Executive Marketing

Job Location:

The Parq Building



Overview

Minor Food is one of Asia's most dynamic food service companies and a leading global restaurant operator, with more than 2,700 outlets across 25 countries. Our portfolio spans a wide range of well-loved brands - from The Pizza Company, Swensen's and Sizzler to Dairy Queen, Burger King, The Coffee Club, Bonchon, The Steak & More, Benihana and more.

Driven by a commitment to delivering exceptional customer experiences and achieving the highest standards of satisfaction. We grow by innovating, expanding into new markets and investing in the people who make it all happen. Whether you're building your first career in food service or bringing years of expertise to the table, Minor Food offers the scale of a global operator with the energy and opportunity of a company that's still very much on the move.

Support the execution and implementation of Bonchon’s Local Store Marketing and New Store Opening initiatives. Manage assigned marketing projects and coordinate with internal teams to drive customer traffic, strengthen brand awareness, and support business growth while ensuring alignment with the overall marketing strategy.

Main Responsibilities:

Local Store Marketing

• Manage and execute Local Store Marketing activities for assigned stores.

• Work closely with Operations, Area Coaches, and Store Managers to ensure successful execution of local marketing campaigns.

• Develop and recommend local marketing initiatives based on market trends, customer insights, and business opportunities.

• Coordinate the production and distribution of local marketing materials.

• Monitor campaign performance and recommend improvements to maximize marketing effectiveness.

• Ensure all LSM activities are executed within approved budgets and timelines.

• Prepare post-campaign reports and provide recommendations for future improvements.

New Store Opening

• Lead marketing execution for assigned new store opening projects.

• Coordinate with Operations, Construction, Mall Management, suppliers, and agencies to ensure smooth execution.

• Ensure all marketing materials, promotional activities, and store opening communication are completed according to schedule.

• Support grand opening events and local activation activities.

• Monitor new store opening campaign performance and prepare post-opening reports.

Marketing Campaign Execution

• Execute marketing campaigns according to the annual marketing calendar.

• Coordinate with internal departments and external agencies to ensure timely campaign delivery.

• Monitor project timelines, budgets, and campaign performance.

• Ensure all marketing communications comply with Bonchon Brand Guidelines.

• Support the implementation of promotional campaigns across all assigned stores.

Market Intelligence

• Monitor competitor activities, industry trends, and customer behavior.

• Collect and analyze campaign performance data.

• Prepare regular performance reports and presentations.

​Cross-functional Collaboration

• Collaborate closely with Operations, Finance, SCM, R&D, P&C, Mall Management, suppliers, and marketing agencies.

• Coordinate with internal stakeholders to ensure marketing activities support business objectives.

• Support departmental projects and perform other duties as assigned by the Line Manager.

• Recommend improvement opportunities based on campaign results and market insights.

Qualifications:

• Bachelor's Degree in Marketing, Business Administration, Communications, or related fields.

• 3–5 years of experience in Marketing, Local Store Marketing, Trade Marketing, Retail Marketing or related fields.

• Experience in QSR, Retail, Food & Beverage, or Hospitality businesses is preferred.

• Good project management and coordination skills.

• Strong communication and stakeholder management skills.

• Good analytical and problem-solving skills.

• Good command of both Thai and English.

• Proficient in Microsoft Office.

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