Field Marketing Manager

About Anthropic

We're looking for our founding APAC Field Marketing Leader, someone strategy-strong who can autonomously own a regional function end to end — set the strategy, build the operating system, carry the number, and represent marketing credibly to regional sales leadership and to global marketing leadership at the same time. Not a program manager who executes a plan set elsewhere.

The essential tension to screen for: this person needs the seniority and judgment to lead an org, and the willingness to be a team of one for a while. Regional expansion is planned but the timing isn't fixed, which means for some meaningful period they are writing the doc, running the roundtable, and negotiating with the agency themselves. Scrappy, low-ego, and hands-on — but senior enough to see the whole picture without the support systems a mature regional marketing org would provide.

Regional judgment matters more here than in most field marketing roles. One person cannot serve five sub-regions equally, so the job is fundamentally about sequencing: which markets get real first-party investment, which get partner-led coverage, and which wait. They need to make those calls, defend them to sales leaders in each market, and revisit them as signal comes in.

Partner fluency is not a nice-to-have in this region — it's the primary distribution mechanism. Someone who has only run first-party programs will find the leverage model unfamiliar.

What a successful candidate looks like: a leader who landed in a new region with nothing, picked the right two markets to prove out, used partner and agency capacity to punch well above their headcount, and can point to the pipeline, the operating system, and the team plan they left behind.

Ideal Profiles

• The first-in-region builder who then scaled it. Was the founding field or regional marketing hire for APAC at an enterprise software company and grew it into a team. Brings direct experience with both halves of this job. Pressure-test whether they built a durable function or just ran events, and whether they're still willing to be hands-on at the start.
• The partner-led regional leader. Led co-marketing and demand programs through cloud providers, resellers, and distributors across APAC markets. Strongest on leverage and ecosystem motion. Pressure-test whether they can also build direct enterprise ABM and own a pipeline number independent of partners.
• The multi-market APAC field marketing leader. Owned field marketing across several APAC sub-regions at a scaled tech company. Brings market fluency, local vendor and event relationships, and cultural range. Pressure-test appetite for building infrastructure from scratch rather than operating within an existing system, and for the period before they have a team.

Key responsibilities

• Build and lead the APAC field marketing function, establishing scalable frameworks and processes from scratch in the region
• Drive field marketing initiatives across enterprise while building scaled programs for startups, adapting strategy for diverse international markets and buying behaviors
• Create and run field marketing programs including executive roundtables, customer events, industry conferences, partner programs, and ABM activations
• Partner closely with APAC sales leadership to align programs to territory and account-specific pipeline and revenue goals
• Establish measurement frameworks including lead scoring, attribution models, and ROI reporting to demonstrate marketing's impact on revenue
• Evaluate and select premium third-party events that align with business goals, and build high-impact activation strategies around them
• Collaborate with Global Field Marketing and other central marketing teams so APAC programs align with company-wide strategy while meeting local market needs
• Coordinate with APAC Solutions Marketing and Product Marketing for consistent messaging and positioning across regional programs
• Manage regional resources including relationships with key partners, vendors, and industry organizations across APAC
• Build and manage the regional field marketing budget with strong financial discipline and ROI focus
• Define the regional team plan and hire and lead the function as expansion headcount lands
• Drive continuous improvement through post-program analysis, stakeholder feedback, and data-driven optimization

Minimum qualifications

• 14+ years B2B enterprise marketing with blended expertise in field marketing, ABM, and demand generation in APAC markets
• Deep understanding of enterprise sales cycles and buying processes; software company experience is required
• Track record building and scaling field marketing and demand generation programs from the ground up
• Strong analytical skills and a data-driven approach to program optimization and attribution
• Demonstrated contribution to significant revenue goals through integrated marketing initiatives
• International marketing experience and understanding of regional market dynamics across Asia Pacific
• Proven self-starter who has run sophisticated programs with small teams in fast-paced startup environments
• Strong project management across complex, multi-country programs simultaneously
• Exceptional budgeting and financial management with experience managing substantial field marketing budgets
• Cultural awareness and ability to adapt strategy for diverse APAC markets
• Excellent cross-functional collaboration, particularly with sales teams and executive stakeholders
• Comfort with ambiguity and a bias for thoughtful action
• Existing right to work in Singapore is required for this role.

Strong candidates may also have

• Experience marketing AI/ML or complex technical products to enterprise customers
• Experience building and leading demand generation teams in APAC
• Knowledge of account-based marketing strategies and execution
• Background at high-growth technology companies such as Okta, Splunk, Snowflake, or Workday
• Previous experience as a first field marketing hire in a new region
• Fluency in multiple Asia Pacific languages
• Understanding of regulatory and compliance requirements for marketing activities
• Experience evaluating and activating at premium third-party events strategically, including hospitality management at high-end venues and cultural