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Octopi

Contract beverage facility and brand partner

East Division Director

Full-TimeUpdated
$135k - $155k/yr+ Short-term incentive bonus + 401(k) match
Expert
Bachelor's
United States
In PersonField-based across a multi-state U.S. division; travel 25–50% within the Division, plus limited company-meeting travel.
Sales & Account ManagementField Sales

About the job

Requirements
  • At least 10 years of sales experience, including managing distributors, key accounts, and people.
  • A university or college degree is required.
  • A valid driver's license and a safe driving record are required.
  • Candidates must be at least 21 years of age.
  • Strong analytical skills, including experience with Nielsen and VIP, are required.
  • Effective communication and presentation skills are required.
  • Proficiency in Word, Excel, and PowerPoint is required.
  • Ability to travel 25–50% within the Division and travel occasionally for company meetings is required.
Responsibilities
  • Build and execute sales programs with distributor teams to close distribution gaps and grow availability, velocity, and volume.
  • Conduct at least two distributor work-withs monthly with field sales representatives, key account managers, and leadership.
  • Own execution and financial outcomes for the Division, including P&L targets, budgets, and KPI delivery.
  • Compose and deliver periodic Business Reviews and Annual Business Plans directly to distributor partners.
  • Lead and develop the Division team, including monthly sell/skill-development days and bi-weekly check-ins with direct reports.
Desired Qualifications
  • At least three years of consumer goods sales experience to retail or chain accounts, ideally within the beer industry.
  • A genuine passion for premium imported beer.

About the company

Octopi is a contract beverage facility in Waunakee, Wisconsin that helps beverage brands grow by acting as a one-stop partner for production and brand support. It manufactures beverages for clients and offers services beyond ordinary contract production, including sourcing packaging materials, collaborating on new recipes, designing brand identities, and navigating regional distribution. This combination of manufacturing and brand services differentiates Octopi from typical contract facilities by providing an end-to-end ecosystem that acts as an extra limb to its clients. The company’s goal is to support clients in scaling their brands and reaching broader markets.

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Waunakee, Wisconsin

Founded

N/A

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Simplify Jobs

Simplify's Take

What believers are saying

  • Asahi installed a new bottling line in August 2026, expanding capacity immediately.
  • Zeitaku Shibori launched in the U.S. in January 2026, produced at Octopi.
  • Asahi invested over $35 million since 2024, signaling sustained commitment to Waunakee.

What critics are saying

  • Untitled Art lost its Octopi contract in June 2026, exposing customer concentration.
  • Asahi's integration into Asahi Beer USA centralizes control and weakens Octopi's independence.
  • If Asahi shifts volume elsewhere, Octopi becomes a stranded 165,000-square-foot plant.

What makes Octopi unique

  • Octopi brews Asahi Super Dry in Wisconsin, the brand's first U.S. production.
  • The Waunakee plant handles beer, RTDs, non-alcohol beer, seltzers, and sparkling water.
  • A 20,000-bottles-per-hour line gives Octopi multi-format packaging scale competitors lack.

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Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Paid Vacation
  • 401(k) Company Match

Company News

Wisconsin Economic Development Corporation
Aug 1st, 2024
Octopi Brewing Acquired by Asahi Group

Octopi Brewing was acquired by Japan’s Asahi Group in January, marking a significant milestone and highlighting international investment in Wisconsin. Asahi aims to accelerate its growth in North America by producing its global brands, including Asahi Super Dry, Kozel, Peroni Nastro Azzuro, and Grolsch, at Octopi for the US and Canada markets. The collaboration will enhance brand presence and integrate Asahi's sustainability goals, aiming for carbon neutrality by 2030 and utilizing renewable energy.

Forbes
Jan 12th, 2024
Why Asahi Acquired A Contract Brewery

Asahi, the brewery most famous for its Super Dry beer, has acquired Octopi Brewing, a contract beverage production and co-packing company based in Waunakee, WI.