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PLACE, a real estate and financial services technology company, has acquired Maxwell, an AI-powered mortgage technology provider serving over 400 financial institutions. Maxwell facilitates more than $130 billion in annual transactions and touched nearly 10% of mortgage originations in 2025. The acquisition deepens PLACE's presence in the mortgage and institutional real estate sector. Maxwell's point-of-sale solution, business intelligence, and origination services will complement PLACE's existing platform, which currently serves hundreds of thousands of real estate professionals and touched more than 100,000 transactions in 2025. Maxwell reported 20% five-year compound annual growth despite low housing market volumes. The company will continue operating its platform with no disruption to existing contracts or services. Earlier this year, PLACE acquired the Real Estate Services business of Radian Group, expanding into institutional real estate services.

PLACE acquires Maxwell, pushing deeper into mortgage tech. The growing proptech company is expanding deeper into mortgage lending and financial services PLACE CEO Ben Kinney (right) talks with Jim Dalrymple II at Inman Connect New York 2023 | AJ Canaria and Mercedes Santiago Today, September 24, 2026 Quick read. * Proptech company PLACE has acquired mortgage technology firm Maxwell, which serves over 400 financial institutions and facilitates $130 billion in annual mortgage transactions. * Maxwell will operate independently post-acquisition, retaining CEO John Paasonen and all 100+ employees, with no disruption to existing customer contracts or services. * Maxwell's technology targets small and midsize lenders, including point-of-sale tools, mortgage fulfillment and AI-driven business intelligence analyzing lender data. An AI tool created this summary, which was based on the text of the article and checked by an editor. Proptech firm PLACE has acquired mortgage technology company Maxwell, expanding the real estate technology platform's reach into mortgage lending and financial services, the companies announced Thursday. Maxwell, which provides mortgage technology and services to more than 400 financial institutions, facilitates more than $130 billion in annual transactions, according to the announcement. PLACE said the acquisition will allow it to expand deeper into the mortgage and institutional sides of the real estate industry. Financial terms of the deal were not disclosed. Maxwell co-founder John Paasonen will remain CEO of the company following the acquisition, and all of its more than 100 employees will be retained, a PLACE spokesperson told Inman. Maxwell will also continue operating as an independent company, with PLACE investing in its work serving mortgage lenders, banks and credit unions, the spokesperson said. "Maxwell is fundamentally aligned with the PLACE vision of a simpler, more connected real estate transaction," PLACE CEO and co-founder Ben Kinney said in the announcement. "The mortgage experience is a critical point to build trust with consumers." Founded in 2015, Maxwell has built a suite of products and services aimed largely at small and mid-sized mortgage lenders, banks and credit unions. The company's offerings include point-of-sale technology, business intelligence, mortgage fulfillment and due diligence services, as well as private-label origination. PLACE said Maxwell touched nearly 10 percent of mortgage origination transactions in 2025. The company also said that Maxwell customers will see no disruption to their existing contracts, services or relationships following the acquisition. Maxwell has expanded substantially through both fundraising and acquisitions in recent years. The Denver-based company raised $52.5 million in 2021, funding it said at the time would support hiring across product, engineering, sales and marketing. Maxwell then acquired LenderSelect Mortgage Group in 2023, a deal that expanded its reach among community banks and credit unions and its secondary-market trading business. Later that year, Maxwell acquired Chicago-based digital mortgage platform Revvin, formerly known as MortgageHippo. By 2024, Maxwell was also rolling out artificial intelligence capabilities through its business intelligence platform, which analyzes lender data to identify trends and opportunities. The Maxwell acquisition also follows PLACE's purchase earlier this year of Radian Group's Real Estate Services business, which added due diligence, REO asset management and valuation services to the company's growing institutional real estate business. Paasonen said bringing Maxwell into PLACE would allow the companies to more closely connect the mortgage and real estate sides of a transaction. "By doubling down on deeper connectivity between the real estate transaction and the mortgage transaction, under one platform, PLACE and Maxwell will enable lenders of all sizes to unlock a powerful synergy that makes consumers the center of the homeownership journey, no matter what brokerage or lender they choose," Paasonen said.

PLACE, a real estate and financial services technology unicorn, has appointed Chad Smith as CEO of Envoy Mortgage and President of PLACE's Mortgage and Financial Services division. The move aims to deepen Envoy's integration into PLACE's homeownership ecosystem. Smith brings over 20 years of mortgage leadership experience. Most recently, he served as COO and President at Better.com, where revenue and funded loan volume grew 2.5 times since the first quarter of 2024. He previously held leadership roles at Mission Loans and loanDepot. The integration will connect Envoy's loan officers and operations with PLACE's real estate professionals, offering consumers a more seamless home financing experience. Envoy has invested in technology and processes over the past three years, driving productivity and market share growth.