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lifemiles

Loyalty program selling miles to partners

Ground Operations Coordinator

Full-TimeUpdated on 10/14/2026
No salary listed
Mid, Senior
Bachelor's
Bogotá, Bogota, Colombia
In Person
Operations & Logistics

About the job

Requirements
  • A professional degree in Business Administration, Industrial Engineering, or a related field is required.
  • Three to five years of experience in operations, logistics, transportation, or related areas is required.
  • At least three years of experience leading or coordinating ground operations, managing operational resources, handling aircraft, and managing contingencies is required.
  • Knowledge of ground operations, ground handling, contingency management, aviation regulations, Safety Management Systems (SMS), personnel administration, management indicators, and Excel is required.
  • The role requires teamwork, crisis management, collaboration, accountability, service orientation, agility, strategic thinking, results orientation, leadership, effective communication, decision-making, and planning and organizational skills.
Responsibilities
  • Coordinate and supervise ground operations to ensure safe and timely aircraft handling.
  • Efficiently manage the human resources, equipment, and tools assigned to the operation.
  • Manage and resolve operational contingencies while minimizing their impact on punctuality and continuity.
  • Maintain ongoing communication with different operational areas to ensure processes are carried out appropriately.
  • Monitor operational indicators and implement improvement actions when required.
  • Lead, guide, and support assigned personnel while promoting a culture of safety, service, and teamwork.
  • Ensure the proper use, maintenance, and availability of ground support equipment.
  • Ensure compliance with procedures, aviation regulations, and corporate policies.
  • Identify continuous-improvement opportunities that contribute to operational efficiency and productivity.

About the company

LifeMiles is Avianca’s loyalty and frequent flyer program that sells miles to consumers and a large partner network. Members earn miles through everyday spending with 550+ partners, including co-branded cards with banks in nine countries, hotels, and car rentals, then redeem them for flights on Avianca, Star Alliance partners, and other airlines, plus hotels and car rentals, with no fuel surcharges on award tickets. The program also offers LifeMiles+ for monthly bonus miles and discounts, along with a digital platform to manage accounts and buy miles. LifeMiles differentiates itself through a broad partner ecosystem, fuel-surcharge savings, and a structure that remains a separate company from Avianca to help withstand corporate reorganizations, with a goal to grow by expanding partnerships and redemption options and increasing mileage sales and loyalty revenue.

Company Size

201-500

Company Stage

Growth Equity (Venture Capital)

Total Funding

$343.7M

Headquarters

Santa Ana, Costa Rica

Founded

2011

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Simplify's Take

What believers are saying

  • Avianca launched LifeMiles+ Visa trials in Colombia on March 31, 2025.
  • Cardless still sells two U.S. LifeMiles AmEx cards in August 2026.
  • Abra's Q2 2026 revenue growth and stronger liquidity support loyalty spend.

What critics are saying

  • LifeMiles depends on Avianca and Abra; severe airline distress would crush mile demand.
  • Broader partner saturation at 27 banks and 200 merchants intensifies pricing pressure.
  • Smiles inside Abra can divert card spend and redemption demand in Brazil.

What makes lifemiles unique

  • Separate legal entity insulated LifeMiles assets during Avianca's 2020 Chapter 11.
  • No fuel surcharges on award tickets makes redemptions cheaper than many rivals.
  • LifeMiles spans 1,300 destinations through Avianca, Star Alliance, and partner airlines.

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Benefits

  • Remote Work Options

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

-2%

2 year growth

2%
Aeroermo
Jun 26th, 2026
Lifemiles is recognized at the Freddie Awards 2026 as breakthrough loyalty program of the year.

Lifemiles is recognized at the Freddie Awards 2026 as breakthrough loyalty program of the year. * Lifemiles consolidates its position as the most awarded loyalty program in the region after achieving 23 awards in its 15 years of operation. * Achieving this recognition is proof of the program's constant commitment to offering an accessible and comprehensive ecosystem that also provides exclusive experiences to its members. * With this new award, the program adds its sixteenth global recognition at the Freddie Awards, one of the most relevant international awards in the loyalty and travel industry.

The Points Guy
May 22nd, 2024
Is an Avianca LifeMiles+ subscription worth it?

In addition to launching two new Avianca-branded credit cards in the United States, LifeMiles has also unveiled a new loyalty subscription service named LifeMiles+.

Electronic Payments International
May 21st, 2024
Cardless, Avianca Airlines and LifeMiles partner to launch first US credit cards on American Express network

California-based fintech Cardless has partnered with Avianca Airlines' loyalty programme LifeMiles to launch two new credit cards in the US.

PR Newswire
Jan 25th, 2024
Plusgrade And Lifemiles Partner To Deliver Enhanced Revenue Streams And Deepen Lifemiles Member Engagement

This partnership signifies a strengthened commitment between Plusgrade and LifeMiles to deliver enhanced and critical ancillary revenue streams.LifeMiles will leverage Plusgrade's decades of loyalty expertise and strategic data insights to deepen engagement with LifeMiles members.Plusgrade's expanded footprint within South America signifies its sustained growth and reach within the global travel industry.MONTREAL, Jan. 25, 2024 /PRNewswire/ - Plusgrade , a leading provider of ancillary revenue solutions for the global travel industry, proudly announces a partnership with LifeMiles, Avianca´s frequent flyer and loyalty program. Avianca is the largest airline in Colombia and has more than 13 million LifeMiles members. The program will integrate Plusgrade's cutting-edge data science and predictive analytics to enhance member engagement when buying miles through targeted and personalized offers, accelerating LifeMiles members' journey to their reward goals.Now powered by Points, Plusgrade's loyalty business unit, the Buy Miles feature empowers LifeMiles members to expedite their reward journey by making a lump-sum purchase of miles, which can be redeemed immediately or for future travel. The demand for versatile options, like buying miles, isn't just a capability – it serves as a catalyst that propels airlines towards increasing ancillary revenue and building an expanded and engaged customer base."This partnership emphasizes our commitment to innovation and growth," said Ken Harris, Founder and CEO of Plusgrade. "We're excited to deliver strategic tools and member insights that will drive critical revenue for LifeMiles, empowering LifeMiles members to more deeply engage with the program."The evolving travel landscape highlights the need for flexibility, convenience and personalized tools that cater to the diverse needs of passengers