Magic

On-demand virtual assistant services for businesses

Paid Search Manager

Performance & Paid MarketingConfirmed live in the last 24 hours

Full-timeRemote in PolandNo salary listedRemote

About the Job

Requirements

4–6+ years of dedicated, hands-on experience managing large-scale paid search accounts in Google Ads and Bing Ads.
A proven track record of directly managing paid search budgets of $150K+ per month ($1.5M+ annually) with strict performance goals.
Practical expertise with target return on ad spend (tROAS) bidding, portfolio bid strategies, dynamic value-based bidding, and Smart Bidding mechanics.
Extensive experience running and optimizing non-branded search, Performance Max, and Demand Gen or Discovery campaigns.
Expert capability in Google Analytics 4, Excel or Google Sheets including pivot tables and data manipulation, and attribution modeling.
Strong understanding of Google Tag Manager, conversion pixels, server-side tracking, and enhanced conversions.
Ability to collaborate on visual and video creative specifications for Demand Gen and asset-led formats.
Google Ads and Microsoft Advertising certifications.
Available to work full-time during Eastern Time business hours and collaborate with a US-based team.
Able to work effectively in a remote environment and manage time and priorities independently.

Responsibilities

Own and scale Google Ads and Microsoft Ads programs, including strategy, execution, optimization, and continuous growth.
Manage the account structure across Branded, Non-Branded, Performance Max, and Demand Generation campaigns, using advanced target return on ad spend bidding to maximize revenue and return on ad spend.
Build, optimize, and manage Google Ads and Microsoft Ads accounts targeting high-volume revenue growth.
Manage and fine-tune automated bidding strategies, specifically target return on ad spend and Maximize Conversion Value, while allocating spend across high-intent search, Performance Max, and Demand Gen channels.
Structure and refine Branded and Non-Branded search campaigns to improve relevance, quality scores, and efficiency.
Optimize Performance Max campaigns using asset groups, audience signals, negative keyword lists, and placement exclusions.
Scale Demand Generation campaigns across YouTube, Discover, and Gmail using visual and video assets.
Design and execute structured A/B tests for ad copy, landing pages, creative assets, audience targeting, and bidding targets.
Collaborate with data and analytics teams to ensure accurate conversion value modeling, offline conversion tracking, first-party data integration, and attribution accuracy.
Work with Creative, Copywriting, and Landing Page teams to provide high-performing assets for Demand Gen and Performance Max campaigns.
Deliver weekly and monthly performance reports to senior leadership covering spend, revenue, return on ad spend, cost per acquisition, conversion value, and actionable insights.

Desired Qualifications

Experience with third-party search engine marketing management tools such as SA360, Marin, and Kenshoo/Skai, or bid management scripts.
Background in B2B, e-commerce, or lead generation; the intended industry is unspecified.

Why this role exists

We are seeking an experienced, analytical, and data-driven Paid Search Manager to own and scale our Google Ads and Microsoft (Bing) Ads programs. Managing a combined monthly budget of $225K–$250K+, you will be directly responsible for the strategy, execution, optimization, and continuous growth of our paid search efforts.

You will oversee a multi-faceted account structure—including Branded, Non-Branded, Performance Max (PMax), and Demand Generation campaigns—leveraging advanced tROAS bidding strategies to maximize revenue and return on ad spend.

End-to-End Account Ownership: Strategy, buildout, optimization, and daily management of Google Ads and Microsoft Ads accounts targeting high-volume revenue growth.
Bidding Strategy & Budget Allocation: Manage and fine-tune automated bidding strategies (specifically tROAS and Maximize Conversion Value), continuously balancing spend between high-intent search, PMax, and Demand Gen channels.
Campaign Execution & Optimization:
- Structure and refine Branded and Non-Branded search campaigns for high relevance, strong quality scores, and efficiency.
- Optimize Performance Max (PMax) campaigns using strategic asset groups, audience signals, negative keyword lists, and placement exclusions.
- Scale Demand Generation campaigns to capture upper/mid-funnel demand through engaging visual and video assets across YouTube, Discover, and Gmail.
Testing & Experimentation: Design and execute structured A/B tests for ad copy, landing pages, creative assets, audience targeting, and bidding targets.
Data & Attribution Integrity: Collaborate with data/analytics teams to ensure accurate conversion value modeling, offline conversion tracking (OCT), first-party data integration, and attribution accuracy.
Cross-Functional Alignment: Work closely with Creative, Copywriting, and Landing Page teams to supply high-performing assets for Demand Gen and PMax campaigns.
Reporting & Insights: Deliver weekly and monthly performance reports highlighting key metrics (Spend, Revenue, ROAS, CPA, Conversion Value) and actionable insights to senior leadership.

Experience: 4–6+ years of dedicated, hands-on experience managing large-scale Paid Search (Google Ads & Bing Ads) accounts.
Budget Scale: Proven track record of directly managing paid search budgets of $150K+ per month ($1.5M+ annually) with strict performance goals.
Smart Bidding Mastery: Deep, practical expertise with target ROAS (tROAS) bidding, portfolio bid strategies, dynamic value-based bidding, and Smart Bidding mechanics.
Campaign Diversity: Extensive experience running and optimizing non-branded search, PMax, and Demand Gen (or Discovery) campaigns.
Analytical Skills: Expert-level capability in Google Analytics 4 (GA4), Excel/Google Sheets (pivot tables, data manipulation), and attribution modeling.
Technical Proficiency: Strong understanding of Google Tag Manager (GTM), conversion pixels, server-side tracking, and enhanced conversions.
Creative Eye: Ability to collaborate on visual and video creative specs tailored for Demand Gen and asset-led formats.
Google Ads and Microsoft Advertising certifications.
Experience with third-party SEM management tools (e.g., SA360, Marin, Kenshoo/Skai) or bid management scripts.
Background in [B2B / E-commerce / Lead Gen - specify your industry].

Your superpowers are…

Exceptional analytical and problem-solving skills.
Strong data interpretation abilities with a passion for turning insights into action.
Outstanding attention to detail and campaign accuracy.
Strategic thinking with the ability to balance short-term performance and long-term growth.
Expertise in performance marketing optimization and experimentation.
Strong forecasting, budget management, and resource allocation skills.
Ability to identify opportunities and risks before they impact performance.
Excellent communication and stakeholder management skills.
Highly organized with strong project and priority management capabilities.
Demonstrates ownership, accountability, and a results-driven mindset.

You should apply if...

Passionate about performance marketing and driving measurable business outcomes.
Enjoy analyzing data and uncovering insights that lead to growth opportunities.
Naturally curious and continuously test, learn, and optimize.
Thrive in a fast-paced environment and adapt quickly to changing priorities.
Comfortable managing large budgets and making data-driven decisions.
Possess grit and persistence when solving complex performance challenges.
Take initiative and proactively identify opportunities for improvement.
Highly collaborative and enjoy partnering with creative, analytics, and cross-functional teams.
Open to feedback and continuously seek ways to improve.
Available to work full-time during Eastern Time (ET) business hours and collaborate effectively with a US-based team.
Thrive in a remote work environment and can effectively manage time and priorities independently.

About the Company

Magic

On-demand virtual assistant services for businesses

Magic delivers on-demand virtual assistant services tailored to businesses. It operates on a subscription model where clients pay for the hours worked by virtual assistants, with 24/7 support and custom solutions designed to streamline operations and boost productivity. The service works by clients subscribing to a plan, assigning tasks to VAs who handle the workload within agreed hours, and incurring additional charges for specialized tasks or services. A referral program rewards clients with cash or service credits for successful introductions. Compared to competitors, Magic emphasizes continuous availability, customized task handling for different business needs, and a straightforward hourly-based pricing structure that scales from startups to large enterprises. The overarching goal is to help clients run operations more smoothly and efficiently while building long-term relationships through ongoing subscriptions and referrals.

Company size: 1,001-5,000
Company stage: Series A
Total funding: $39.1M
Headquarters: San Francisco, CA
Founded: 2015

Recently Posted Jobs

Explore more opportunities at Magic

See more jobs