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Zynga

Mobile social games developer with freemium

Game Economy Lead

Product ManagementConfirmed live in the last 24 hours
Full-timeLondon, UK

About the Job

Requirements

  • Proven experience in mobile or freemium games in a role such as economy design, game design, data science, LiveOps, or product.
  • Strong analytical skills and logical thinking, with proven experience in data-oriented projects.
  • A degree in economics or a related field.
  • Advanced level of English.

Responsibilities

  • Design, manage, and optimize complex in-game economies, including virtual goods, currencies, pricing models, and reward systems for events and progression paths.
  • Set pricing that balances long-term player satisfaction with monetization opportunities.
  • Build models, predictive simulations, and prototypes to forecast the impact of game features, content updates, and game balance on player behavior.
  • Define critical metrics, plan A/B testing, and analyze game data to iterate on live features and address economic issues.
  • Ensure balanced revenue growth without sacrificing player engagement.
  • Partner with Product, Game Design, Data, Engineering, and LiveOps teams to deliver features and craft efficient player experiences.
  • Provide expert advice and support data-informed decision-making across the studio.

About the Company

Zynga

Mobile social games developer with freemium

Zynga creates social mobile and web games such as FarmVille, Words With Friends, and CSR Racing. It focuses on casual gamers who want easy-to-access games that can be played in short sessions. The games use a freemium model: they are free to download and play, with in-game purchases that enhance gameplay and integrated advertising. Social features let players interact with friends and other players, which helps drive engagement and retention. Zynga differentiates itself by emphasizing social interactions inside games, a large library of popular casual titles, and revenue from both in-game purchases and ads, along with strategic partnerships (e.g., Amazon Prime) and involvement in education and social initiatives. The company’s goal is to grow a broad, engaged mobile gaming community while monetizing through freemium purchases and advertising, and to broaden its influence through partnerships and social impact initiatives.

Company size
1,001-5,000
Company stage
IPO
Headquarters
San Francisco, CA
Founded
2007

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