HybridPrimarily remote, with periodic on-site meetings and domestic and international travel as needed.
Growth & MarketingProduct Marketing
About the job
Requirements
A bachelor's degree in a related field is required; an advanced degree such as an MBA, PharmD, MS, or equivalent is preferred.
A minimum of 10 years of relevant experience in the biotech or pharmaceutical industry with a bachelor's degree is required.
A minimum of 5 years of oncology experience is required; hematology experience is strongly preferred.
Previous experience developing and executing HCP marketing strategies for specialty products is required.
Strong strategic marketing capabilities, including the ability to translate insights into clear, actionable HCP plans, are required.
The ability to balance strategic thinking with hands-on execution in a fast-paced, lean, and evolving environment is required.
A strong understanding of oncology and/or hematology clinical data and the ability to translate science into meaningful commercial messaging are required.
The ability to manage multiple priorities, including detailed routine executional work, while maintaining quality and meeting deadlines is required.
Strong cross-functional leadership, collaboration, and influence skills are required.
Excellent written, verbal, and presentation capabilities, including the ability to simplify complex information, are required.
Experience managing agencies and leading content development from brief through approval and deployment is required.
Strong project management skills, including ownership of timelines, budgets, reviews, and operational follow-through, are required.
Learning agility and comfort operating in an ambiguous and highly competitive market are required.
A high degree of accountability, sound judgment, and willingness to complete hands-on work are required.
Organizational awareness and the ability to connect interdependencies and understand the broader business context are required.
The ability to travel domestically and internationally as needed is required.
The role requires appropriate judgment, initiative, independence, and the ability to use a personal computer for extended periods.
Experience with promotional review processes, agency management, budget ownership, and tactical execution is required.
Responsibilities
Lead development and execution of the HCP marketing strategy for Enzomenib, aligned with brand strategy, business objectives, and commercial priorities.
Own the HCP messaging approach and ensure consistent positioning across promotional materials, peer-to-peer initiatives, field resources, congress activities, and digital channels.
Translate complex AML clinical and scientific data into compelling, compliant, and differentiated messaging for hematologists, leukemia specialists, transplant physicians, advanced practice providers, and other relevant HCP stakeholders.
Partner with the Executive Director to refine brand positioning, HCP engagement priorities, and the tactical plan.
Develop branded promotional resources, sales tools, digital content, and educational materials to support field engagement and customer communication.
Lead agency partners through strategy development, content creation, revisions, production, approval, and deployment.
Manage projects from concept through execution while maintaining quality, scientific accuracy, compliance, timelines, and budget discipline.
Own routine HCP marketing operations, including project plans, status meetings, material updates, document routing, budget tracking, invoice review, vendor coordination, and cross-functional follow-up.
Prepare materials and submissions for Promotional Review Committee review; consolidate feedback, manage revisions, and ensure approved content is deployed accurately and on time.
Maintain current inventories of promotional materials and coordinate updates, expiration management, field communications, and executional details.
Support development and execution of peer-to-peer education initiatives.
Apply market research, field insights, customer feedback, competitive intelligence, and performance data to refine HCP strategy and optimize tactics.
Collaborate with Sales, Sales Training, Medical Affairs, Market Access, Omnichannel, Analytics, Legal, Regulatory, Commercial Operations, and other partners to ensure coordinated execution.
Serve as the HCP marketing lead on relevant cross-functional initiatives and contribute to annual brand planning, tactical planning, strategic reviews, forecast discussions, and launch readiness activities within the scope of HCP marketing.
Desired Qualifications
Experience supporting a pre-launch or launch-stage oncology product is preferred.
Demonstrated success translating clinical data into effective promotional messaging and customer engagement tactics is preferred.
Experience working with academic medical centers, oncology networks, and key opinion leaders is preferred.
A strong understanding of AML treatment paradigms and hematology market dynamics is preferred.
Sumitomo Pharma Co., Ltd., is a global pharmaceutical company based in Japan with operations in the U.S. (Sumitomo Pharma America, Inc.), focused on addressing patient needs in oncology, urology, women's health, rare diseases, cell & gene therapies and CNS. With several marketed products and a diverse pipeline of early- to late-stage investigational assets, we aim to accelerate discovery, research, and development to bring novel therapies to patients sooner. For more information on SMPA, visit our website https://www.us.sumitomo-pharma.com or follow us on LinkedIn.
Job Overview:
This position reports to the Executive Director, Commercial Strategy & Launch Lead – Enzomenib and is part of the Enzomenib marketing team, which supports launch planning and commercialization of Enzomenib. The HCP Marketing Director will be responsible for developing and executing the healthcare professional (HCP) marketing strategy for Enzomenib, a novel menin inhibitor being developed for acute myeloid leukemia (AML). The role works closely with the Executive Director and cross-functional partners to align HCP strategy and execution with evolving market dynamics, emerging clinical data, business objectives, and commercial priorities.
This individual will translate clinical data and brand strategy into effective promotional materials, digital content, peer-to-peer initiatives, congress activities, and field resources. Success requires strong strategic thinking combined with a hands-on approach to execution, including content development, agency management, promotional review, budget tracking, material updates, and cross-functional coordination.
Essential Functions Required for Job:
Lead development and execution of the HCP marketing strategy for Enzomenib, aligned with the overall brand strategy, business objectives, and commercial priorities.
Own the HCP messaging approach and ensure consistent positioning across promotional materials, peer-to-peer initiatives, field resources, congress activities, and digital channels.
Translate complex AML clinical and scientific data into compelling, compliant, and differentiated messaging for hematologists, leukemia specialists, transplant physicians, advanced practice providers, and other relevant HCP stakeholders.
Partner with the Executive Director to refine brand positioning, HCP engagement priorities, and the tactical plan.
Develop branded promotional resources, sales tools, digital content, and educational materials that support field engagement and customer communication.
Lead agency partners through strategy development, content creation, revisions, production, approval, and deployment.
Manage projects from concept through execution while maintaining quality, scientific accuracy, compliance, timelines, and budget discipline.
Own routine HCP marketing operations, including project plans, status meetings, material updates, document routing, budget tracking, invoice review, vendor coordination, and cross-functional follow-up.
Prepare materials and submissions for Promotional Review Committee review; consolidate feedback, manage revisions, and ensure approved content is deployed accurately and on time.
Maintain current inventories of promotional materials and coordinate updates, expiration management, field communications, and executional details.
Support development and execution of peer-to-peer education initiatives.
Apply market research, field insights, customer feedback, competitive intelligence, and performance data to refine HCP strategy and optimize tactics.
Collaborate closely with Sales, Sales Training, Medical Affairs, Market Access, Omnichannel, Analytics, Legal, Regulatory, Commercial Operations, and other partners to ensure coordinated execution.
Serve as the HCP marketing lead on relevant cross-functional initiatives and contribute to annual brand planning, tactical planning, strategic reviews, forecast discussions, and launch readiness activities within the scope of HCP marketing.
Knowledge, Skills and Abilities (general & technical):
Strong strategic marketing capabilities with demonstrated ability to translate insights into clear, actionable HCP plans.
Ability to balance strategic thinking with hands-on execution in a fast-paced, lean, and evolving environment.
Strong understanding of oncology and/or hematology clinical data, with the ability to translate science into meaningful commercial messaging.
Demonstrated ability to manage multiple priorities, including detailed and routine executional work, while maintaining attention to quality and deadlines.
Strong cross-functional leadership, collaboration, and influence skills.
Excellent written, verbal, and presentation capabilities, including the ability to simplify complex information.
Experience managing agencies and leading content development from brief through approval and deployment.
Strong project management skills, including ownership of timelines, budgets, reviews, and operational follow-through.
Learning agility and comfort operating in an ambiguous and highly competitive market.
High degree of accountability, sound judgment, and willingness to roll up sleeves to complete the work required.
High degree of organizational awareness, with the ability to connect interdependencies and understand the broader business context.
Education & Experience Requirements:
Bachelor's degree in a related field required; advanced degree such as MBA, PharmD, MS, or equivalent preferred.
Minimum 10 years of relevant experience in biotech or pharmaceutical industry with Bachelor’s Degree
Minimum 5 years Oncology experience required; hematology experience strongly preferred.
Must have previous experience developing and executing HCP marketing strategies for specialty products
Preferred Qualifications:
Experience supporting a pre-launch or launch-stage oncology product preferred.
Demonstrated success translating clinical data into effective promotional messaging and customer engagement tactics.
Experience working with academic medical centers, oncology networks, and key opinion leaders preferred.
Strong understanding of AML treatment paradigms and hematology market dynamics preferred.
Experience with promotional review processes, agency management, budget ownership, and tactical execution required.
Travel Requirements:Primarily remote role with periodic on-site meetings in office. Must be able to travel domestically and internationally as needed.
Mental/Physical Requirements:Fast-paced environment handling multiple demands is involved. Must be able to exercise appropriate judgment as necessary. Requires a high level of initiative and independence. Excellent written and oral communication skills required. Requires ability to use a personal computer for extended periods of time.
This is an individual contributor role and does not have direct reports or formal people‑management responsibilities.
Travel Requirements:
Primarily remote role with periodic on-site meetings in office. Must be able to travel domestically and internationally as needed.
Mental/Physical Requirements:
Fast-paced environment handling multiple demands is involved. Must be able to exercise appropriate judgment as necessary. Requires a high level of initiative and independence. Excellent written and oral communication skills required. Requires ability to use a personal computer for extended periods of time.
The base salary range for this role is
$196,100.00 - $245,100.00
Base salary is part of our total rewards package which also includes the opportunity for merit-based salary increases, short incentive plan participation, eligibility for our 401(k) plan, medical, dental, vision, life and disability insurances and leaves provided in line with your work state. Our robust time-off policy includes flexible paid time off, 11 paid holidays plus additional time off for a shut-down period during the last week of December, 80 hours of paid sick time upon hire and each year thereafter. Total compensation, including base salary to be offered, will depend on elements unique to each candidate, including candidate experience, skills, education and other factors permitted by law.
Disclaimer: The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified. All personnel may be required to perform duties outside of their normal responsibilities from time to time, as needed.
Confidential Data: All information (written, verbal, electronic, etc.) that an employee encounters is considered confidential, in accordance with applicable law.
Compliance: Achieve and maintain Compliance with all applicable regulatory, legal and operational rules and procedures, by ensuring that all plans and activities for and on behalf of Sumitomo Pharma America (SMPA) and affiliates are carried out with the "best" industry practices and the highest ethical standards.
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Drug Screening Requirements Applicants for sales/field, manufacturing, or other designated roles will be required to submit to a pre-employment drug test.
Sumitomo Pharma America (SMPA) is an Equal Employment Opportunity (EEO) employer
Qualified applicants will receive consideration for employment without regard to race; color; creed; religion; national origin; age; ancestry; nationality; marital, domestic partnership or civil union status; sex, gender; affectional or sexual orientation; disability; veteran or military status or liability for military status; domestic violence victim status; atypical cellular or blood trait; genetic information (including the refusal to submit to genetic testing) or any other characteristic protected by law.
Sumitomo Pharma America (SMPA) endeavors to make its application process accessible to all. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact SMPA at [email protected]. This contact information is for accommodation requests only and cannot be used to inquire about the status of applications.