#paid

Connects brands with influencers for campaigns

Lead Strategist

Brand & Creative MarketingUpdated on Nov 10

Full-timeRemote in USACA$110k - CA$130k /yrRemote

About the Job

Requirements

At least 8 years of experience in brand, creative, social, or creator strategy, or equivalent demonstrated experience, with a portfolio of ideas that shipped and performed.
A record of winning pitches with integrated plans.
Deep fluency in TikTok, Meta/Instagram, YouTube, Pinterest, Snapchat, and how creators work.
Credibility with senior client stakeholders.
Ability to deliver integrated ideas that ship and perform.
Ability to use data to sharpen ideas.
Ability to plan and defend budget allocations across paid social.
Ability to design measurement plans and act on performance data.
Ability to communicate strategy clearly in writing and in client presentations.
Ability to design and build decks with strong visual and narrative craft.
Ability to use AI tools to inform research and accelerate the creative process.
Ability to manage several projects at once under tight deadlines.
Ability to own ambiguous, high-stakes proposals independently and drive decisions across functions without formal authority.

Responsibilities

Own the core insight and creative idea, plus the integrated plan covering creators, media and distribution, and measurement.
Build proposals and RFP responses with a clear, data-backed case for #paid.
Set the creator mix, including when to scale with micro and niche creators, when to concentrate on macro names, and how to combine both.
Build investment plans that split budget across organic content, usage rights, and paid amplification, and set channel mix and flighting.
Define KPIs and benchmarks upfront, optimize in flight, and turn results into renewal stories.
Stay involved post-sale with creator briefs, content direction, and strategic quality assurance.
Monitor market and platform changes and translate them into sharper proposal work.
Contribute to proactive packages and first-to-market moments.
Cover the full creator-campaign lifecycle, from pre-sale ideation through post-campaign insights, with emphasis on creator mix, budget planning, and measurement.
Lead strategy on priority enterprise accounts and act as the strategic counterpart to client partner teams in client meetings.
Own the measurement plan in partnership with the Measurement team, Sales, Paid Media, and Client Experience.
Mentor Senior Strategists and set quality standards for decks and briefs.

Desired Qualifications

Experience with enterprise or Fortune 500 clients, regulated categories, social search or AEO, and agency or platform work across creative and media teams.

Salary Range: 110000 to 130000 (Currency: CAD) (Pay period: per-year-salary)

About Us

At #paid, we’re on a mission to empower creators to do what they love—create. Our marketplace connects vetted creators with some of the world’s most iconic brands, like McDonald’s, Samsung, and Disney, fostering authentic collaborations that drive real business results. We’ve built a marketplace that solves big challenges in the creator ecosystem, from fair pricing to algorithmic matching and content usage rights, ensuring every partnership is seamless and impactful.

With our proprietary technology and an unwavering commitment to trust and transparency, we’re revolutionizing the way brands and creators come together to make magic. Rated #1 for customer support and managed services, #paid is leading the creator marketing space. Through innovative technology and a team of ambitious humans, we're transforming the future of the creator economy.

The Role

Creative Solutions now owns execution from end to end, so strategy has to cover the whole span: pre-sale (discovery, ideation, proposals) and post-sale (kickoff strategy, campaign briefs, post-campaign insights). As a Strategist on this team, you’ll shape the idea that wins the pitch and stay with it until it ships, performs, and turns into a renewal. Our goal is simple: the idea that wins the pitch is the idea that ships.

Key Responsibilities

Own the core insight and creative idea, plus the integrated plan behind it: creators, media and distribution, and measurement

Build proposals and RFP responses with a clear, data-backed case for #paid

Set the creator mix: when to scale with micro and niche creators, when to concentrate on macro names, and how to combine both

Build the investment plan, splitting budget across organic content, usage rights and paid amplification, and set channel mix and flighting

Define KPIs and benchmarks up front, optimize in flight, and turn results into renewal stories

Stay involved post-sale with creator briefs, content direction, and strategic QA

Stay ahead of market and platform changes, and translate them into sharper proposal work

Contribute to proactive packages and first-to-market moments

This person covers the whole creator-campaign lifecycle, from pre-sale ideation through post-campaign insights, with a stronger emphasis on creator mix, budget planning, and measurement

Lead strategy on priority enterprise accounts and act as the strategic counterpart to client partner teams in client meetings

Own the measurement plan in partnership with our Measurement team, Sales, Paid Media & Client Experience

Mentor Senior Strategists and set quality standards for decks and briefs. This is a player-coach role.

To Be Successful, You'll Need

Deliver integrated ideas that ship and perform

Use data to sharpen an idea rather than decorate it

Plan and defend budget allocations across paid social

Design measurement plans and act on performance data

Communicate strategy clearly in writing and in client presentations

Design and build decks with strong visual and narrative craft

Use AI tools to inform research and accelerate the creative process

Manage several projects at once under tight deadlines

Own ambiguous, high-stakes proposals independently, and drive decisions across functions without formal authority

About You

8+ years in brand, creative, social, or creator strategy (or equivalent demonstrated experience), with a portfolio of ideas that shipped and performed

A record of winning pitches with integrated plans

Deep fluency in TikTok, Meta/Instagram, YouTube, Pinterest, and Snapchat, and in how creators actually work

Credibility with senior client stakeholders, and strong writing and presentation skills

Preferred: enterprise or Fortune 500 clients, regulated categories, social search or AEO experience, and agency or platform experience working across creative and media teams

Equal Employment Opportunity

#paid is an equal opportunity employer and as such, we do not discriminate on the basis of race, colour, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other characteristic protected by applicable laws.

We are dedicated to growing a diverse team of highly talented individuals and creating an inclusive environment where everyone feels empowered to bring their best and authentic selves to work.

If you require any accommodations during the recruitment process, whether it be alternate forms of material, accessible meeting rooms, etc., please let us know and we will work with you to meet your needs.

About the Company

#paid

Connects brands with influencers for campaigns

Hashtagpaid connects brands with content creators for influencer marketing through a creator marketplace. It helps brands find creators who fit their values and target audience, and runs campaigns using data-driven insights and live reporting. Its subscription and service model charges brands for campaign creation and execution, guided by first-party data and industry benchmarks to understand what content works best. The platform can repurpose successful creator content across multiple channels, including social, out-of-home, and print media. Key clients are brands in retail and eCommerce aiming to boost social media presence and engagement with Gen Z. The goal is to help brands optimize marketing campaigns, improve audience engagement, and run more effective influencer collaborations across multiple channels.

Company size: 51-200
Company stage: Series B
Total funding: $24.4M
Headquarters: Toronto, Canada
Founded: 2013

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