Global Influencer - Marketing

The Company

PayPal has been revolutionizing commerce globally for more than 25 years. Creating innovative experiences that make moving money, selling, and shopping simple, personalized, and secure, PayPal empowers consumers and businesses in approximately 200 markets to join and thrive in the global economy. 

We operate a global, two-sided network at scale that connects hundreds of millions of merchants and consumers. We help merchants and consumers connect, transact, and complete payments, whether they are online or in person. PayPal is more than a connection to third-party payment networks. We provide proprietary payment solutions accepted by merchants that enable the completion of payments on our platform on behalf of our customers.

We offer our customers the flexibility to use their accounts to purchase and receive payments for goods and services, as well as the ability to transfer and withdraw funds. We enable consumers to exchange funds more safely with merchants using a variety of funding sources, which may include a bank account, a PayPal or Venmo account balance, PayPal and Venmo branded credit products, a credit card, a debit card, certain cryptocurrencies, or other stored value products such as gift cards, and eligible credit card rewards.  Our PayPal, Venmo, and Xoom products also make it safer and simpler for friends and family to transfer funds to each other. We offer merchants an end-to-end payments solution that provides authorization and settlement capabilities, as well as instant access to funds and payouts. We also help merchants connect with their customers, process exchanges and returns, and manage risk. We enable consumers to engage in cross-border shopping and merchants to extend their global reach while reducing the complexity and friction involved in enabling cross-border trade. 

Our beliefs are the foundation for how we conduct business every day.  We live each day guided by our core values of Inclusion, Innovation, Collaboration, and Wellness. Together, our values ensure that we work together as one global team with our customers at the center of everything we do – and they push us to ensure we take care of ourselves, each other, and our communities.

Job Summary:

We are looking for an experienced influencer and creator marketing leader to oversee the strategy and execution of PayPal’s global influencer and creator programs.

This role will be responsible for defining how one of the most recognized brands in payments partners with creators to build relevance, reach new audiences and bring our products and brand stories to life in authentic, culturally resonant ways. This person will lead PayPal’s global influencer and creator strategy, building the capabilities, partnerships and measurement frameworks needed to scale our impact across priority markets.

Job Description:

Essential Responsibilities:

• Lead complex marketing projects and initiatives to drive business growth
• Resolve complex marketing problems and develop innovative solutions
• Determine methods and procedures for new marketing assignments
• Implement global process improvements to enhance marketing effectiveness
• Collaborate with senior leadership to align marketing strategies with business goals
• Provide thought leadership and expertise in marketing best practices

Minimum Qualifications:

• 8+ years relevant experience and a Bachelor’s degree OR Any equivalent combination of education and experience.

Job Description:

We are looking for an experienced influencer and creator marketing leader to oversee the strategy and execution of PayPal’s global influencer and creator programs.

This role will be responsible for defining how one of the most recognized brands in payments partners with creators to build relevance, reach new audiences and bring our products and brand stories to life in authentic, culturally resonant ways. This person will lead PayPal’s global influencer and creator strategy, building the capabilities, partnerships and measurement frameworks needed to scale our impact across priority markets.

This person will partner with the broader Social team to oversee the book of work end-to-end—from audience and cultural insights, creator strategy and identification through briefing, content development, activation, amplification and measurement. They will work closely with Brand, Integrated Marketing, Communications and regional teams, as well as external agency partners, to ensure creator programs are deeply connected to broader business and marketing priorities.

The ideal candidate is equal parts strategist and practitioner: someone who understands the creator economy, has strong instincts for culture and talent, and knows how to turn creator partnerships into measurable brand and business impact. They are comfortable setting a long-term vision while also getting close to the work and ensuring programs are executed at a high bar.

What you will do:

• Own PayPal’s global influencer and creator strategy, establishing the role creators play within the broader marketing ecosystem and developing scalable approaches that can flex across priority markets, audiences and business objectives.
• Oversee creator programs end-to-end, from strategic development, talent identification and vetting through briefing, contracting, content development, approvals, activation, amplification and measurement.
• Build and manage a diverse creator ecosystem, identifying the right mix of established influencers, emerging creators, cultural voices and long-term brand partners to support PayPal’s priorities.
• Develop always-on and campaign-based creator programs that move beyond one-off partnerships and establish deeper, more consistent relationships with creators and their communities.
• Partner closely with Social, PR and Brand teams to ensure creator programs complement broader brand storytelling and owned social strategies and can extend across channels where appropriate.
• Connect creator strategy to key business and cultural moments, identifying opportunities for PayPal to show up credibly in conversations and communities relevant to our audiences.
• Partner with global and regional teams to translate PayPal’s global creator strategy into locally relevant programs, providing frameworks and guidance while allowing for market-level cultural nuance.
• Lead agency and talent partner relationships, setting clear expectations, managing scopes and deliverables, and ensuring partners consistently deliver high-quality strategic and creative work.
• Establish a rigorous measurement framework for influencer and creator marketing, defining KPIs and using performance, audience and cultural insights to optimize programs and demonstrate impact.
• Stay ahead of the creator landscape, including emerging platforms, talent, formats, trends and evolving best practices, and translate those shifts into actionable opportunities for PayPal.
• Ensure programs meet brand, legal and compliance requirements, partnering with internal teams to navigate disclosures, usage rights, approvals and other requirements associated with creator partnerships.

Qualities of the right candidate for this role:

• Approximately 8+ years of experience in influencer marketing, creator strategy, social media, integrated marketing or related disciplines.
• Deep expertise in the creator economy: understands how creators build communities, how platforms and creator behaviors are evolving, and what makes brand partnerships feel authentic rather than transactional.
• A strong strategist: able to translate business, brand and audience priorities into a clear influencer and creator strategy and articulate the role creators should play within a broader marketing ecosystem.
• Audience-led: uses audience, cultural and performance insights to determine where and how PayPal should show up and which creators can most credibly connect with priority audiences.
• Globally minded: able to develop strategies that scale globally while recognizing the cultural nuances that make creator marketing effective in individual markets.
• Experienced managing agencies and external partners: able to set a high bar for strategy, creative and execution while holding partners accountable for performance.
• A natural collaborator: able to build strong relationships across Social, Brand, Integrated Marketing, Communications, Legal, Compliance and regional teams.
• Comfortable operating in complexity: able to balance global strategy with market needs and manage multiple high-profile initiatives simultaneously.
• A proactive leader: sees opportunities, develops a point of view and moves work forward rather than waiting for direction.

Subsidiary:

PayPal

Travel Percent:

0

-

The base pay for this role will depend on where you work and the relevant experience and expertise you bring. The expected range of pay for this role by location is:

Primary Location | Pay Range:

Chicago, Illinois: ($130,500.00 - $193,600.00 Annually)

Additional Location(s) | Pay Range:

No other locations are assigned to this requisition currently.

Additional compensation for this role may include an annual performance bonus, equity, or other incentive compensation, as applicable.

PayPal does not charge candidates any fees for courses, applications, resume reviews, interviews, background checks, or onboarding. When making an application directly, we will never ask you to share passwords, one-time passcodes (OTP), or verification codes.  Any such request is a red flag and likely part of a scam. All communication regarding your application will come from official PayPal email domains. If you suspect fraudulent activity, please report it immediately.  To learn more about how to identify and avoid recruitment fraud please visit https://careers.pypl.com/contact-us. 

For the majority of employees, PayPal's balanced hybrid work model offers 3 days in the office for effective in-person collaboration and 2 days at your choice of either the PayPal office or your home workspace, ensuring that you equally have the benefits and conveniences of both locations.

Our Benefits:

At PayPal, we’re committed to building an equitable and inclusive global economy. And we can’t do this without our most important asset-you. That’s why we offer comprehensive, choice-based programs, to support all aspects of personal wellbeing—physical, emotional, and financial—delivering meaningful value where it matters most. We strive to create a flexible, balanced work culture with a holistic approach to benefits, including generous paid time off, healthcare coverage for you and your family, and resources to create financial security and support your mental health.

Who We Are:

Click Here to learn more about our culture and community.

Commitment to Diversity and Inclusion 

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state, or local law.  In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities.  If you are unable to submit an application because of incompatible assistive technology or a disability, please contact us at [email protected].

Belonging at PayPal: 

Our employees are central to advancing our mission, and we strive to create an environment where everyone can do their best work with a sense of purpose and belonging. Belonging at PayPal means creating a workplace with a sense of acceptance and security where all employees feel included and valued. We are proud to have a diverse workforce reflective of the merchants, consumers, and communities that we serve, and we continue to take tangible actions to cultivate inclusivity and belonging at PayPal.

Any general requests for consideration of your skills, please Join our Talent Community.

We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates. Please don’t hesitate to apply.