Public Relations Manager

Overview

HearingLife is a national hearing care company and part of the Demant Group, a global leader in hearing healthcare built on a heritage of care, health and innovation since 1904. HearingLife operates more than 650 hearing care centers across 42 states. We follow a scientific, results-oriented approach to hearing healthcare that is provided by highly skilled and caring professionals. Our vision is to help more people hear better through life-changing hearing health delivered by the best personalized care.

Purpose Statement:

To help more people hear better by delivering high‑quality reporting and actionable insights that elevate the experience of Team Members, uphold the highest standards of patient care, and drive strategic growth across HearingLife clinics — all in alignment with HearingLife’s Core Values.

This Team Member must role-model and uphold the HearingLife Core Values:

• We create trust.
• We are team players.
• We apply a can-do attitude.
• We create innovative solutions.

Position Overview

The Public Relations Manager is responsible for developing and executing strategic public relations initiatives that strengthen HearingLife's brand reputation, increase awareness of hearing health, and support business growth. This role leads media relations, reputation management, thought leadership, community engagement, and external communications programs that position HearingLife as a trusted leader in hearing healthcare. A strategic thinker with strong executional skills and a collaborative mindset will thrive in this role.

Responsibilities

Public Relations Strategy:

• Develop and execute national and local PR strategies aligned to company objectives.
• Create integrated communications plans supporting brand campaigns, new clinic openings, acquisitions, partnerships, and key business initiatives.
• Identify opportunities to elevate HearingLife's visibility through earned media and industry recognition.

Media Relations:

• Build and maintain relationships with national, regional, local, healthcare, and trade media.
• Develop press releases, media pitches, fact sheets, and media kits.
• Manage media inquiries and coordinate interviews with company spokespeople.
• Track, analyze, and report on media coverage and PR performance.

Community & Corporate Reputation:

• Develop and support public awareness initiatives focused on hearing health, hearing loss education, and the benefits of treatment.
• Partner with Marketing, Clinical, and Local Marketing teams to identify compelling stories that elevate HearingLife's mission and expertise.
• Support community outreach, hearing health awareness initiatives, and partnerships.

Measurement & Reporting:

• Monitor earned media coverage, share of voice, media sentiment, executive visibility, and brand reputation metrics.
• Deliver regular reporting and recommendations to leadership.
• Evaluate program effectiveness and identify opportunities to improve impact and return on investment.

Qualifications: ·

• Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or related field.
• 8-10 years of experience in public relations, media relations, corporate communications, or marketing communications.
• Experience managing local and national media relations programs.
• Exceptional writing, editing, and storytelling skills.
• Experience supporting thought leadership and executive visibility initiatives.
• Crisis communications and reputation management experience preferred.
• Healthcare, retail, consumer services, or multi-location business experience preferred.

Qualifications

Must have skills: ·

• Proven ability to build relationships with media, industry organizations, and community partners.
• Strong copywriting, editing, and message development skills.
• Ability to manage multiple communications initiatives in a fast-paced environment.
• Data-driven mindset and ability to make go forward recommendations based on results
• Exceptional organizational, follow-up and time-management skills ·
• Ability to manage multiple, concurrent projects across teams ·
• Strong MS Office and project management software ·
• Excellent project management and leadership acumen ·
• Above average written, verbal and presentation skills

Nice to have·

• Working knowledge of content optimization ·
• Experience with AI marketing tools ·
• Experience with Google Looker ·
• A process-improvement and positive mindset

Target Salary: 90-98k pluse bonus

Work Location:  Hybrid schedule in Somerset, NJ

We are an Equal Opportunity / Affirmative Action employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sexual orientation, sex, national origin, disability, or protected veteran status.

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