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eBay to lay off 9pct of workforce in push to simplify operations, internal memo shows. October 21, 2026 @ 5:52am EBay will lay off about nine per cent of its workforce as the online marketplace looks to simplify operations and shift resources to its fastest-growing areas, CEO Jamie Iannone told staff in a memo that was reviewed by Reuters. A spokesperson for eBay confirmed the layoffs to Reuters on Wednesday. The move will eliminate around 1,100 jobs, based on the 12,300 employees eBay had at the end of last year. The company also let go about six per cent of its workforce, or 800 employees, in February as part of efforts to streamline operations. EBay has set itself apart from rivals by pushing into authenticated luxury goods, collectibles and refurbished products, which draw enthusiasts willing to pay more for valuable items. That has helped its shares rise nearly 40 per cent this year, outperforming the benchmark S&P 500's around 12 per cent gain. "Our strategy is working," Iannone said in the memo, adding that "continuing to capture the significant opportunity ahead requires us to make thoughtful choices about where we focus and invest." He said affected staff would be informed in the coming days. Shares of eBay were down 1.8 per cent in premarket trading. The company has this year also benefited from its US$1.4 billion deal for fashion resale platform Depop, which expanded its reach among younger consumers and strengthened its position in the growing re-commerce market. That helped eBay forecast third-quarter revenue above Wall Street estimates when it last posted results, in August. The company is slated to report latest earnings next week. Those efforts have also caught the eye of GameStop CEO Ryan Cohen, who made an unsolicited US$56 billion bid for the much larger eBay in May. EBay had rejected the offer, saying that it was "neither credible nor attractive."

eBay stock is trending after hours: here's why. Stock score locked: want to see it? Benzinga Rankings give you vital metrics on any stock - anytime. eBay Inc. (NASDAQ:EBAY) shares are trending on Friday. Shares of the California-based e-commerce platform inched 0.24% higher to $123.20 in after-hours trading on Thursday. In the regular session, the stock closed at $122.91, up 5.16%, according to Benzinga Pro data. Attention on the stock comes as Wall Street is divided over eBay ahead of its third-quarter earnings report. Morgan Stanley names eBay Top Pick on Live commerce. Morgan Stanley (NYSE:MS) analyst Nathan Feather recently raised his price target to $132 from $127, kept an Overweight rating and named eBay his Top Pick, according to The Fly, as cited by TradingView. Feather said U.S. live commerce has grown more than fivefold to $27 billion over two years. He estimated eBay Live accounted for at least 40% of fiscal 2026 gross merchandise volume (GMV) growth. GMV is the total value of paid transactions on a marketplace, including shipping fees and taxes, before returns. Earlier this week, Wells Fargo analyst Ken Gawrelski cut his price target to $91 from $92 and kept an Underweight rating. Secondhand shopping shifts from occasional to routine. The stock move also followed eBay's release of "eight surprising things" from its 2026 Recommerce Report, published last week. According to eBay, the report, based on a survey of more than 10,000 secondhand shoppers and 1,700 eBay sellers, points to rising consumer demand for secondhand goods. The survey found that 47% of consumers buy pre-owned goods at least monthly, up from 35% in 2025. The habit is stronger among younger buyers. Among 18- to 29-year-olds, 46% shop secondhand weekly or biweekly, compared with 28% across all age groups, according to eBay. Cost pressures also play a role. Seventy percent of respondents said buying secondhand is important to managing household expenses, rising to 76% among Gen Z. Trading metrics, technical analysis. eBay has a market capitalization of $54.69 billion, a 52-week high of $124.59 and a 52-week low of $78.03. The Relative Strength Index (RSI) of EBAY stands at 78.43. The stock has gained roughly 35% over the past 12 months. Disclaimer: This content was partially produced with the help of AI tools and was reviewed and published by Benzinga editors.

eBay's management has shifted its message from trade policy worries to growth products. On the fiscal Q2 2026 call on August 5, 2026, it highlighted eBay Live, where gross merchandise volume grew roughly eightfold, and said eBay had completed its acquisition of Depop the week before. In April 2025, management stressed tariff uncertainty for sellers and buyers. It still called trade policy increasingly complex on April 29, 2026. Revenue grew 14.8% in the April to June 2026 quarter, up from 6.1% a year earlier. Operating margin rose to 21.6% from 17.5%. The stock trades at 4.3 times trailing sales, against 3.1 for the S&P 500. Revenue growth peaked at 19.5% in the January to March quarter. eBay is expected to report its next results around October 27, 2026.