PayU provides online payment services for individuals and businesses, acting as a payment gateway that lets merchants accept multiple methods—cards, bank transfers, e-wallets, and cash options—through a single integration. It works by localizing its payment options for each country and using machine learning to detect and block fraudulent transactions, helping merchants reach customers and reduce risk. PayU differentiates itself with deep regional coverage and local payment partnerships (like UPI in India, OXXO in Mexico, and Boleto in Brazil) to match local preferences and regulations. Its goal is to help merchants of all sizes accept payments easily and securely in developing markets, improving conversion and enabling cross-border commerce.
Company Size
1,001-5,000
Company Stage
Acquired
Total Funding
$2M
Headquarters
Amsterdam, Netherlands
Founded
2002
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