Director Product Marketing GTM - Service Cloud

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Job Category

Marketing & Communications

Job Details

About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

The Experience

Salesforce is the #1 AI CRM, and Agentforce is at the center of how our customers transform service. As Director, Product Marketing (GTM Service Cloud), you will own the go-to-market strategy for our Service business, including Service Cloud, Casey our help agent, and Contact Center.

You will join a team of experienced product marketers, act as the voice of sales, and turn product innovation into a clear, unified Service story that wins in the field.

What You'll Actually Be Doing

• Own the go-to-market strategy for the core Service business and tell one end-to-end Service story across Agentforce, Service Cloud, and Contact Center. Be the go-to-market expert for Service for internal stakeholders, executives, and the field, and bring GTM expertise and inspire a team of product marketers
• Act as the voice of sales, translating business needs across marketing, sales enablement, product, and field teams. Lead cross-functional annual and quarterly GTM planning, partner with product teams on pricing and packaging strategy, and partner with industry and regional product marketing managers to scale programs globally
• Own competitive strategy and enablement for Service, and build the product enablement strategy, including sales plays, pitch decks, and training material. Drive launch strategy and execution for key Service product launches, including major event moments such as Dreamforce
• Work with analyst relations on positioning and briefings, and create and deliver content, webinars, blogs, events, and customer stories. Present to audiences of all sizes, from customer meetings to keynote stages, and track, measure, and report on sales and marketing performance against clear metrics

You're Our Person If...

• 8+ years of experience in product marketing, sales, or go-to-market roles, and experience leading and inspiring a team of marketers
• Strong communication and storytelling skills, and ability to present confidently to executive leaders, cross-functional partners, and customers
• Self-starter who can navigate a complex, fast-moving, multi-geography organization, and strategic thinker with a growth mindset and comfort with numbers. Data and analytics proficiency for setting measurable marketing metrics
• Proven partner to sales, marketing, and enablement teams. Knowledge of or experience marketing to Service buyers across multiple industries, and experience creating value propositions and content strategies for the full buyer funnel

Even Better If...

• Experience with Salesforce products and/or other SaaS and B2B technology platforms
• Experience in Contact Center, customer service, or AI agent products
• Experience using AI tools to analyze and interpret sales data, and create plans based on that data

Unleash Your Potential

When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance andbe your best, and our AI agents accelerate your impact so you cando your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.

Accommodations

If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.

Please note that Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates’ resumes and qualifications throughout the recruiting process. Humans will always make any candidate selection and hiring decisions. Please see our Candidate Privacy Statement for more information about how we use your personal data and your rights, including with regard to use of AI tools and opt out options.

Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.

In the United States, compensation offered will be determined by factors such as location, job level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, and benefits. Salesforce offers a variety of benefits to help you live well including: time off programs, medical, dental, vision, mental health support, paid parental leave, life and disability insurance, 401(k), and an employee stock purchasing program. More details about company benefits can be found at the following link: https://www.salesforcebenefits.com.At Salesforce, we believe in equitable compensation practices that reflect the dynamic nature of labor markets across various regions.

The typical base salary range for this position is $164,000 - $261,500 annually. 

The range represents base salary only, and does not include company bonus, incentive for sales roles, equity or benefits, as applicable.