Color provides genetic testing and health screening services for individuals, healthcare providers, and employers. Its products include genetic tests and health screenings (including COVID-19 testing) that customers can buy directly or through providers, with options for employer health programs. The tests work by collecting a sample from the user, analyzing genetic data and health markers, and delivering results through Color’s platform, along with access to genetic counseling to help interpret findings. The company differentiates itself through its broad accessibility (direct-to-consumer, provider and employer partnerships), emphasis on privacy and data security, and a combination of preventive health insights with counseling. Color’s goal is to make genetic testing and preventive health screenings affordable and accessible to improve individual and workplace health and productivity.
Company Size
501-1,000
Company Stage
Series E
Total Funding
$482M
Headquarters
Burlingame, California
Founded
2014
See people who can refer or advise you
Help us improve and share your feedback! Did you find this helpful?