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Applecart

Social-graph analytics for targeted campaigns

Advertising Operations Associate

Performance & Paid MarketingUpdated on Nov 7
Full-timeNew York, NY, USA

About the Job

Requirements

  • At least 2 years of experience trafficking and building awareness and consideration campaigns for programmatic advertising, and at least 1 year of experience trafficking on social platforms.
  • Ability to work cross-functionally with account teams and other internal partners.
  • Experience working with external partners such as demand-side platforms (DSPs) and agencies.
  • Experience working with more than one DSP, Campaign Manager 360 (CM360), Meta Ads Manager, LinkedIn Ads Manager, and Twitter/X Ads.

Responsibilities

  • Traffic campaigns across platforms, including programmatic platforms, Meta, X, and LinkedIn.
  • Set up, monitor, and optimize campaigns targeting custom audiences across programmatic platforms, Meta, X, and LinkedIn.
  • Work with internal teams to ensure client reporting needs are met and troubleshoot when necessary.
  • Test and develop scalable processes, workflows, and best practices for internal and external teams.
  • Recommend optimizations to help client campaigns meet agreed-upon goals.
  • Communicate campaign status and updates to internal teams during campaign launches and while campaigns are running.

Desired Qualifications

  • High-level understanding of custom-list targeting and the nuances of reaching individuals one-to-one through digital advertising.
  • Enthusiasm for developing scalable processes and improving team efficiency.

About the Company

Applecart

Social-graph analytics for targeted campaigns

Applecart uses advanced data science to map billions of social relationships and build detailed social graphs. It helps political campaigns, corporations, and nonprofits identify decision makers and their influential networks, enabling targeted advertising and advocacy campaigns. The product works by analyzing connections to identify key individuals and how they are linked, so clients can reach the right people with the right message. Revenue comes from access to the proprietary social graph technology and analytics, via subscriptions, consulting services, and performance-based pricing. What sets Applecart apart is its focus on the most influential individuals and networks through a proprietary social graph and analytics platform, aiming to deliver higher targeting precision and cost efficiency for campaigns and initiatives. The goal is to maximize impact for clients while minimizing costs by reaching the appropriate decision makers and their networks.

Company size
501-1,000
Company stage
Late Stage VC
Total funding
$114.5M
Headquarters
New York City, New York
Founded
2013

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