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Triple Whale

Shopify-focused e-commerce data analytics platform

Senior Product Marketing Manager - AI

Full-TimePosted on 10/21/2026
$126k - $134k
Senior
Remote in USA
Remote
Growth & MarketingProduct Marketing

About the job

Requirements
  • A strong record in B2B product marketing, with ownership of messaging, positioning, competitive intelligence, and sales enablement for complex technology products.
  • Direct experience marketing AI products or working at an AI company.
  • Deep, current understanding of AI, informed by hands-on use and evaluation of AI products, including how models and agents use context and tools, where they create value, and their limitations.
  • An AI-first approach to work, using AI to research, create, and improve workflows while applying sound judgment to the results.
  • Technical fluency to work closely with Product and Engineering, evaluate competing claims, and explain complex ideas simply to business audiences.
  • Excellent writing and visual storytelling skills, including the ability to create strong decks and collateral and shape a clear story across graphics, audio, and video.
  • Sound judgment, curiosity, and follow-through, including listening closely, testing assumptions, and using learnings to improve the work.
Responsibilities
  • Own Moby’s positioning, messaging, and value propositions, developing a point of view that connects AI technology to practical customer outcomes and meaningful differentiation.
  • Build consensus with executive leadership, Product Management, and other stakeholders to drive a shared position and consistent messaging.
  • Use customer interviews, sales conversations, and win/loss insights to refine use cases and update messaging as customer needs and the market evolve.
  • Own competitive intelligence for alternative AI solutions, including general-purpose tools and industry-specific products.
  • Evaluate competing products directly, track their capabilities and claims, and turn findings into recommendations for Moby’s positioning and product direction.
  • Apply competitive intelligence across go-to-market teams through enablement, battlecards, and practical guidance for customer conversations and campaigns; drive adoption and use team feedback to improve its application.
  • Represent and evangelize Triple Whale’s AI capabilities through demos, video, events, and thought leadership.
  • Partner with Content and Social to develop AI-first campaigns that make capabilities tangible and connect them to customer needs.
  • Own and create sales collateral, including pitch decks, one-pagers, battlecards, product explainers, demo narratives, and objection-handling materials, keeping it current, credible, and useful.
  • Create presentations, graphics, and scripts for audio and video that communicate Moby’s value clearly and engagingly.
  • Work with Product and Engineering to understand capabilities, validate claims, and connect technical decisions to customer value.
  • Partner with Sales and Customer Success to understand customer needs, test narratives, and improve sales materials.
  • Partner with Growth to build feedback loops around customer acquisition, activation, and adoption; share customer insights, competitive intelligence, and campaign learnings, and use them to strengthen positioning, messaging, and enablement.
  • Collaborate with Brand, creative teams, the launch lead, and channel teams to bring a consistent product story to market.
  • Bring customer and competitive insight to executive leadership with clear points of view and recommendations.
Desired Qualifications
  • Experience with industry-specific AI, commerce, marketing technology, or data and analytics products.

About the company

Triple Whale provides an e-commerce analytics platform for DTC brands on Shopify, bringing data from Shopify, Facebook, Google Analytics, and TikTok into a single real-time dashboard. It ingests data and uses the Triple Pixel for first-party tracking, plus AI-powered Moby Agents to automate analyses, monitor metrics, and deliver insights on acquisition, conversion, and retention. The platform also includes inventory forecasting and customer journey analysis, all in one integrated toolset. Its aim is to help brands optimize ad spend and grow revenue by turning data into actionable insights with clear attribution and performance visibility.

Company Size

201-500

Company Stage

Series B

Total Funding

$55.1M

Headquarters

Columbus, Ohio

Founded

2021

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Simplify Jobs

Simplify's Take

What believers are saying

  • Moby 2 launched May 2026 for 60,000-plus brands, expanding beyond dashboards.
  • True Classic runs 100% of Meta advertising through Moby Automations, validating enterprise usage.
  • Triple Whale remains hiring in 2026, signaling product expansion despite market turbulence.

What critics are saying

  • Meta and Google can copy autonomous ad workflows, compressing Triple Whale's edge by 2027.
  • Heavy dependence on Shopify merchants exposes revenue if Shopify prioritizes native analytics products.
  • Autopilot ad actions and AI-generated creative create brand-safety and performance blowups fast.

What makes Triple Whale unique

  • First-party Shopify attribution plus Context Engine ties spend directly to revenue.
  • Moby 2 executes media buying, creative, and landing-page changes inside one workflow.
  • Anteater acquisition adds AI-search visibility, linking LLM mentions to sales outcomes.

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Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Paid Vacation
  • Parental Leave
  • 401(k) Retirement Plan
  • 401(k) Company Match
  • Company Equity

Growth & Insights and Company News

Headcount

6 month growth

-2%

1 year growth

1%

2 year growth

3%
PR Newswire
Jun 11th, 2026
Triple Whale launches AI automations with former Facebook VP of ads joining to accelerate media buying

Triple Whale, an AI operating system for e-commerce, has launched Moby Automations, a suite of tools that automates media buying tasks including campaign optimisation and creative management. The platform allows brands to describe goals in plain language and generates workflows that monitor performance and surface actions for approval. The company has appointed Rob Goldman, former Facebook VP of Ads, to lead its product advisory board. Goldman will guide Moby's development as it expands beyond insights into automated execution. True Classic, which generates over $1 billion annually, runs 100% of its Meta advertising through Moby Automations. CEO Ben Diamond said the system has saved millions in creative production costs. Moby Automations is now available to Triple Whale's 60,000 brand customers.

PR Newswire
May 19th, 2026
Triple Whale launches Moby 2 AI-operating system for 60,000+ ecommerce brands

Triple Whale, an AI operating system for ecommerce used by over 60,000 brands, has launched Moby 2, its next-generation AI ecommerce operator. The platform moves beyond analytics to autonomous execution, enabling brands to take action across media buying, creative development and site optimisation. Built on Triple Whale's first-party measurement infrastructure and Context Engine, Moby 2 includes three AI specialists: Media Buyer for managing ad campaigns, Creative Director for generating and testing advertising content, and Conversion Optimizer for building landing pages. Each operates in either supervised Copilot mode or autonomous Autopilot mode. The launch accompanies Compass, a unified measurement platform combining marketing mix modelling, incrementality testing and multi-touch attribution. Research by DataLily found 67% of ecommerce teams report platform discrepancies, with delayed decisions costing nearly 60% at least $50,000 in lost revenue.

PR Newswire
Jan 20th, 2026
Triple Whale acquires Anteater to track AI visibility and link LLM mentions to revenue

Triple Whale, an e-commerce intelligence platform serving over 50,000 brands, has acquired Anteater, an AI visibility platform that analyses how large language models surface brands in AI-generated answers. The acquisition makes Triple Whale the only platform enabling brands to track AI search visibility alongside business performance and revenue outcomes. The move addresses the rapid shift in consumer discovery from traditional search to AI platforms like ChatGPT and Claude. Triple Whale's internal data shows merchants recorded over 424,000 LLM-referred orders in Q4 2025, representing 60-times year-over-year growth from 2024's 7,000 orders. Anteater's technology analyses thousands of prompts across AI models to determine brand mentions, citations and competitive rankings. The insights integrate with Triple Whale's Moby AI system, which provides recommendations for improving LLM visibility.

PR Newswire
Apr 2nd, 2025
Triple Whale Unveils First Agent-Powered Intelligence Platform For Brands To Optimize Their Entire Business

COLUMBUS, Ohio, April 2, 2025 /PRNewswire/ -- Triple Whale, the leading intelligence platform for brands of all sizes, today unveiled the next generation of its platform — agent-powered intelligence built to help brands make smarter and faster decisions across their entire business.The launch marks a major milestone in Triple Whale's vision to help brands grow more efficiently, by transforming overwhelming data into strategic insights and automated action that ultimately drive profitable growth."The operating landscape for brands today has never been more complex — or more full of opportunity," said Maxx Blank, co-founder and COO of Triple Whale. "With AI agents tailored to optimize customer acquisition, conversion, and retention — and even business operations — we're not just giving brands tools. We're giving them superpowers to move faster, spend smarter, and scale with confidence."Highlights from today's launch include:Moby AgentsTriple Whale introduced the first AI agents designed to accelerate every part of a brand's business—including customer acquisition, conversion, and retention, plus business and inventory decisions. Moby Agents analyze massive volumes of data at scale, detect anomalies before they turn into revenue risks, deliver insights that would have gone unnoticed, and make real-time recommendations to optimize for profitability — saving brands hours of manual analysis every week, and providing insights that never would have been possible before.A fully re-architected data platformAt the foundation of Triple Whale lies a fully-managed, AI-optimized data warehouse with real-time ingestion, universal schema, raw SQL access, and reverse ETL support. A new Data In API feature allows brands to future-proof their analytics by piping in data from any source — from Walmart orders to post-purchase surveys to TV spend.New tools for customer acquisitionFrom AI agents focused on acquisition strategies (like cross-platform creative analysis), to new advanced measurement models like Marketing Mix Modeling (MMM) and Incrementality Testing, marketers can now easily make faster decisions, backed by data.With these enhancements, Triple Whale now offers three of the most advanced marketing measurement methods in one easy-to-use platform — empowering brands to quickly pinpoint which tactics and campaigns drive performance across channels and turn strategy into science. And with new ad platform controls, they can act on those decisions in real time — directly from Triple Whale.The company also announced new tools to significantly improve ad platform targeting

TechCrunch
Feb 2nd, 2023
Triple Whale raises $25M for its smart Shopify data platform

Triple Whale, a data platform for Shopify merchants, today announced a $25 million Series B round, which it will use to build its AI tools.