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Fielmann

Sells eyewear and hearing care through stores

Werkstudent Performance Marketing Intern

Performance & Paid MarketingConfirmed live in the last 24 hours
InternshipHamburg, GermanyNo salary listed

About the Job

Requirements

  • Currently enrolled in a Bachelor's or Master's program, ideally in Business Administration, Marketing, E-Commerce, Media, Business Informatics, Data/Analytics, or a comparable program.
  • Expected to remain enrolled for at least 12 months and interested in a longer-term collaboration.
  • Strong numerical understanding and interest in analyzing performance using KPIs.
  • Able to work confidently with Excel and PowerPoint, or willing to develop those skills quickly.
  • Interested in AI and automation tools and in making recurring workflows more efficient.
  • Structured, careful, and reliable when handling figures, costs, and campaign data.
  • Analytical, curious, and interested in understanding performance changes.
  • Able to work independently, ask questions proactively, and learn different channels, markets, and tools.
  • Very good German and English skills.

Responsibilities

  • Support the Performance Marketing team across Search, Paid Social, Display, and Affiliate Marketing by preparing reports, analyses, and data checks, and by structuring relevant KPIs.
  • Assist with campaign preparation, implementation, optimization, and follow-up, and coordinate with internal teams and the performance marketing agency on creative alignment, briefs, and campaign extensions.
  • Support quality assurance and campaign checks, including search terms and negative keywords, affiliate quality management, and reviews of campaign and performance data.
  • Handle recurring operational and administrative tasks, including cost allocations, invoice review and preparation, recurring reconciliations, and maintaining relevant data and overviews.
  • Conduct research and competitor analyses, document information, and maintain standards and playbooks to make team knowledge and best practices scalable.
  • Gradually take on smaller work packages and analyses based on prior knowledge, and gain exposure to performance marketing channels, markets, and the use of AI and automation.

Desired Qualifications

  • Initial practical experience through internships, working-student roles, or personal projects in online/performance marketing, E-Commerce, or analytics is an advantage but not required.
  • First experience with Google Ads, Meta Ads, Google Analytics, affiliate networks, or comparable tools is a plus.

About the Company

Fielmann

Sells eyewear and hearing care through stores

Fielmann sells prescription glasses, sunglasses, contact lenses and hearing aids through stores and online shops, alongside primary eye-care services. Its network spans Europe and the United States under the Fielmann name and brands including Shopko Optical, SVS Vision and Optika Claus. The group designs and manufactures optical products, fits prescription lenses for customers and combines hearing-aid services with optical retail. Customers pay for products and care through direct sales, and in-house production helps remove intermediaries. Fielmann began when Guenther Fielmann opened his first optical store in Cuxhaven in 1972; the family-controlled listed group is headquartered in Hamburg, Germany.

Company size
10,001+
Company stage
Not listed
Total funding
Not listed
Headquarters
Hamburg, Germany
Founded
1972

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