Creative Director - Storytelling

Summary

Marketing Communications (Marcom) is the creatively-led global team that oversees Apple’s consumer facing marketing. We ensure the flawless development and execution of world-class communications across all medias and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products. We drive the strategy and creative work that provide both new and existing customers with simple, engaging and inspiring marketing experiences. The Creative Director, Storytelling for Marcom Japan leads the development of original concepts and copy for Japan marketing initiatives while guiding the localization of U.S. creative for the region. The role oversees a team of writers and editors, shaping ideas and maintaining a consistent Apple brand voice across all work. Through clear creative direction and close collaboration with design and cross-functional partners, the Creative Director drives world-class campaigns across owned retail spaces, non-owned environments, and digital platforms including Apple.com and LINE.

Minimum Qualifications

15+ years of relevant experience including at least 5+ years as creative leader with a consistent track record of leading multi-disciplinary teams. Demonstrated ability to provide creative direction and copy guidance for marketing, communication, or advertising campaigns. Provide a creative portfolio of work samples. Complete a short writing exercise to demonstrate the ability to write clear, natural Japanese copy.

Preferred Qualifications

Highly conceptual and strategic thinker with strong instincts for big ideas, grounded in insight and developed into compelling narratives across campaigns and channels. Exceptional writing and editorial judgment, with a belief that great work comes through thoughtful editing, refinement, and craft. Deep appreciation for language and storytelling, with an understanding of the complexities of adapting copy for West Coast U.S. audiences to resonate authentically in Japanese markets. Ability to provide clear creative direction and constructive feedback, while collaborating closely with designers, strategists, business leads, and the wider team to bring ideas to life. Deep respect for diverse creative perspectives, with a proven ability to mentor and develop talent while fostering an inclusive team environment. Skilled at balancing conceptual campaign thinking with the craft required to execute and localize work effectively at scale. Comfortable navigating complex organisations and creative processes within large, fast-moving operations. Ability to communicate effectively in English in professional contexts, including leading and participating in discussions, presenting ideas clearly, and producing well-written communication.

Description

This role is a senior position responsible for two core streams of work: originating bold creative for Japan and ensuring global creative translates powerfully within the market. First, the Creative Director will lead the development of original concepts and copy for Japan marketing initiatives. Working with a team of writers and in close partnership with design, they will guide world-class creative across owned retail spaces, non-owned environments, and digital platforms including Apple.com and Line. The role sets the creative standard for the region; shaping ideas from concept through execution while ensuring work is strategically grounded, culturally resonant, and on brand. Second, the Creative Director will lead a team translating and editing of U.S. creative work for the Japanese market. This includes leading an internal creative team, a network of freelance writers, and agency partners to ensure global campaigns and product launches land with clarity, craft, and cultural relevance in the region. Across both areas, the role champions strong ideas, exceptional writing, and the development of creative talent.