Proven experience operating in a senior position within the fashion industry.
Proven commercial experience working in a fast-paced environment.
A proven track record of creating a positive business impact through implementation of a public relations strategy.
Strong established fashion press contacts.
Strong presentation and writing skills.
Strong experience in event management, including local and international Fashion Weeks.
Ability to identify communication opportunities across multiple media platforms.
Strong Microsoft Word, PowerPoint, and Excel skills.
Working knowledge of traditional industry platforms, including Launchmetrics and DMR.
Responsibilities
Increase awareness for assigned brands and promote clients through activities, campaigns, special projects, shows, presentations, and events to media.
Develop and maintain relationships with key journalists and media in assigned markets, acting as an ambassador for Purple.
Provide counsel to clients, including handling difficult conversations in clients' best interests.
Lead client calls and in-person meetings.
Translate client business objectives into cohesive communication strategies.
Lead core account teams and coordinate specialist resources across agency offices to provide clients with network-wide expertise.
Lead client programs and campaigns from planning through execution, within timelines and budgets.
Distinguish communication strategy from media strategy.
Meet client benchmarks and deliver strong media coverage through team leadership and guidance.
Own media relations and develop and maintain key relationships.
Provide strategic and tactical support to the Divisional Director.
Work with the in-house events team to manage launch events for media and influencers.
Line-manage the team, ensuring members meet targets and have development plans.
Develop new business plans and proposals, participate in pitches, and generate opportunities through networking.
Oversee product-related media requests, including sample distribution, tracking, and follow-up.
Manage client product inventory.
Monitor media coverage across clients and competitors.
Produce internal and external communications content.
Compile weekly client agendas.
Proactively pitch story ideas to secure editorial placement.
Manage and motivate junior team members, support their development, and ensure smooth daily operations and delivery of public relations results.
Support VPs and senior team members.
Apply paid, owned, and earned media strategies and build relationships with top editors.
Manage Account Managers and Account Executives to help meet personal and team targets.
Work cross-functionally with VIP and Influencer teams to implement cohesive brand strategies.
Desired Qualifications
Management experience is highly desirable.
International press contacts are desirable.
Together Group is a curated group of creative consultancies, immersive technology, marketing, and production studios, spanning technology, creative, design, communications, production, and digital. We blend creativity, culture, and cutting-edge technology to craft the future of luxury and lifestyle, partnering with global luxury clients across Europe, North America, the Middle East, and Asia
About the Agency: PURPLE is a global lifestyle communications agency with offices in Los Angeles, Miami, New York, London, Hong Kong & Singapore. For over two decades, we've led culturally connected, results-driven brand communications . We bring together diverse, cross-generational networks to connect people and brands, build strategy, and drive commercial success across Communications, Events, Social Media, Partnerships, and VIP & Talent.
Role Overview: PURPLE is looking for an experienced Account Director for its Fashion division to join the agency. The Account Director will play an essential role in supporting the assigned senior management in the development and execution of: generating maximum brand exposure through creative product placement, profile features and launches. The Account Director must have a genuine passion for developing brands, using true initiative in order to achieve exceptional results. Impeccable client liaison skills and an established network of key contacts (brands and press) are essential.
Account Director’s responsibilities would include increasing awareness for all brands assigned to them. In this role the Account Director will promote the different clients in all activities, campaigns, special projects, shows, presentations and events to the media and to develop and maintain relationships with key journalists and media within your assigned and designated market, acting as an ambassador for Purple.
Has the ability to provide counsel to clients as opposed to taking direction from clients; Is able to have tough conversations with clients with their best interests in mind
Is able to lead client calls / in-person meetings and think on one’s feet
Is able to take client business objectives and develop a linear and cohesive communication strategy that reflect those business objectives
As core account team lead, is able to pull in and collaborate with speciality resources across the agency (both in NYC, London and LA) to ensure the client is getting access to the agency’s network-wide expertise
Is able to lead client programs and campaigns – from planning to execution – in an organised and timely manner, within the specified budget
Understands the difference between a communication strategy and a media strategy
Shows accountability in terms of meeting client benchmarks and delivering strong media coverage; Delivers on this through team leadership and guidance
Own all media relations and continue to develop and maintain key relationships
Is able to provide strategic and tactical support to Divisional Director
Working with our in-house events team to manage launch events for media and influencers
Line managing their team to ensure they meet targets and have a development plan
Exhibits strong new business skills both from a planning and proposal perspective and during in-person pitch opportunities; Brings in new business opportunities through networking
Overseeing the management of all product-related media requests – from email inquiry through prospective media coverage – through sample product distribution and tracking and follow up
Taking inventory of and being responsible for client product inventory
General media monitoring across clients and all competitors
Consistently producing high quality internal and external communications content
Oversight and compilation of weekly client agendas
Proactively pitch story ideas to achieve maximum editorial placement across your brands
Manage and motivate junior members of the team to ensure day to day operations run smoothly and PR results are delivered; while supporting them in their growth to the next level.
Equally support VPs and senior members of the team to ensure maximum support across all levels.
Have a clear understanding of paid, owned and earned media strategies, and develop relationships with top editors to support this activity
Have strong connections with leading and emerging editorial talents in the US
Managing the Account Managers/Account Executive to help reach personal and team targets
Work cross-functionally with the VIP & Influencer teams across accounts, ensuring a cohesive brand strategy is implemented
Proven experience operating in a senior position within the fashion industry
Proven commercial experience with working in a fast-paced environment
Management experience is highly desirable
Proven track record of creating a positive impact on business through implementation of a PR strategy
Discreet, professional and well spoken, with excellent communication skills
Extremely well-organised, methodical and efficient, with a good dose of common sense and initiative
Pro-active and able to show initiative/ideas to constantly promote the Purple offering
Creative and strategic thinker
Strong established fashion press contacts
International press contacts are also desirable
Strong experience of event management, including local and international Fashion Weeks
Strong presentation & superb writing skills
Able to identify communication opportunities across multiple media platforms
Strong MS Word skills; including PowerPoint and Excel
Working knowledge of traditional industry platforms including Launchmetrics, DMR