Senior Product Manager

About the Role

Seed is seeking a Senior Product Manager (Member Product), reporting to the VP, Digital Product + Ecommerce, to own the end-to-end post-purchase member experience—from the moment a member converts through ongoing retention, cross-sell, and deepening engagement. As Seed expands into retail, Amazon, and new marketplaces, the member experience becomes the connective tissue across channels; this role defines what that experience should become and proves it in the market through rapid experimentation.

What You’ll Do (Essential Functions)

• Own the end-to-end post-purchase member experience strategy, defining what Seed’s member journey should look and feel like, how it evolves, and what to build to make it real.
• Translate Seed’s science, brand, and retention goals into a clear product vision that earns sustained member engagement.
• Design and run short-cycle experiments that test strategic hypotheses about member behavior and generate real signal.
• Define the membership value architecture, grounded in what members want and what moves retention.
• Own the content delivery strategy that makes science education a retention driver, moving toward dynamic, personalized surfacing.
• Partner with Product Design to set the creative and strategic direction for member-facing experiences, including the member homepage and subscription management.
• Collaborate with Growth Product on the funnel-to-member handoff and cross-sell positioning within the member journey.
• Contribute to multi-category expansion by understanding how multi-product subscription behaviors develop and where the experience must evolve.
• Inform how Seed’s owned digital experience evolves alongside emerging agentic commerce channels.
• Define how Seed’s owned member experience works alongside retail, Amazon, and marketplace channels, giving customers who first find Seed elsewhere a reason to become direct members and keeping the experience consistent wherever members buy.
• Produce a data-grounded product roadmap informed by audience segmentation and multi-product cohort data.
• Present member experience strategy and experiment results to leadership.
• And other ad-hoc responsibilities and projects from time to time based on business needs.

What Success Looks Like

• Within 6 months: a clear, defensible member experience strategy, and at least two experiments launched and generating real signal.
• Within 12 months: measurable improvement in member retention and multi-product adoption, driven by experience depth rather than discounting.
• Within 12 months: a recommendation on membership tier architecture backed by in-market data.
• Within 12 months: a content delivery system that has moved beyond static logic toward dynamic, personalized surfacing.

Who You Are (Required)

• 7+ years of product management experience, with significant depth in post-purchase, member, subscriber, or retention-focused product work.
• Experience defining experience strategy from ambiguity—articulating what a product should become and building conviction around that vision.
• A track record of leading cross-functional teams (design, engineering, brand, marketing) by setting strategic direction, not only managing delivery.
• Product experience in DTC ecommerce, including subscription or membership businesses at meaningful scale, and an understanding of retention as an experience problem.
• Analytical fluency, including cohort analysis, LTV modeling, and experiment design.
• Experience with experimentation-driven product development: rapid prototyping, hypothesis-driven testing, and short-cycle iteration.
• Experience writing product strategy documents, PRDs, and experiment briefs, and proficiency with product analytics tools.
• Clear, structured communication that makes complex strategy understandable to senior stakeholders and cross-functional partners.

Nice to Have (Preferred)

• Experience in health and wellness or premium consumer brands.
• Familiarity with ecommerce and subscription platforms and modern commerce infrastructure.
• Experience with content-as-product or personalization systems.
• Experience with voice-of-customer measurement such as NPS or CSAT.
• Familiarity with agentic commerce and emerging channels in subscription experiences.
• Experience at an omnichannel brand balancing DTC with retail or marketplace channels.

How You’ll Work

• Collaborate effectively across teams and disciplines.
• Communicate clearly with relevant stakeholders.
• Navigate changing priorities while maintaining accountability for outcomes.
• Demonstrate Seed’s values through how you work, make decisions, and collaborate.
• Make decisions with incomplete information, and reframe, escalate, or stop stalled work rather than letting it drift.
• Key partners: Product Design; Engineering; Brand; Lifecycle Marketing; Growth Product; Member Experience; Data Analytics; Product Marketing.
• Use AI thoughtfully and responsibly to improve productivity and effectiveness in this role.

Work & Physical Requirements

• This role is primarily performed in a remote, computer-based work environment.
• Ability to perform computer-based work for extended periods, including using a computer, keyboard, and other standard office equipment.
• Ability to participate in virtual meetings and communicate effectively using video conferencing, messaging, email, and other digital collaboration tools.
• Ability to maintain the focus and availability necessary to perform the essential functions of the role during scheduled working hours.
• Ability to perform the essential functions of the position with or without reasonable accommodation.

Compensation:

The annual pay range for this full-time position is $180k - $195k + equity + benefits across all US locations (this position is 100% remote-US). Our pay ranges are guided by discipline, level and experience required. Within the range, individual pay may vary based on additional factors, including: your specific location, desired skills/ technical competency, relevant experience and advanced education/ training.