About Abby Care: Powering the future of care at home for all of America.

Abby Care is building the leading AI-native platform for family-led care. America is facing a growing care crisis. Millions more people need care at home than ever. Over 50 million family caregivers support loved ones without the tools, training, or recognition they deserve.

We believe families are the largest untapped caregiving workforce in America, and that technology can help them deliver better care while driving stronger outcomes and greater transparency across the healthcare system.

Abby Care combines clinical oversight with an AI-powered platform to train, enable, and support family caregivers in delivering high-quality care at home. Our platform helps health plans and government partners better understand, verify, and improve care in the home. We expand access to care, reduce reliance on higher-cost settings, and help ensure public dollars are spent effectively.

We are proud to partner with leading health plans, providers, and community organizations and are backed by top VCs. We envision a future where family-led care is a core part of the healthcare system. Abby Care is building that future.

Join us in solving one of the most important challenges of our time.

The Opportunity:

Abby Care is scaling fast, expanding into new states and population verticals, and health plan partnerships are the engine of that growth. The Health Plan Strategy team reports directly to our CEO. We own this growth and partnership strategy, plus the execution and infrastructure that make those partnerships succeed. Few teams in a company this size have this much influence over where it goes next.

As Health Plan Partnerships Lead, you’ll report to the Head of Health Plan Strategy and own the work behind every new market and vertical: the research, the business case, the launch decision, and the pilot design. You’ll build the relationships with health plan leadership, launch the partnership, and own whether it works. Each new state and vertical adds scope, and you’ll build the team to take it on.

You’ll thrive here if you understand how health plans operate: their economics, what drives their priorities, how they evaluate and select partners, and how state Medicaid rules shape what they can do. You pair that knowledge with rigorous analysis, building the market models and business cases that justify a decision, and with strong relationship skills, earning the trust of health plan executives over time. This is a high-ownership role on a team that holds a high bar for its work, and we push each other’s thinking. If you want your decisions to directly influence the results of a fast-growing company, and a role that grows as fast as it does, we’d love to hear from you.

This position is a full-time role ideally based 4 days a week in our San Francisco office, but we are open to fully remote for the right candidate.

What you’ll work on:

Market Strategy

Build the business case for new states. Size the opportunity, map the competitive and health plan landscape, and define a state-specific entry strategy.
Own state market research. Understand the Medicaid (including waiver) programs in each state, how health plans participate in those programs and their priorities, and what the implications are for Abby Care’s business model. Ensure every program design is compliant and aligned with state incentive models.
Evaluate new verticals. Identify adjacent populations (e.g., Duals, PACE members) where our care model can extend, and build the initial business case and program parameters for those verticals.

Health Plan Partnerships

Set the growth roadmap for each state. Decide which health plans to approach next, our value proposition for each, and which leaders to engage.
Shape our value proposition. Define what Abby Care offers each health plan and why it matters to them, grounded in their priorities and economics.
Support negotiation and plan evaluation. Work with leadership on contract negotiations, and take part in each health plan’s evaluation of Abby Care.
Join strategic health plan meetings. Turn what you hear into adjustments to our programs and market-entry plans.
Structure pilots. Define the scope, success criteria, and path from pilot to scale for each new partner.

Program Design & Performance

Turn partner needs into go-live readiness. For each health plan partnership we stand up, serve as the customer’s voice: understand what they need from us, and then translate it into clear requirements for Abby Care’s product and engineering teams.
Model program economics. Build the financial model for each partnership, showing the impact on Abby Care’s financials, the volume and reimbursement targets we need to hit for it to work, and the value delivered to the health plan, including their ROI.
Set the success metrics. Define the clinical and operational targets each partnership will be measured against.
Own partnership performance. Our model combines clinical support with family caregiver enablement, and you’ll make sure its results are clearly visible in the data. For live partnerships, find what’s driving outcomes and where we’re falling short, and work cross-functionally to fix it.

Team Building & Leadership

Build the function. As scope grows, hire and lead a team across research, modeling, pilot design, and partnership performance.
Raise health plan fluency across the company. Help clinical, ops, and product teams understand how health plans work and what they need from us.
Create repeatable playbooks. Standardize how we research markets, build economic models, and package recommendations for executive and health plan audiences.

What You'll Have

5+ years of professional experience, with a strong preference for experience at a top-tier management consulting firm
Deep understanding of the healthcare landscape, with a focus on how payors operate, payor economics, and state Medicaid program and regulatory frameworks, and experience researching relevant regulations, state-by-state rules, and compliance requirements
Experience or excitement about designing programs from scratch, including understanding regulatory/stakeholder needs, defining value proposition, establishing clinical and financial metrics, and evaluating what's necessary for a pilot vs. full scale; ability to combine quantitative and qualitative perspectives and own resulting contract frameworks and business cases
Highly structured thinker who excels at crisp documentation, operational frameworks, and handoff packages for execution teams; able to work across multiple active partnerships simultaneously
Experience managing or mentoring team members, or clear readiness to build and lead a team as scope expands

Benefits:

Competitive compensation packages that reflect the value you bring. We reward our team for the impact of their work.
Comprehensive health coverage that works for you. Choose from high-quality medical dental and vision options, including a $0 deductible PPO and a company-funded HSA, alongside employer-paid life and disability insurance.
Generous paid time off. We provide policies that allow you to recharge along with 10 paid company holidays.
Financial savings benefits to support your future. We support your financial well-being with HSA contributions, optional FSA and commuter benefits, and full coverage of all 401(k) account fees (employer match not currently offered).
Paid parental leave to support your growing family. We provide up to 10 weeks of paid parental leave based on tenure, so you can focus on bonding and adjusting to life as your family grows.

Our Values

Families First
Redefining healthcare starts with how we treat the parents and children we serve. We go above and beyond for every family, building strong, lasting relationships. We continually ask ourselves, “Would we want this for our own families?”
Urgency with Precision
Millions of families are waiting for care, and they cannot wait, therefore this is not your typical 9 to 5 job. We match their urgency with our own, delivering exceptional care without compromise. Here, speed and excellence go hand in hand.
Relentlessly Resourceful
As an ambitious startup, we adapt quickly and make the most of limited time and resources. We solve challenges with creativity to deliver results without unnecessary complexity.
Purpose with Positivity
We take our mission seriously while never losing sight of the people behind the work. Respect, kindness, memes, and coffee make us stronger as a team and better for the families we serve.
Driven to Redefine What’s Possible
We are here to make healthcare better, which means asking hard questions, challenging outdated systems, and finding smarter, more compassionate ways to deliver care.

Equal Opportunity Employer

Abby Care is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, national origin, religion, sex, gender identity, sexual orientation, age, disability, veteran status, or any other legally protected basis. If you have a disability and require reasonable accommodation during any portion of the application or hiring process, contact [email protected].

Abby Care considers qualified applicants with arrest or conviction records for employment and conducts background checks consistent with applicable law, including the California, Los Angeles County, San Francisco, Philadelphia, and New York City Fair Chance laws. We are an E-Verify participating company.

Automated Decision Tools

Abby Care may use automated decision tools to help match and rank candidate work experience, education and skills found in online profiles, resumes and job applications against job requirements. We believe that these tools help ensure objective, data-based decisions during the hiring process, however, all Abby Care hiring decisions involve final human review and input. If you have questions or would like to request an alternative process, contact [email protected].

About the company

Abby Care provides a platform that trains and certifies family members to become paid caregivers for their relatives with disabilities who are on Medicaid. Through a mobile app and virtual training, families can manage eligibility, complete certifications at no cost, and receive weekly payments as W-2 employees. This approach differs from traditional agencies by turning family members into a new supply of clinical caregivers, supported by digital documentation tools and registered nurse supervision. The company's goal is to solve the caregiver shortage and improve health outcomes by making it easier for families to provide and be compensated for professional-grade home care.

Company Size

201-500

Company Stage

Series C

Total Funding

$117M

Headquarters

San Francisco, California

Founded

2021

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Simplify's Take

What believers are saying

Abby Care raised $35 million in August 2025 and total funding reached $45 million.
Public materials show active operations in eight states by July 2026.
Seven states already run similar programs, and eight more are piloting or implementing.

What critics are saying

Medicaid reimbursement changes in 2026 can break unit economics overnight.
Fraud scrutiny is rising after 2026 DOJ and Arizona Medicaid takedown headlines.
A regulatory misstep in any state can halt expansion and compress growth.

What makes Abby Care unique

Turns Medicaid family caregiving into W-2 jobs with state certification support.
Operates an end-to-end care platform: training, documentation, payments, and clinical supervision.
Expanded into multi-state Medicaid programs, including Pennsylvania ODP provider status in 2026.

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Benefits

Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
401(k) Retirement Plan
Unlimited Paid Time Off
Paid Holidays
Parental Leave
Home Office Stipend

Growth & Insights and Company News

Headcount

6 month growth

14%

1 year growth

14%

2 year growth

25%

DevCuration

Oct 15th, 2026

Abby Care raises $82M Series C for family-led home care.

Abby Care raises $82M Series C for family-led home care. Families calling Abby Care began asking to speak to Abby. According to the company's origin story, founder and CEO Havi Nguyen had been answering the calls herself, helping families find their way through care questions until the business acquired a name that sounded like a person they trusted. That relationship now sits inside an $82M financing announcement. The San Francisco company raised a Series C reported on October 15, 2026, led by Transformation Capital, with CVS Health Ventures, Frist Cressey Ventures and Pivotal joining returning investors Khosla Ventures, Thrive Capital and Sequoia Capital. Abby Care trains, employs and supports family caregivers, combining clinical oversight with software that makes care at home more visible to the institutions paying for it. The company's expansion brings a particular question into healthcare's technology conversation: how can a family member become part of a professional care team while preserving the knowledge and continuity that made the family relationship useful? Abby Care is spending its next chapter building the clinical, employment and information systems around that person, with plans to reach more families and deepen its work with health plans. What Abby Care's $82M Series C supports. In its fundraising update, Abby Care identifies broader family access, health-plan relationships, its AI platform and clinical infrastructure as priorities. The statement describes an expansion of the care model as well as continued technology development. It supplies no allocation of proceeds or timetable for entering individual markets. The investor group brings healthcare specialists into a business already backed by general technology investors. Transformation Capital's company profile lists Abby Care as an active partnership established in 2026 and identifies Havi Nguyen as founder and CEO. Nguyen describes the importance of an investor that understands clinical quality and relationships with regulators, health plans and health systems. Those relationships shape how a provider can grow, rather than simply how quickly its software can ship. The new financing also follows a documented earlier capital base. Forbes reported in July that Abby Care had raised $45M at that point. The latest announcement establishes the new round; a current consolidated funding total and valuation were not confirmed in the reviewed primary materials. Keeping the two periods separate matters when readers assess the scale of the present transaction. How family care becomes an operating business. Abby Care's platform description covers a journey that includes onboarding, training, certification, charting and coordinating nurse visits. Family caregivers use the software to follow progress toward care goals, while clinicians manage care plans. The business combines an employment and care-delivery relationship with a technology product, putting continuing support behind the initial enrollment. That combination changes what the customer is buying. For the family, getting trained and paid can make an existing responsibility more sustainable. For a health plan, a supported caregiver can become a more consistent source of information about a member whose care takes place outside a clinic. The same visit needs to work for a person delivering care and a professional reviewing the record later. Abby Care's health-plan offering emphasizes real-time documentation, analytics and transparent reporting. The commercial implication is that the company must make household activity understandable to a payer without burying the household in administrative work. A record that is easy to create but difficult to review leaves work unfinished elsewhere in the system; the product has to serve both ends of that exchange. Eligibility and care arrangements also depend on the relevant program. Abby Care's Colorado authorization guide describes assessment, documentation and approval steps. Expanding the model therefore brings local operating requirements along with the next family, giving clinical teams and enrollment staff a continuing role as the software reaches more homes. Reading the evidence behind the care model. Abby Care's current website lists service in Colorado, Pennsylvania, Indiana, Florida, Massachusetts, Georgia, New Jersey and Tennessee. That eight-state footprint gives the company an operating base across different programs, while leaving substantial work inside each market. A place on the service map tells a family where to inquire; the appropriate assessment and approval still determine an individual care arrangement. The company also publishes measures of delivery and patient experience. Its homepage reports 96% of scheduled hours fulfilled, 91% electronic visit verification compliance and 46% fewer year-one hospitalizations. These are Abby Care's reported results, with a methodology note describing home-health patients and comparisons between the 60 days before care began and subsequent 60-day periods, based on caregiver- and clinician-reported data. That measurement describes an observational record rather than a randomized estimate of the company's effect. For an operator evaluating the business, the useful questions concern how consistently the service arrives, how reviewable the documentation is and how outcomes hold across different patient groups. The published figures give that discussion a starting point while preserving a need for clearer comparisons as the service expands. The workforce inside the household. Nguyen's account of her childhood describes helping her family navigate Medicaid in Texas and later participating in her grandparents' care. Abby Care first launched in Colorado, building around people whose care responsibilities were already present. The company's origin gives its staffing model a personal logic: familiarity with a patient can become an asset around which training and clinical support are organized. That is also why the financing carries obligations beyond product development. More enrolled families mean more people who need useful instruction, reliable clinical contact and a workable employment relationship. Each expansion asks the organization to preserve the attention that once came from Nguyen answering a phone, even when she can no longer be the person on the other end. For health plans and care providers, Abby Care's next phase will unfold in those everyday relationships. A family member learns the plan, a nurse helps adapt the support and a reviewer needs to understand what happened in the home. The $82M gives Abby Care more resources to build that chain around households whose care continues between appointments, and whose need for a dependable answer continues after the call ends. DevCuration Data Healthcare funding, last 30 days. DevCuration's funding database tracked 7 Healthcare rounds totaling $344.6M in disclosed capital over the past 30 days. Recent deals DevCuration covered:

Fortune

Oct 15th, 2026

Startup Abby Care raises $82 million to turn family members into paid caregivers | Fortune

Transformation Capital and CVS Health Ventures join the novel bet on filling the caretaking gap.

The Hustle

Aug 17th, 2026

Getting paid to care for your family.

Getting paid to care for your family. Subscribe for your daily dose of unconventional business news Published: August 17, 2026 An estimated 63m Americans are caregivers - to a spouse, child, aging parent, or other loved one - and most do the work for free. Most also probably wouldn't expect to be paid to look after their loved ones, but maybe they should be. You could call it a labor of love, but time is money, and when you're busy spending most of it looking after someone else, it can be hard to make ends meet. According to AARP: * A quarter of caregivers take on debt due to caregiving. * Half report negative financial impact due to caregiving. * One in five can't afford basic needs like food. And as America ages, demand for caregiving is only growing. Entrepreneur Havi Nguyen thinks that family caregivers don't just deserve to be compensated for their work, but that doing so could also provide a solution to the home-care market's supply problem, per Forbes. How? The 26-year-old founded Abby Care, a 5-year-old startup that provides formal training to family members of patients who require long-term care (e.g., people with autism or the elderly) so that they can become state-certified professional caregivers and be paid for their services through Medicaid. * After training - which might involve in-person lessons on techniques like CPR and the Heimlich maneuver, or online courses on food hygiene and first aid - caregivers work with Abby Care nurses to create personalized care plans. * Using the company's app, they can manage medical documentation, track hours, and access AI-powered clinical support. * Hourly wages ranging from $15 to $27, depending on the type of certification. The company currently operates in just eight states, but the ultimate goal is to build out a home-care marketplace - or, essentially, Uber for caregiving. The program has its challenges... For one, its reliance on Medicaid makes it vulnerable to policy changes and budget cuts that could disrupt its business model. Scammers have also exploited Medicaid-funded home care programs by inflating or fabricating hours of care that were never provided. Even so, Abby Care has received $45m in backing from VC firms like Sequoia Capital and Khosla Ventures, thanks in part to its use of AI, which one investor says allows it to "operate at a new level." Forbes is even betting on the company, currently valued at ~$225m, to hit unicorn status.

Forbes

Jul 28th, 2026

Forbes Daily: Nvidia and OpenAI's potential $500 billion data center.

Forbes Daily: Nvidia and OpenAI's potential $500 billion data center. Today's Forbes Daily covers the Next Billion-Dollar Startups, how tariffs weighed on small businesses, Elon Musk's fortune briefly falls below $700 billion and more. Forbes Staff. Jul 28, 2026, 07:41am EDT 0:00 / 6:17 Tens of millions of Americans are caregivers for their adult loved ones - and 26-year-old Havi Nguyen wants to help them get paid. Her startup Abby Care helps train family members or friends to become licensed caregivers, so they can earn an income for the aid they were providing anyway. It's a huge market to tap into - caregivers in the U.S. worked almost 50 billion hours, mostly unpaid, in 2024. Abby Care is one of the firms on Forbes' latest list of the Next Billion-Dollar Startups, which highlights companies likely to become unicorns. This is a published version of the Forbes Daily newsletter, you can sign-up to get Forbes Daily in your inbox here. First up. * Nvidia and OpenAI have discussed spending approximately $500 billion on a 10-gigawatt data center in southern Ohio, which would be the world's largest project of its kind in terms of power capacity. * Prosecutors in Taiwan detained an Nvidia employee for allegedly smuggling Nvidia-powered AI servers into China in violation of U.S. export controls, with reports indicating that investigators searched the company's Taipei office. Business + finance. Even before the Trump administration's latest levies on more than 80 countries, the ongoing uncertainty of U.S. trade policy has weighed on small businesses, new research shows. Crux Analytics found a 67% spike in small business bankruptcies in the first quarter, more Google searches for "emergency loan" and "cash flow," and an increase in Small Business Administration lending during the 2025 fiscal year - which the Crux analysts attributed to the "whiplash" from ever-changing tariff policies. MORE: In an interview with Forbes, Small Business Administration chief Kelly Loeffler brushed aside concerns about the impact of the tariffs and higher fuel costs, and argued small businesses are doing better today than they were under the Biden administration. Loeffler also said she supports raising the government's $5 million cap on small business loans. Wealth + entrepreneurship. Elon Musk fell further from trillionaire status, as his fortune briefly sank below $700 billion for the first time since December, before recovering to $716 billion. SpaceX shares continued their plunge, despite the firm's successful test launch of its Starship rocket on Friday. LVMH CEO Bernard Arnault posted on social media for the first time on Monday, responding to an exposé published by French newspaper Le Monde about the billionaire and tensions among his potential heirs as a succession fight reportedly heats up. Arnault accused the newspaper - which is largely owned by the partner of Arnault's daughter - of portraying other wealthy families in a more favorable light. Money + politics. A federal judge has deferred a decision on the New York Times' motion to dismiss Donald Trump's $15 billion defamation lawsuit, ordering the president to file an amended complaint within the next month. Trump celebrated the decision on social media, posting that the newspaper "failed again" to get the case thrown out. Daily cover story. Leonard Tannenbaum's newest venture was supposed to be a sure thing. In 2020, after selling his previous company, Fifth Street, under a cloud of investor litigation and an SEC settlement, the veteran financier recast himself as a pioneering lender to underbanked cannabis firms with AFC Gamma, later renamed Advanced Flower Capital. Five years later, his weed financing venture has gone up in smoke. But despite losses and a legal battle, Tannenbaum is doing just fine. Between dividends and management fees, he and his investment management company have earned more than $80 million since AFC's inception. In 2024, AFC spun out its non-cannabis real estate loans into a separate investment vehicle, and now it appears Tannenbaum is pivoting away from marijuana. (He refused multiple requests to be interviewed for this story.) Tannenbaum operates in the murky world of business development companies, which are publicly traded private-credit funds that lend to small and midsize companies. Like REITs, they are required to distribute 90% of their income to shareholders as dividends. Their stocks are sought after by yield-hungry retail investors. Those who have tracked Tannenbaum over his career are accustomed to the ugly financial dramas that seem to follow him. WHY IT MATTERS One thing is clear: The 54-year-old dealmaker is a master at enriching himself while his shareholders lose out. Forbes estimates that since 2008, Tannenbaum and entities he controls have earned more than $670 million in fees, dividends and IPO proceeds from his five public businesses, and he has accumulated a net worth in excess of $800 million. His companies, meanwhile, have shed roughly $1.2 billion in market value. Facts + comments. As schools crack down on student cellphone usage, a new survey finds that teenagers are using delivery apps to order meals during school hours - and a majority were using the apps to order unhealthy food: Nearly 1 in 4: The share of adolescents using delivery apps during school hours 58.8%: Among students who used the apps, this portion said they ordered fast food like pizza or burgers A 'wake-up call': Lead author Mika Matsuzaki said of the study's findings Strategy + success. It's not always easy to spot a toxic candidate during a job interview - but there are clues to watch out for. Ask about a mistake they've made and pay attention to their answer to see whether they deflect blame. And watch for whether they diminish coworkers or a boss when discussing accomplishments. Video. Quiz. The CEO of a restaurant chain that has faced consumer backlash in the last year will step down next month. Which chain is it? A. Taco Bell B. Cracker Barrel C. Red Lobster D. Chili's Thanks for reading! This edition of Forbes Daily was edited by Sarah Whitmire and Chris Dobstaff. ByDanielle Chemtob Danielle Chemtob is a New York-based staff writer at Forbes authoring the Forbes Daily newsletter, Forbes' flagship newsletter that catches readers up on the news of the day and other key topics. She's broken down major issues for the Daily's audience like artificial intelligence and the economy. Chemtob has won three North Carolina Press Association awards, including a first place Henry Lee Weathers Freedom of Information Award for her reporting on a protocol for police in Charlotte, N.C. to reduce interactions with local media. Before Forbes, she was an investigative reporter at Axios Charlotte and a business reporter at the Charlotte Observer. She graduated from UNC-Chapel Hill with degrees in Media and Journalism and Political Science. Follow Chemtob and subscribe to the Forbes Daily for continued news and analysis delivered to your inbox each morning. ByForbes Daily Our best stories, exclusive reporting and Forbes perspectives on the day's top news, plus the inside scoop on the world's most important entrepreneurs. Sign up here.

Axios

Aug 22nd, 2025

Abby Care raises $35M for caregivers

Abby Care, a startup, has raised $35M to certify child caregivers, providing a solution for those balancing work and caregiving. A mother used the service to become a licensed caregiver for her son recovering from burns. The article also mentions unrelated news about U.S. visa scrutiny, California's redistricting laws, and a pause on new visas for truck drivers, highlighting broader political and economic issues.

Abby Care

Health Plan Partnerships Lead

About the job