Healthcare Market Manager

Job Description:

The Healthcare Market Manager acts as the internal expert on market trends, dynamics, and customer needs for both the stationary and in-transit life science and medical service environmental monitoring businesses. This role is pivotal in defining where to play by translating market insights into actionable strategies, investment priorities, and long-term growth opportunities aligned with business objectives. The Healthcare Market Manager is responsible for market segmentation, analyzing market size and growth rates, and developing strategies to drive solution development across the entire life science value chain including R&D, manufacturing, distribution, and medical services. They also lead market research, maintain the Copeland market model, and assess competitive, industry, and regulatory trends to inform cross-functional teams.

AS A HEALTHCARE MARKET MANAGER, YOU WILL:

• Collaborate to develop and deliver the Copeland Healthcare Business Strategy Plan, including market sizing, key trends analysis, and competitor insights

• Create market roadmaps to guide product and solution development

• Identify M&A opportunities in both stationary and in-transit environmental monitoring markets and develop strategic roadmaps

• Conduct value assessments to support value propositions

• Gather and analyze Voice of Customer insights to understand market challenges, customer needs, and regulatory impacts

• Monitor competitive strategies and end-user requirements to influence specifications and market strategies

• Define market segmentation, targeting, and prioritization to guide resource allocation and strategic focus

• Translate market insights into clear growth initiatives and align cross-functionally (Product, Portfolio Marketing, Commercial teams) to drive execution

• Embed market intelligence into planning cadences (e.g., AOP, strategy reviews) to ensure decisions are data-driven and aligned

• Create go-to-market strategies, including product positioning, target audiences, and messaging

• Develop sales and marketing enablement tools and resources to support product or solution introductions

• Maintain highly collaborative relationships with solution/sales engineering.  

• Represent the organization as a subject matter expert, attend tradeshows, and participate in industry organizations (e.g. IATA)

• Reports to Director of Product Management

• Travel as needed (up to 50%)

REQUIRED EDUCATION, EXPERIENCE, & SKILLS:

• Bachelor’s degree in business administration, marketing, economics, or related field.

• Minimum five years of experience in market research, strategy development, or a related field.

• Life Science and Healthcare industry experience or exposure that lends to deeper market understanding

• Proven leadership and communication skills with success in aligning cross-functional teams to execute market strategies.

• Advanced proficiency with data analysis tools, market modeling platforms, and visualization tools for market sizing, segmentation, and performance tracking.

• Strong analytical and problem-solving skills rooted in data-driven decision-making and strategic planning.

• A relentless pursuit of excellence and a strong desire to build agile systems that support commercial and operational excellence.

• Deep commitment to ownership, continuous learning, and taking proactive steps to improve business outcomes.

• Global market perspective including the ability to assess regional differences in demand, channels, and regulation across North America, Europe, and Asia.

• Strong soft skills to communicate effectively with sales, product, and engineering teams.  Must be able to bridge gaps, manage expectations, and navigate a large, complex, matrixed organization.

PREFERRED EDUCATION, EXPERIENCE, & SKILLS:

• MBA helpful but not required.

• Working knowledge of pharma cold chain regulatory requirements including GxP, USP, WHO, FDA, and GAMP/computer system validation expectations for monitoring systems

• Experience bringing connected hardware & IoT-enabled solutions to market, with the ability to translate device, connectivity, and cloud software capabilities into customer value and business models (hardware plus recurring SaaS revenue)

• Understanding of temperature-controlled logistics practices and metrics including excursion management, stability budgets, mean kinetic temperature, and time out of refrigeration.

• Supply Chain and distribution experience or exposure that lends to market understanding.

• Advanced knowledge of market segmentation, competitive analysis, and growth strategy development.

• Experience in identifying M&A opportunities and developing strategic roadmaps.

• Deep understanding of market dynamics, customer needs, and regulatory impacts on business strategy.

• Familiarity with Voice of Customer (VoC) methodologies and tools.

Remote Work Arrangement: 

This role is fully remote. As a remote colleague, you may be required to travel to a Copeland site regularly to collaborate with your team or customers as needed. Copeland is committed to fostering a productive and connected culture, so you will have the opportunity to work with your team and leader to understand your team's operating principles to collaborate effectively.  

Our compensation philosophy is simple: we pay a competitive base salary, within the local market in which we operate, and reward performance during our annual merit review process. The pay range for this role is $140,000-$170,000 annually which includes bonus incentives, commensurate with the skills, talent, capabilities, and experience each candidate brings to a role.

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