Coins.ph

Digital wallet, bill payments, crypto trading

Global User Growth Lead

Growth MarketingConfirmed live in the last 24 hours

Full-timeShanghai, ChinaNo salary listedHybrid

About the Job

Requirements

Over 5 years of experience in the finance or crypto industry, with hands-on experience and client and affiliate resources in key regions including South Korea, Vietnam, Japan, and Turkey.
A bachelor's degree or higher with a marketing major or relevant equivalent major.
Deep understanding of the crypto industry and market analysis skills.
Proficiency in creating promotional plans and using various promotion methods.
Fluency in English.
A proven track record of leading and managing successful teams.

Responsibilities

Define and evolve a standardized global marketing and growth experiment affiliate framework across relevant marketing channels, supporting the general market strategy and growth goals.
Map global affiliate marketing and growth strategy initiatives and experiments for the relevant motion, and extract key insights from crypto industry analysis.
Work closely with the CEO, marketing team, and other relevant teams, including product and operations.
Lead growth for new products, drive revenue growth, and sign up affiliate marketers in identified top regions.
Expand global growth channels by evaluating and developing new online and offline channels in regions including Europe and key Asian countries.
Manage and supervise the global affiliate expense budget and ensure return on investment for global marketing.

Responsibilities

Defining and evolving a standardized global marketing/growth experiment affiliate framework across relevant marketing channels growth, responsible and service for the general market strategy and growth goal.
Mapping out global affiliate marketing/growth strategy initiatives and experiments for the relevant motion, pulling out key insights of crypto industry analysis.
Involving and working closely with CEO, the marketing team and other relevant teams such as product/Operation etc.
Lead the new products growth and drive a high volume revenue growth, sign up affiliate marketers in top regions we identified.
Responsible for global expanding growth channels, including evaluating and expanding new online and offline channels in regions such as EU regions, some key asian countries.
Manage and supervise the company’s global affiliate expense budget, ensuring the ROI of Global marketing.

Requirements

Over 5 years of experience in finance/crypto industry with hands-on experience and resources of key clients, affiliate in top regions KR, VN, JP, TR and others.
Bachelor degree or above in marketing major or relevant equivalent majors.
Demonstrate deep understanding of crypto industry and being sensitive about market with strong market analysis skill.
Proficient in creating promotional plans and using various promotion methods.
Fluent in English is a must.
Proven track record of leading and managing successful teams.

About the Company

Coins.ph

Digital wallet, bill payments, crypto trading

Coins.ph is a digital wallet and financial services platform in the Philippines. It lets users pay bills (utilities, government services, telecom), buy mobile load, and trade cryptocurrencies like Bitcoin, Ethereum, and Bitcoin Cash. The service targets individuals who want an easy way to manage money and pay for services, as well as small businesses that need simple payment workflows. Transactions incur small fees, and Coins.ph earns through partnerships and rebates with service providers. A cardless ATM feature allows cash withdrawals without a physical card. The product is designed to be simple and accessible, aiming to make financial tasks fast and convenient. The company’s goal is to provide seamless, all-in-one financial services that expand access to digital money for Filipinos.

Company size: 201-500
Company stage: Series C
Total funding: $40.1M
Headquarters: Manila, Philippines
Founded: 2014

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