GoTyme PH

Digital bank offering free transfers, rewards

Marketing Lead

Growth MarketingConfirmed live in the last 24 hours

Full-timeQuezon City, Metro Manila, PhilippinesNo salary listed

About the Job

Requirements

At least three years of marketing experience, preferably in a B2B2C, fintech, or lending environment.
Demonstrated end-to-end campaign execution track record, owning campaigns from brief through launch to post-launch review.
Strong project management and organizational skills; ability to manage multiple concurrent campaigns and timelines independently.
Proven cross-functional coordination experience, particularly with Product, go-to-market, or technical delivery teams.
Comfort interpreting campaign performance data and translating results into clear recommendations. Familiarity with analytics and business intelligence tools such as BigQuery, Mixpanel, Looker Studio, or Google Analytics is an advantage.
Working familiarity with marketing automation or customer relationship management platforms as a collaborator, including the ability to brief and quality-check against platform capability without owning the build.
Strong attention to detail and quality-assurance discipline on customer-facing materials.
Clear written communication and documentation habits, including familiarity with tools such as Confluence and Asana.

Responsibilities

Run assigned campaigns and initiatives from brief through launch and continuous improvements.
Write complete campaign briefs covering objective, audience, offer, messaging, channel, timing, and success measures.
Manage campaign timelines and dependencies, ensure launches are on schedule, and escalate blockers early.
Quality-check campaign materials across copy, creative, links, and customer-facing content before endorsing them for build.
Endorse completed briefs and assets to Lifecycle Systems for build, quality assurance, and launch; coordinate through go-live.
Own execution for lifecycle campaigns, new product launches, and campaigns originating with go-to-market or Product.
Keep portfolio documentation current, including briefs, decisions, results, and lessons learned.
Run pilots and tests within the owned portfolio using established functional standards.
Act as the lifecycle marketing execution point of contact for Product, go-to-market, and other stakeholder teams on portfolio campaigns.
Translate product, offer, and go-to-market inputs into executable lifecycle campaigns.
Coordinate with Lifecycle Systems on build feasibility, sequencing, and launch readiness.
Surface risks, dependencies, and trade-offs to the Lifecycle Marketing Manager for prioritization decisions.
Monitor campaign performance against the success measures defined in each brief.
Interpret results and recommend optimizations across audience, messaging, offer, timing, or channel.
Consolidate campaign learnings into reusable inputs for the Campaign Optimization Playbook and lifecycle documentation.
Bring recommendations to reviews in addition to reporting results.
Identify opportunities to improve campaign execution processes, briefing quality, and turnaround time.
Stay informed about lifecycle marketing, fintech, and marketing practices relevant to the owned portfolio.

Desired Qualifications

Familiarity with analytics and business intelligence tools such as BigQuery, Mixpanel, Looker Studio, or Google Analytics is an advantage.

Marketing Lead

GoTyme PH (Philippines) · Quezon City, Philippines (Hybrid) · — · Posted 2026-08-06

Workplace: hybrid

Department: Savii

Description

Join SAVii: Transforming Employee Wellness Across Emerging Markets

About SAVii

SAVii is the leading financial wellness platform in the Philippines, dedicated to revolutionizing the employee benefits landscape. Founded in 2017, we provide 360-degree salary-linked wellness services that empower HR leaders to support their teams' financial health.

Important Note for Applicants:

SAVii was recently acquired by GoTyme Bank, the country’s fastest-growing digital bank. While this position is hosted on the GoTyme Bank career page, you are applying specifically for a role within the SAVii organization. This partnership allows us to leverage GoTyme’s banking infrastructure to further our mission of financial inclusion.

Our Culture

At SAVii, we operate under a remote-first philosophy, prioritizing results and employee well-being. We foster a culture of collaboration, respect, and continuous professional growth. Our environment is fast-paced and execution-oriented, designed for individuals who are comfortable challenging the status quo and taking ownership of their contributions.

Campaign Execution

Run assigned campaigns and initiatives from brief through launch and into continuous improvements.
Write clear, complete campaign briefs covering objective, audience, offer, messaging, channel, timing, and success measures.
Manage campaign timelines and dependencies, ensuring launches land on schedule and blockers are escalated early.
Quality-check campaign materials across copy, creative, links, and customer-facing content before endorsing for build.
Endorse completed briefs and assets to Lifecycle Systems for build, QA, and launch; coordinate closely through to go-live.

Portfolio Ownership

Own campaign execution for lifecycle campaigns, new product launches, and campaigns that originate with GTM or Product.
Keep documentation current for the owned portfolio: briefs, decisions, results, and what was learned.
Run pilots and tests inside the owned portfolio using the standards the function already has in place.

Cross-functional Alignment

Act as CLM's execution point of contact for Product, GTM, and other stakeholder teams on campaigns within the owned portfolio.
Translate product, offer, and go-to-market inputs into executable lifecycle campaigns
Coordinate with Lifecycle Systems on build feasibility, sequencing, and launch readiness.
Surface risks, dependencies, and trade-offs to the Lifecycle Marketing Manager for prioritization decisions.

Performance Monitoring & Optimization

Monitor campaign performance against the success measures defined in the brief.
Interpret results and recommend optimizations across audience, messaging, offer, timing, or channel.
Consolidate campaign learnings into reusable inputs for the Campaign Optimization Playbook and for lifecycle documentation.
Bring a point of view: arrive at reviews with recommendations, not just reporting.

Continuous Improvement

Identify opportunities to improve campaign execution processes, briefing quality, and turnaround time.
Stay informed on lifecycle marketing, fintech, and marketing practices relevant to the owned portfolio.

Requirements

At least three years of marketing experience, preferably in a B2B2C, fintech, or lending environment.
Demonstrated end-to-end campaign execution track record, owning campaigns from brief through launch to post-launch review.
Strong project management and organizational skills; able to manage multiple concurrent campaigns and timelines independently.
Proven cross-functional coordination experience, particularly with Product, GTM, or technical delivery teams.
Comfortable interpreting campaign performance data and translating results into clear recommendations. Familiarity with analytics and BI tools (e.g., BigQuery, Mixpanel, Looker Studio, Google Analytics) is an advantage.
Working familiarity with marketing automation or CRM platforms as a collaborator. Able to brief and QA against platform capability without owning the build.
Strong attention to detail and quality-assurance discipline on customer-facing materials.
Clear written communication and documentation habits (e.g., Confluence, Asana).

Why Join SAVii?

Joining SAVii means contributing to a platform that directly improves the lives of thousands of employees. We offer a competitive benefits package, flexible work arrangements, and a professional environment that encourages diversity and innovation.

Commitment to Diversity & Inclusion

SAVii is an Equal Opportunity Employer. We are committed to creating an inclusive environment for all employees and believe that a diverse range of perspectives is essential to our success as a fintech leader.

Application Process

If you are a driven professional looking to make a meaningful impact in the financial wellness space, we invite you to apply.

Apply

Apply at GoTyme PH (Philippines)

About the Company

GoTyme PH

Digital bank offering free transfers, rewards

GoTyme Bank offers online banking in the Philippines with real human support, providing free ATM debit cards from kiosks and a mobile app to manage accounts, transfers, rewards, and deposits. Its services include free transfers to other banks up to three times per week, up to 3x Go Rewards points on partner-store purchases redeemable as cash in the app, and a 4% annual interest rate on savings with deposits insured up to PHP 500,000. The bank differentiates itself by combining digital convenience with personal service, simple cash-out rewards, and a clear savings incentive to build loyalty. Its goal is to make everyday banking easier and more rewarding for Filipinos by blending technology with human service and a trusted, customer-focused platform.

Company size: 501-1,000
Company stage: Growth Equity (Non-Venture Capital)
Total funding: $10.4M
Headquarters: Philippines
Founded: 2021

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