J

John Deere

Builds farm, construction, and forestry machines

Go-To-Market Manager - Tractors, Marketing and Sales

Full-TimeUpdated on 10/16/2026
No salary listed
Mid
Bachelor's
Tarnowo Podgórne, Poland
HybridHybrid work model at Business Garden in Poznań.
Growth & MarketingProduct Marketing

About the job

Requirements
  • Experience in marketing, sales, product support, product management, or a related commercial role.
  • Strong project management, organisational, and stakeholder management skills.
  • Excellent communication, presentation, and training delivery skills.
  • Knowledge of agricultural equipment, harvesting applications, and customer needs.
  • Ability to analyse market, customer, and sales data to support decision-making.
  • Experience working with dealers and customers in a field-based environment.
  • Proficiency in Microsoft Office applications.
  • Full driving licence and willingness to travel as required.
Responsibilities
  • Analyse market trends, customer feedback, and competitive activity to identify opportunities for growth and increased market share.
  • Develop and execute market-specific go-to-market plans, messaging, and marketing tactics, applying the 80/20 principle of regional content supported by local market customisation.
  • Collaborate with branch teams and the order fulfilment team to develop sales objectives, order goals, and key marketing activities.
  • Support the planning, coordination, and execution of local and regional Go To Market events, demonstrations, and customer-facing activities.
  • Act as the product lead for reference farms and customer showcase activities.
  • Serve as the primary point of contact for press enquiries and social media activities related to the harvesting portfolio.
  • Support Key Account Management activities through product expertise and market insights.
  • Provide local market feedback to Regional Product Specialists and Product Management on product performance, customer requirements, and market opportunities.
  • Act as the primary sales contact for dealers on harvesting product-related enquiries and opportunities.
Desired Qualifications
  • Strong understanding of the agricultural industry, harvesting applications, and customer requirements.
  • Experience working with dealer networks and go-to-market activities.
  • Commercial mindset with a focus on sales growth, market share, and customer success.
  • Ability to build relationships and influence stakeholders across teams and regions.
  • Experience with product launches, dealer development, and training delivery.
  • Knowledge of Precision Agriculture, emerging technologies, and the John Deere product portfolio.
  • Ideally, a Bachelor's degree or equivalent experience in Agriculture, Agronomy, Agricultural Engineering, Precision Agriculture, Marketing, Business, Technical Support, or a related field.

About the company

John Deere builds tractors, combines, and other farm machines, along with equipment for construction, forestry, road building, and lawn care. Many of its machines use GPS guidance and cameras to steer themselves and spray only the weeds they detect, and farmers track each field and machine through its Operations Center app. Deere sells machines, replacement parts, and repair service through a worldwide network of independent dealers, which handle sales, servicing, and trade-ins in their local areas. Deere & Company was founded in 1837 by blacksmith John Deere, whose steel plow cut through sticky prairie soil, and is based in Moline, Illinois.

Company Size

10,001+

Company Stage

IPO

Headquarters

Moline, Illinois

Founded

1837

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Simplify Jobs

Simplify's Take

What believers are saying

  • Sales are recovering: revenue rose 5% to $12.6 billion in the quarter ended August 2026, and profit guidance rose.
  • Plants are calling staff back: Deere had recalled over 300 laid-off factory workers by April 2026 as construction demand improved.
  • A lending arm steadies profits: John Deere Financial earns interest on equipment loans even when machine sales slump.

What critics are saying

  • Jobs track the farm cycle: large farm machine sales fell in the third quarter of 2026 on lower shipments.
  • Repair revenue faces limits: a July 2026 FTC settlement makes Deere give farmers the repair software its dealers use.
  • Labor peace is shaky: UAW members rejected Deere's contract extension by August 2026, citing 1,600 laid-off workers.

What makes John Deere unique

  • Deere's sprayers hit single weeds: See & Spray cameras spot each weed and spray only it, not the whole field.
  • Farm data runs through Deere's own app: Operations Center links field maps, machine data and advisers in one account.
  • Deere buys its robotics talent: it acquired Silicon Valley startups Blue River in 2017 and Bear Flag Robotics in 2021.

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Benefits

  • Flexible Work Hours
  • Health Insurance
  • Adoption Assistance
  • Employee Assistance Programs
  • Tuition Assistance
  • Wellness Program
  • Tool of Trade Company Vehicle
  • Paid Parental Leave
  • Professional Development Budget
  • Annual Leave loading

Growth & Insights and Company News

Headcount

6 month growth

2%

1 year growth

2%

2 year growth

2%
Yahoo Finance
Oct 13th, 2026
Analysts favour Caterpillar over Deere, seeing 20% upside versus 10%

Analysts see more upside in Caterpillar than in Deere, based on Wall Street price targets. The average target for Caterpillar is about $971, 20% above its $811 share price. Deere's average target is about $694, roughly 10% above its $633 price. Both stocks have had a strong 2026. Caterpillar is up 41% year to date and Deere about 36%, against 14% for the S&P 500. Caterpillar's second-quarter revenue rose 24% to $20.5 billion, and adjusted earnings per share jumped 73%. Power and energy sales surged 72% on data centre demand, and its order backlog hit $72 billion, up 92% in a year. Deere's third-quarter revenue rose 5% to $12.6 billion, with earnings per share up 7.3% to $5.10. It expects agricultural equipment demand to recover in 2027.

Manufacturing.net
Oct 13th, 2026
U.S. Tractor, Combine sales decline in September.

U.S. Tractor, Combine sales decline in September. John Deere cited weaker equipment demand when offering a contract extension to UAW workers. Manufacturing.net staff Oct 13, 2026 U.S. sales of agricultural tractors decreased 16.4% in September 2026 compared to the year before, according to new data from the Association of Equipment Manufacturers (AEM). Meanwhile, U.S. sales of combines declined 10.9% in the same period. Canadian sales of agricultural tractors dipped 15.1% in September 2026 compared to the year before, while sales of combines dropped 37.6%. "September's sales underscore the difficulty in the agriculture market today," AEM Senior Vice President Curt Blades said. "We approach this harvest season with optimism for increased certainty and recovery of farm economy." The data comes a few months after John Deere attempted to extend the current labor agreement with UAW-represented workers, citing weaker equipment demand as a motivator. The workers rejected the proposal, which could set up a potential contract showdown when the current deal expires in fall 2027. The Ag Tractor and Combine reports are released every month and can be found on the AEM Market Share Statistics page. The U.S. report can be downloaded from this page, while the Canadian report is available for download here. Latest in Operations

HandL Digital LLC
Oct 11th, 2026
REVEALED: DE oversold at RSI 29.6 after 4.85% drop, rebound setup?

REVEALED: DE oversold at RSI 29.6 after 4.85% drop, rebound setup? DE stock-analysis market-insights investment viral-content Market Analysis Deere & Company (DE) just handed investors a textbook "fear event," and the data behind it is more nuanced than the headline suggests. The stock closed at $620.93, down $31.65 (-4.85%) in a single session, and the market is treating it like a verdict. It may be closer to an overreaction. What the machine learning model says: Its ML engine assigns a 61.5% probability to a "Flat" outcome, versus just 22.8% for "Down" and 15.8% for "Up." The model's final decision is Hold. The key insight is that the odds of further significant downside are only about 1 in 4.5, even after a drop this violent. For a stock that just shed nearly 5% in a day, the model is signaling that the selling may be running out of fuel rather than accelerating. The fundamentals are a mixed picture, and that is where opportunity hides: * Earnings trend: EPS fell from $34.80 to $25.73 to $18.55 across the three reported periods, and revenue declined from $60.248 billion to $50.518 billion to $44.665 billion. The latest revenue drop is about 11.6%, and the pace of decline is slowing compared with the prior interval. That is the kind of deceleration cyclical bottoms are built on. * Profitability intact: Deere remains solidly profitable, with $44.7 billion in revenue, $8.4 billion in operating income, and $5.0 billion in net income in the latest period, plus a 10.168% profit margin. * Balance sheet: Total assets of about $106.0 billion against liabilities of $80.0 billion, with positive working capital of $42.4 billion and $9.7 billion in cash and short-term investments. Debt is high at $64.3 billion, but the financial statements analysis rated the overall picture a Hold, not a Sell. * Valuation: A P/E of 36.27, P/B of 5.98, and P/S of 3.49 reflect a premium multiple. Bulls should respect this, but the same analysis notes industry and cycle comparisons matter, and premium multiples on trough-ish earnings are common in cyclical recoveries. Macro backdrop: Treasury rates are stable around 3.4% to 3.9%, with total marketable rates edging from 3.475% to 3.518%. Unemployment sits at 4.2%, well below the 4.5% peak of November 2025. Rates are not spiking, and the labor market is not cracking. The macro analysis returned a Hold across interest rates, growth, and inflation, meaning no macro shock is forcing this move. Real-world context: Market research confirms DE fell on a day the broader market gained, pointing to stock-specific and sector-specific pressure, tied to a reported federal regulatory inquiry and softer crop conditions. CNH Industrial's weak FY26 guidance added to the sector gloom. Importantly, these are headline-driven catalysts rather than

Government Fleet
Oct 7th, 2026
John Deere adds SmartGrade Box Blades, fire suppression option.

John Deere adds SmartGrade Box Blades, fire suppression option. John Deere is expanding the capabilities of its compact track loaders with new grading attachments and an equipment protection option. The additions include two SmartGrade box blades for the 333 and 335 P-Tier models and an integrated fire suppression system for large-frame machines. John Deere October 7, 2026 2 min to read John Deere has introduced two SmartGrade box blade attachments for its compact track loaders and added a fire suppression system for large-frame skid steers and compact track loaders. The new BX07 and BX08 SmartGrade Box Blades are designed specifically for John Deere's 333 and 335 P-Tier Compact Track Loaders. The attachments integrate grading hardware, SmartGrade technology, and machine controls into one system. Adding grading capabilities. The BX07 and BX08 are intended for finish-grading applications and are currently available with 2D and laser grading capabilities. John Deere said it plans to add full 3D SmartGrade capability in the future. That range of options lets equipment operators select the grading technology best suited to different types of work, rather than relying on a single configuration. The attachments include hydraulically actuated flip-up front wheels and adjustable wheel heights to accommodate changing jobsite conditions. A recessed valve block is intended to preserve operator visibility. John Deere also equipped the attachments with a heavy-duty box design and edge protection for grading applications. Fire suppression for high-debris applications. John Deere is separately adding an integrated fire suppression option for its large-frame skid steer and compact track loaders. The system includes a 20-lb. fire suppression tank and a compact control panel installed on the machine. John Deere designed the option for equipment working in high-debris environments, where accumulated material can increase equipment fire risks. The two additions expand the available configurations for agencies using compact equipment for grading and other public works applications.

Yahoo
Oct 7th, 2026
Yamaha just partnered with John Deere for future side-by-sides.

Yamaha just partnered with John Deere for future side-by-sides. [email protected] (Jonathon Klein) Wed, October 7, 2026 at 4:00 AM PDT Yamaha's seemingly going back to the UTV's roots by partnering with John Deere. UTVs were once farm equipment. Utilitarian vehicles designed to get used, abused, put away wet and dirty, and just get things done. They weren't fancy. They weren't powerful. They were donkeys. Mules. Machines that just made a farmer or rancher or homesteader's life easier when tending to the jobs that abound when you're doing that type of labor. That went out the window ages ago, and ever since, they've become more complex, complicated, loaded with creature comforts, and damn-as-much expensive as the trucks they were replacing. Yamaha aims to change all that, while also reducing its overhead, as the company recently announced that it is set to partner with none other than tractor supplier John Deere on future side-by-side engineering, production, and a whole lot more. However, if you've been paying attention to the news that's come out of John Deere in recent years, alarm bells may be ringing, as the company has fought tooth and nail over "Right to Repair," i.e., it's been fighting against your ability to work on your own machines, as well as against a host of other consumer-minded practices and wants in order to keep those customers trapped in John Deere's ecosystems. Hopefully, that's not the case here. To the farm! According to the press release the companies dropped, Yamaha and John Deere have agreed to collaborate on "certain" future side-by-side products, with Yamaha offering up its design and drivetrain engineering, and John Deere its U.S.-based manufacturing capabilities - Yamaha recently ended its domestic side-by-side manufacturing in Georgia - customer insights, and development prowess. What all this entails is not entirely clear, however, as the companies stated that concrete details, and the collaborative machine will be presented at a future date. No timeline was given. First off, let's address the why of the situation. While Yamaha made record profits in the last few years, not all parts of the brand have been doing great. One of those not-so-great segments is the extremely competitive side-by-side market, as when you're going up against the likes of Polaris, Can-Am, and the meteoric rise of CFMoto, it's hard to get a foot in the door when folks start cross-shopping. And given Yamaha is relatively new to the segment, and how it ended its snowmobile run after decades of production, the move to a partnership like this one makes a lot of sense. Share the burden of R&D, don't run afoul of any tariff possibilities, and partner with a brand as iconic as John Deere. It's a win-win for Yamaha. But now Incite D has to talk about John Deere and its speed run of making almost every single farmer in the U.S. angry at the brand. Basically, in recent years, John Deere has come up with the idea that they don't want average customers working on their machines anymore. They've made these machines needlessly complex, requiring constant software updates, specialized tools that cost a bazillion dollars, created parts that could be hazardous to work on unless you're a trained John Deere mechanic, have remotely killed machines when people figure out workarounds to software hardening, and fought "Right to Repair" legislation at every turn. The idea is to trap people in the John Deere ecosystem and make them unable to work on their own machines as they did back in the day, thereby making John Deere a metric crap-ton of money. And wouldn't you know, everyone hates it - go on social media and search up John Deere and you'll see what I mean - with John Deere losing a number of legal battles because of it. John Deere, however, is basically the only name in the game at this point, with a scant few others able to pick up the scraps John Deere leaves them. The company all but has a monopoly on the space, which has allowed it to continue pushing forward with these changes and policies even in the face of the court of public opinion, as well as the actual courts. So what does this mean for the partnership between Yamaha and John Deere? Maybe nothing. Maybe everything. It's still too early to tell. But it's worth noting that John Deere's Gator UTV is one of the OGs in the side-by-side space. I recall using one over twenty years ago on my first job - I'm so old - and it being the workhorse of workhorses. Hopefully, that's the kind of help the company brings to Yamaha. "We are excited about this relationship and the opportunities it creates for Yamaha, John Deere, our dealers, and most importantly, our customers," said Dean Burnett, Yamaha Motorsports President, adding, "Together, two trusted global brands can accelerate innovation and bring greater value to the market." Jon Chase, Vice President of John Deere' Turf and Compact Utility Business Unit added, "John Deere and Yamaha share a commitment to quality, innovation, and strong dealer networks. This collaboration will enable us to develop differentiated products that excite customers and create meaningful value." Hopefully, that last part of "value" stays true.