Full-timeLos Angeles, CA, USANo salary listedHybrid
About the Job
Requirements
Six to eight years of travel and hospitality public relations experience at a public relations agency.
A track record of successfully opening hospitality venues, including hotels and restaurants, and generating consistent ongoing media coverage.
Familiarity with the luxury market and clientele.
Ability to work efficiently and effectively in a fast-paced environment.
Experience conceiving integrated communications campaigns beyond traditional media.
Ability to articulate ideas succinctly and deliver public speaking engagements and presentations.
High-level media contacts across broadcast, print, and online media.
Experience leading a team.
Excellent written and verbal communication skills.
Problem-resolution skills, including creative and unconventional thinking.
Responsibilities
Proactively build and implement client strategies.
Evaluate client business objectives and craft strategies that reflect those objectives.
Lead client programs and campaigns from planning through execution within specified budgets, including new hotel launches.
Conceive and manage events.
Collaborate with different agency divisions and offices to provide clients access to the agency's network-wide expertise.
Manage client benchmarks and deliver strong media coverage through leadership and guidance.
Produce high-quality internal and external communications content.
Manage and motivate team members to ensure smooth day-to-day operations and PR results while supporting their professional growth.
Seek out and propose new business ideas, create proposals, and pitch them.
Strategize, execute, and manage global media relations campaigns across lifestyle, travel, fashion, and business media.
Collaborate with division heads and project teams to integrate cultural programming into project strategy and schedules and execute press and social media campaigns, special events, retail collaborations, and other deliverables.
Together Group is a curated group of creative consultancies, immersive technology, marketing, and production studios, spanning technology, creative, design, communications, production, and digital. We blend creativity, culture, and cutting-edge technology to craft the future of luxury and lifestyle, partnering with global luxury clients across Europe, North America, the Middle East, and Asia
About the Agency: PURPLE is a global lifestyle communications agency with offices in Los Angeles, Miami, New York, London, Hong Kong & Singapore. For over two decades, we've led culturally connected, results-driven brand communications . We bring together diverse, cross-generational networks to connect people and brands, build strategy, and drive commercial success across Communications, Events, Social Media, Partnerships, and VIP & Talent.
Role Overview: PURPLE has a unique opportunity for a senior level publicist to join our global PR agency’s LA office leading luxury travel/hospitality accounts.
As a senior lead for the travel/hospitality team, this individual must have a proven track record of developing and executing strategic, integrated media/event/influencer campaigns and successfully managing and mentoring junior team members. The ideal candidate will have agency experience with luxury hotels, hotel openings and food & beverage outlets. Strong media contacts and relationships with top-tier consumer press and trade press are a must.
The Account Director will work closely with Senior Members of the Lifestyle team based in LA. You will be the lead on accounts and projects, serving as a trusted strategist and expert voice for clients. This individual will serve as a mentor, manager, and lead example for all account teams on client management, results, staff development and strategic guidance. The candidate will also be heavily involved in new business.
Proactively builds and implements strategy for clients
Evaluate and understand client business objectives and crafts strategies that reflects those business objectives.
Lead client programs and campaigns from planning to execution within the specified budget including new hotel launches
Event conception and management
Pull and collaborate with different divisions across the agency and office to ensure the client is getting access to the agency's network-wide expertise
Manage client benchmarks and deliver strong media coverage through leadership and guidance
Consistently produce high quality internal and external communications content
Manage and motivate other members of the team to ensure day to day operations run smoothly and PR results are delivered, while supporting them in their growth to the next level.
Proactively seek out and propose new business ideas, creating proposals and pitching
Strategize, execute, and manage global media relations campaigns across lifestyle, travel, fashion and business media.
Collaborate with division heads and project teams as necessary to seamlessly integrate cultural programming into project strategy and schedule and ensure successful execution of press and social media campaigns, special events, retail collaborations, and/or other deliverables.
6-8 years of travel/hospitality public relations experience at a PR agency
A track record of success opening new hospitality venues (hotels/restaurants) and generating consistent ongoing media coverage
Familiarity with the luxury market and clientele
Ability to be very nimble and work efficiently and effectively in a fast-paced environment
Integrated communications campaign conception beyond traditional media
Articulates ideas succinctly and is comfortable with public speaking and presentations
Superior high-level media contacts across broadcast, print and online media
A “proactive” attitude and team mentality and experience leading a team
· Excellent written and verbal communication skills
· Exceptional problem-resolution skills, including the ability to think creatively and outside the box