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Bass Pro Shops

Outdoor retailer of gear and experiences

Digital Merchandiser

Operations & LogisticsConfirmed live in the last 24 hours
Full-timeSpringfield, MO, USANo salary listed

About the Job

Requirements

  • A bachelor's degree is required.
  • Two to four years of related professional experience are required.
  • Strong interpersonal skills and excellent written and oral communication skills are required.
  • Ability to work in a fluid, fast-paced environment is required.
  • Excellent cross-functional collaboration and influencing skills are required.
  • Ability to manage and influence change throughout an organization is required.

Responsibilities

  • Support execution and optimization of the customer shopping path, merchandising presentation, promotional messaging, and marketing content in assigned categories.
  • Participate in pre-season assortment planning and coordinate direct channel offers across catalog, retail, and club channels with Internet strategy to provide a seamless customer experience.
  • Maintain navigation of assigned web store categories, item maintenance, site operations knowledge, and online customer experience.
  • Plan and execute each category’s digital shelf merchandising and product optimization in collaboration with Sales, the Omni Marketing Lead, Creative, Digital Capabilities, Brand/Season, and other cross-functional teams.
  • Maintain site product hierarchy, web store structure, customer-facing navigation of assigned categories, product presentations, special navigation, indexing, site search, and guided navigation through attributes; performance is measured by customer satisfaction index and direct customer comments.
  • Create a friction-free, accurate, engaging, and inspiring category experience.
  • Use innovative features to enhance the customer experience.
  • Maintain knowledge of digital marketing programs, social media, emerging technology, and how to leverage these programs for assortment performance and brand positioning.
  • Communicate assortment strategy to the digital marketing team, understand performance standards, and keep the assigned Category Manager informed.
  • Analyze and communicate financial results; use analytics to identify shortfalls, drive course corrections, and make recommendations to maximize sales.
  • Schedule, approve, and execute managed web store content in assigned web categories, including category page features, sub-categories, doorways, email campaigns, content, and associated web pages.
  • Perform other duties as assigned.

About the Company

Bass Pro Shops

Outdoor retailer of gear and experiences

Bass Pro Shops designs and runs destination outdoor retailers that sell fishing tackle, hunting gear, camping equipment, boats, and related outdoor goods. Its products and services include a wide catalog and in-store experiences, including full-scale “Outdoor World” retail locations and the Tracker Boat line (boats with motors and trailers) sold as complete packages. The company grew from a small tackle shop into a nationwide retailer through catalogs and immersive stores, and expanded its footprint by acquiring rival Cabela’s, nearly doubling its physical presence. Unlike some mass retailers, Bass Pro Shops emphasizes an experiential shopping environment and outdoor lifestyle branding tied to hands-on gear and boating. Its goal is to be the leading destination for outdoor enthusiasts in North America, making outdoor recreation accessible and enjoyable while growing its retail network and brand presence.

Company size
10,001+
Company stage
Not listed
Total funding
Not listed
Headquarters
Springfield, MO
Founded
1972

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