Vital Farms produces ethically raised eggs and dairy by partnering with about 200 family farms. Producers give hens pasture access of at least 108 square feet, with fresh air and sun year-round. The company sells pasture-raised products to consumers who care about animal welfare and sustainability, often at a premium price. Its model centers on farm partnerships and maintaining high ethical standards, ensuring transparency and environmental stewardship. Customers can engage with the brand through experiences like the Pasture Passport, which lets them virtually visit the farms where eggs are laid and participate in birdwatching. Overall, Vital Farms aims to bring ethically produced food to tables by supporting small, welfare-focused farms and offering transparent, premium products.
Company Size
501-1,000
Company Stage
IPO
Headquarters
Austin, Texas
Founded
2007
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