Data Analyst

Zeno Group is the fiercely independent and global, integrated communications agency, born from PR. We bring together the boldest and brightest talent to help clients across industries and sectors unleash the power of strategic communications. Guided by our "Fearless Pursuit of the Unexpected," we push the boundaries to achieve real business value and societal impact for clients. Winner of the industry’s most coveted awards including the 2024 PRWeek U.S. Outstanding Large Agency of the Year, 2023 PRWeek Purpose Agency of the Year, 2022 PRWeek Global Agency of the Year, 2022 PRovoke Best Large Agency to Work For in North America and a three-time winner of PRWeek’s Best Places to Work. Zeno has also been previously recognized by the Cannes Lions International Festival of Creativity. Zeno is a DJE Holdings Company.

Job Description:

About the Job

We are looking for a problem solver, someone who has passion for modern marketing. The Data Analyst will support Zeno's Data and Intelligence capabilities by working across media monitoring, social listening, digital analytics and campaign measurement.

You will be responsible for working as part of a team of analysts working on various client projects serving both internal stakeholders and external clients across Asia. You will help advance the impact of analytics across Zeno Group as a strategic partner to our clients and they will contribute to a culture of increased data literacy and data-driven decision making.

The person in this role will be actively managing multiple projects / programs across several clients and will be comfortable speaking both ‘business’ and ‘data’ with our internal teams, external vendors and our clients to conduct discovery conversations. The ideal candidate will combine strong analytical thinking with attention to detail, a willingness to learn new technologies and the ability to identify opportunities to improve processes through automation and innovation.

Responsibilities

• Ensure accuracy, consistency and integrity of datasets through structured data validation, quality checks and troubleshooting.

• Support data extraction, cleaning, transformation and consolidation across multiple sources, identifying opportunities to automate and streamline workflows.

• Develop and maintain interactive dashboards and reporting solutions that enable stakeholders to monitor performance.

• Analyze quantitative and qualitative data to identify trends, uncover insights and translate findings into actionable recommendations for clients.
• Explore and apply AI-powered tools to improve research, measurement and reporting efficiency.
• Work side-by-side with junior team members to lead monthly reporting (earned media and digital) and campaign measurement activities for a variety of existing clients.
• Consistently take on and assist in new business data analysis projects to support growth.

About You

• Preferably 1 to 2+ years of experience in analytics, reporting or measurement projects required
• Hands-on experience with media monitoring, social listening or digital analytics tools such as TalkWalker, MuckRack, Meltwater, Newswhip, Brandwatch, Helixa, Traackr, BuzzSumo, Quid, Similar Web, Google Analytics required.
• Advanced Excel expertise required – confidence in vlookups, pivot tables, IF statements, creative formula creation and troubleshooting is a must.
• Familiarity with SQL, Python or other data processing and automation tools is an advantage.
• Strong understanding of PR and marketing initiatives and the various metrics that are associated with them.
• Must be able to manage multiple projects independently and prioritize tasks.
• Working knowledge of data mining concepts: predictive analytics, mapping, collecting data from multiple data systems a plus.
• Demonstrate strong understanding of English language as mandatory requirement.
• Fluency in APAC languages will be highly valued.
• Excellent presentation and communication skills.

About our Culture, Benefits and Perks

Healthy, happy employees make Zeno better, so we have programs that support physical, mental and financial wellness. Our culture and benefits are designed to promote flexibility, celebrate diversity and support work/life balance. Employees are encouraged to bring their authentic self to Zeno. 

Awards and client wins aside, it’s our culture that really sets us apart from other agencies. We are fiercely protective and supportive of our people, who are our greatest assets. We invest heavily in training and career development, and we also work hard to ensure that work does not take over your life. We set clear boundaries and have many benefits in place to support your wellbeing. Some of these include: 

• Flexible working arrangements.
• Green Field Fridays.
• Corporate medical benefits.
• Employee Assistance Program.
• Full access to Be Kind to Your Mind program and Headspace

About our Values

At Zeno, six core values underpin everything we do:

• Fearless: We push ourselves and each other into the unexpected.

• Collaborative: We work together to get somewhere better.

• Entrepreneurial: We pave the way for our people to make big things happen.

• Inclusive: We are a place where everyone can be seen and valued as their true authentic selves.

• Kind: We communicate openly and directly, always acting with empathy.

• Ambitious: We aim high, determined to advance our individual and shared goals.

#LI-SA1 #LI-Hybrid

Level 03