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Coupang

Sells goods online with its own overnight delivery

New Business Growth Marketing Specialist - Rocket Pay

Growth MarketingConfirmed live in the last 24 hours
Full-timeSeoul, South KoreaNo salary listedIn-person

About the Job

Requirements

  • Hold a bachelor's degree or higher and have at least 7 years of practical experience in app marketing, growth, customer relationship management, or performance marketing.
  • Have the ability to make data-driven decisions and analyze user funnels.
  • Have experience collaborating and executing with internal and external stakeholders.
  • Have an execution-oriented problem-solving ability and be able to move quickly and design experiments.

Responsibilities

  • Plan and execute growth strategies focused on app user acquisition, activation, and conversion to optimize the user funnel.
  • Operate and optimize app growth channels, including performance advertising and app store optimization.
  • Operate customer-segment-based retention campaigns using customer relationship management, push notifications, and in-app messaging.
  • Analyze user funnels and cohorts using data and derive insights.
  • Plan and operate benefits, rewards, and points policies to strengthen customer retention, and design viral and referral loops.
  • Execute and manage benefit-based promotions in collaboration with external partners and internal partnership teams.
  • Design A/B tests and analyze their results.
  • Plan and execute campaigns for new services and launches, and continuously improve them based on customer insights.

Desired Qualifications

  • Experience related to payment businesses at a fintech, simple-payment, or platform company.
  • Basic financial knowledge, data analysis skills with SQL, Python, Google Analytics, or Tableau, and customer data analysis experience.
  • Experience using customer relationship management automation tools such as Amplitude, BigQuery, or Braze.
  • Experience participating in the operation of retention campaigns, rewards or benefits, or loyalty programs.
  • Experience designing A/B tests and using growth frameworks.

About the Company

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Coupang

Sells goods online with its own overnight delivery

Coupang runs one of South Korea's largest online stores, selling groceries, electronics, household goods and fashion to consumers and small businesses. Rather than relying on outside carriers, it delivers most orders through its own warehouses and drivers, and its Rocket Delivery service brings millions of items to doorsteps overnight or the same day. Shoppers order through the Coupang app or website, and the company earns money from its own retail sales, commissions and fulfillment fees from outside sellers, and a paid membership. Coupang was founded in Seoul in 2010 and is headquartered in Seattle, with most of its operations and staff in South Korea.

Company size
10,001+
Company stage
IPO
Headquarters
Seattle, WA
Founded
2010

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