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Power Digital

Data-driven marketing agency delivering ROI-focused campaigns

Consumer Services Marketing Account Director

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeRemote in Argentina

About the Job

Requirements

  • At least 6 years of experience in lead generation or consumer services marketing, agency-side or in-house.
  • Understanding of lead-funnel economics, including cost per lead, lead-to-opportunity rate, cost per acquisition, and lifetime value by lead source.
  • Experience working with clients that have a sales team and aligning marketing strategy with what the sales team can close.
  • Comfort with paid-search-heavy media mixes and local campaign structures.
  • Familiarity with local search engine optimization, Google My Business, and review strategy.
  • Understanding of the difference between lead volume and lead quality, with experience shifting a client's focus from volume to quality.
  • A track record of retaining and growing accounts.
  • Advanced proficiency in spoken and written English.

Responsibilities

  • Employ artificial intelligence technologies to enhance and optimize business processes.
  • Use and leverage the Power Digital Nova ecosystem for the department.
  • Run quarterly Power Circuit reviews to diagnose growth constraints across business, audience, product, messaging, channels, and measurement, with particular focus on lead quality, funnel conversion, and market-level dynamics.
  • Work directly with client sales or operations teams to understand what makes a good lead and incorporate that definition into targeting and creative strategy.
  • Own senior client relationships and conduct quarterly business reviews focused on cost per acquisition rather than cost per click.
  • Coordinate paid search, paid social, search engine optimization, local, and creative teams around a single account strategy.
  • Advise on geographic expansion and local market prioritization, developing a framework for clients seeking to scale markets.
  • Manage client retention and expansion, lead renewals, and grow monthly recurring revenue.
  • Build relationships with multiple layers of client contacts to reduce account risk if a primary contact leaves.
  • Ensure daily use of proprietary technology, including Iris and Nova; maintain a 100% Pulse client-performance and sentiment tool cadence; and ensure Power Circuit compliance across managed accounts.
  • Coach analysts and specialists, providing direct and specific feedback.

About the Company

Power Digital

Data-driven marketing agency delivering ROI-focused campaigns

Power Digital is a data-driven marketing agency focused on delivering customized, ROI-focused online marketing solutions. It builds campaigns across key channels such as SEO, PPC, social media, and PR, using specialized experts to tailor strategies to each client’s analytics goals and audience. The company operates like an extension of a client’s marketing team, prioritizing transparency, weekly communication, and measurable results. Its goal is to connect brands with the right customers and continuously improve ROI through collaborative, channel-specific execution.

Company size
1,001-5,000
Company stage
Not listed
Total funding
Not listed
Headquarters
San Diego, CA
Founded
2012

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