campaigns on X（Twitter）,Facebook, LinkedIn, Instagram, etc., accountable for communication effects and business KPIs.
Formulate regional social media marketing strategies, and collaborate with the team to drive the planning and implementation of their rollout.
Combine product roadmap, brand positioning and user insights to highlight product/service strengths from users’ perspective. Proactively capture industry hot topics for content creation.
Integrate resources, collaborate with cross-functional teams on social media campaigns. Develop high-impact, brand-consistent content to strengthen user brand recall, and cooperate efficiently with overseas markets and headquarters.
Formulate operation strategies (user engagement, social media advertising, etc.). Track content performance via data analysis, optimize continuously to ensure effective reach to target users.

Requirements

Bachelor’s degree or above; overseas study/work experience preferred. Fluent in English (working language) with excellent English copywriting skills.
3+ years of proven experience in social media operations. Interest in online brokerage industry; familiarity with finance, securities, futures trading is a plus. North American market experience preferred.
Strong creative planning and copywriting abilities. Deep understanding of overseas social platforms and user habits. Track record of designing actionable content marketing campaigns; excellent works/cases preferred.
Keen industry/user insights, ability to capture market trends. Agile thinking, self-motivated, result-oriented. Good at resource integration and innovative content production.
Strong logical reasoning and data analysis skills. Capable of data-driven iteration, review and summarizing reusable experience.
Outstanding execution, sense of responsibility and ambition. Detail-oriented, quick learner with good team spirit.

Apply

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About the Company

moomoo

Global investing platform offering data tools

Moomoo is a global investing platform that provides stocks, ETFs, options, and crypto with real-time market data and a set of trading tools. It helps users make informed decisions by offering features like real-time quotes, technical analysis tools, and in-depth order book data all in one place. Its products are designed to be easy for beginners while powerful enough for experienced traders, combining accessible data with advanced analytics to support a wide range of investment strategies. Compared to other platforms, moomoo stands out by offering a broad mix of assets across markets and a comprehensive toolkit in one place, focusing on both user-friendliness and depth of analysis. The company’s goal is to help global investors grow their financial potential over time, empowering people at all levels of experience to pursue their investment journey.

Company size: 51-200
Company stage: Not listed
Total funding: Not listed
Headquarters: Palo Alto, CA
Founded: 2018

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