Performance Marketing Specialist

Company Overview

Docusign brings agreements to life. More than 1.8 million customers and more than a billion people in over 180 countries use Docusign solutions to accelerate the process of doing business and simplify people’s lives. With intelligent agreement management, Docusign unleashes business-critical data that is trapped inside of documents. Until now, these were disconnected from business systems of record, costing businesses time, money, and opportunity. Using the Docusign AI-native IAM platform, companies can create, commit, and manage agreements with solutions created by the #1 company in e-signature and contract lifecycle management (CLM).

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What you'll do

As a Performance Marketing Specialist, you help drive pipeline, revenue, and brand growth by executing and optimising multi-channel paid media campaigns for EMEA markets from our São Paulo hub, while helping to build the operations, reporting and AI foundations that support the global Performance Marketing team. You are a hands-on, detail-oriented marketer who enjoys working in the platforms, turning campaign plans into high-quality execution, and continuously testing and optimising to improve performance. You partner closely with EMEA Performance Marketing Managers who own the strategy; your primary focus is to execute those strategies accurately and efficiently, surface insights from the data, and keep our campaigns running smoothly.

This position is an individual contributor role reporting to the Sr. Director, Performance Marketing - EMEA.

Responsibility

• Build, document and continuously improve processes, workflows and checklists that help the global Performance Marketing team operate efficiently and consistently

• Partner with Marketing Operations, Analytics and other operational support teams to design smarter ways of working, reduce manual steps and improve data quality

• Identify opportunities to use AI tools, automations and templates to remove bottlenecks, increase speed, and enable the team to scale best practices across regions

• Execute paid media campaigns for EMEA markets across channels such as LinkedIn, YouTube, StackAdapt, Demandbase, Meta and more

• Implement media plans provided by Performance Marketing Managers, including campaign builds, trafficking, QA, and go-live checks

• Monitor campaign performance daily and weekly, and adjust bids, budgets, audiences, and creatives within agreed guardrails to improve efficiency and hit performance targets

• Partner with creative, content, and campaign orchestration teams to request and traffic assets, ensuring the right creatives are mapped to the right audiences, offers, and landing pages

• Track campaign pacing and flag over/under-spend early, working with Performance Marketing Managers to reallocate budgets where needed

• Help maintain campaign hygiene across platforms (for example, naming conventions, URL parameters, negative lists, brand safety settings) to ensure consistent execution and reporting

• Assist with the implementation and troubleshooting of marketing technologies such as advertising pixels, 3rd party tags, audience segments and tracking parameters, in partnership with Marketing Operations and Analytics

• Keep up to date on platform best practices and surface relevant changes (for example, new formats, targeting options, or policy updates) to the wider Performance Marketing team

• Support experimentation programmes by setting up A/B tests (creative, audience, landing page), ensuring experiments are configured correctly, and documenting results

• Pull campaign data from multiple sources (for example, ad platforms, dashboards, internal BI tools) to support regular reporting to stakeholders

• Build performance views and monitoring dashboards in Excel/Google Sheets and advanced reporting tools such as Google Data Studio/Looker Studio, Tableau and Hex, and contribute to readouts for partners in Regional Marketing, Sales, and Growth Marketing leadership

• Highlight trends, anomalies and opportunities from campaign performance and escalate to Performance Marketing Managers with clear next-step recommendations

• Use AI and automation tools to reduce manual work in campaign setup, QA and reporting (for example, bulk sheet generation, naming checks, first-pass insights)

• Suggest opportunities where AI workflows or templates could make recurring tasks faster or less error-prone, and partner with the team to test and adopt them

• Contribute to team documentation (for example, checklists, playbooks, and how-to guides) so that best practices are easy to follow and scale across markets

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Job Designation

Hybrid: Employee divides their time between in-office and remote work. Access to an office location is required. (Frequency: Minimum 2 days per week; may vary by team but will be weekly in-office expectation)

Positions at Docusign are assigned a job designation of either In Office, Hybrid or Remote and are specific to the role/job. Preferred job designations are not guaranteed when changing positions within Docusign. Docusign reserves the right to change a position's job designation depending on business needs and as permitted by local law.

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What you bring

Basic

• Bachelor’s degree or equivalent practical experience

• 3+ years related experience in digital advertising or performance marketing, either at an agency or in-house

• Hands-on experience executing campaigns in at least two major digital channels (for example, paid social, display/programmatic, video, or search)

• Professional proficiency in Portuguese and English (written and spoken)

Preferred

• Experience supporting B2B and/or SaaS performance marketing programmes

• Comfortable working in self-serve ad platforms such as LinkedIn Campaign Manager, Meta Ads Manager, DSPs or ABM platforms like Demandbase

• Strong attention to detail and operational rigour; you enjoy following and improving processes to reduce errors and speed up execution

• Strong analytical skills with the ability to work in Excel/Google Sheets to review performance, calculate basic metrics (for example, CTR, CPC, CPL, ROAS), and prepare campaign summaries

• Clear, concise communicator who can keep stakeholders informed on campaign status, issues, and results

• Highly organised and able to juggle multiple campaigns, markets, and stakeholders in a fast-paced environment

• Experience using AI or automation tools to simplify marketing workflows (for example, QA checks, trafficking prep, or initial performance diagnostics)

• Experience building autonomous systems in Claude Code, ChatGPT, Glean or similar tools (for example, QA checks, trafficking prep, or initial performance diagnostics) to simplify marketing workflows

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Life at Docusign

Working here

Docusign is committed to building trust and making the world more agreeable for our employees, customers and the communities in which we live and work. You can count on us to listen, be honest, and try our best to do what’s right, every day. At Docusign, everything is equal.

We each have a responsibility to ensure every team member has an equal opportunity to succeed, to be heard, to exchange ideas openly, to build lasting relationships, and to do the work of their life. Best of all, you will be able to feel deep pride in the work you do, because your contribution helps us make the world better than we found it. And for that, you’ll be loved by us, our customers, and the world in which we live.

Accommodation

Docusign is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need such an accommodation, or a religious accommodation, during the application process, please contact us at [email protected].

If you experience any issues, concerns, or technical difficulties during the application process please get in touch with our Talent organization at [email protected] for assistance.

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