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H-E-B

Texas-based supermarket chain with private ownership

Culinary Selling Specialist

Retail SalesConfirmed live in the last 24 hours
Part-timeFort Worth, TX, USANo salary listedIn-person

About the Job

Requirements

  • At least 21 years of age.
  • At least 2 years of experience related to food and cooking, or experience in sales, product demonstrations, or cooking in a professional environment.
  • Comprehensive knowledge of displayed products to guide customers in multiple uses.
  • Knowledge of, or aptitude to learn, H-E-B systems and processes, including scheduling, recipe authoring, product ordering, display planning, Microsoft Office, internal websites, and H-E-B mobile apps.
  • Advanced communication skills.
  • Strong customer service skills and a passion for hospitality.
  • Merchandising skills.
  • Skills in basic cooking techniques, including grilling, sautéing, roasting, and frying.
  • Ability to read and interpret documents such as safety rules, maintenance instructions, and procedure manuals.
  • Ability to manage multiple priorities and shift focus between projects.
  • Ability and willingness to work flexible hours.
  • Completion of, or ability to complete, H-E-B Wine selling certification or similar experience.
  • Completion of, or ability to complete, TABC Certification.
  • Ability to perform the stated physical demands, including standing, reaching, grasping, occasional movements and environmental exposures, and lifting 60 pounds or managing more than 60 pounds while observing safe-lifting limits.

Responsibilities

  • Perform selling activation events in the Cooking Connection kitchen and assist in developing appropriate recipes targeted to the local customer base using key focus items.
  • Engage customers by creating food experiences through knowledge of ingredients, beverage recommendations, and cooking techniques to drive customer engagement and sales.
  • Follow the customer service and hospitality model to connect with customers, build a sense of community, and drive loyalty.
  • Participate in store events, create themed recipes, and cross-merchandise to create a celebratory atmosphere.
  • Welcome and approach customers as a host, catering to their needs so they feel welcomed, invited, and appreciated.
  • Advise customers on menu and meal planning, scaling recipes for customer needs, size, and skill level.
  • Conduct cooking-method and recipe-preparation demonstrations, and execute food-preparation methods efficiently to maximize customer interactions.
  • Have engaging, consistent, and relevant culinary conversations on the microphone to attract customers.
  • Serve as the expert on the day's recipes, answer culinary questions, and recommend variations and substitute ingredients for food allergies or lifestyle needs.
  • Suggest distinctive alcoholic and non-alcoholic beverage pairings.
  • Build and maintain customer relationships by recalling dietary needs, restrictions, and wine preferences to tailor future visits.
  • Contribute culinary insights, food and local trends, and customer insights to in-store cooking events.
  • Assist with cooking classes, wine education, and Dinner Series execution when applicable.
  • Conduct Connections floor demonstrations as needed.
  • Maintain A+ standards in the Connections kitchen, including cleaning fixtures, stocking, planogram integrity, beginning-, mid-day-, and end-of-shift recovery, and perpetual inventory.
  • Assist in building and maintaining merchandising displays and use appropriate signs, tags, and branding for events.
  • Keep customer signage for the daily menu and sampling hours updated and on display.
  • Work backstock and support food production for retail sale as needed.
  • Ensure compliance with federal, state, and H-E-B food safety regulations and standards, and complete required food safety and related training.
  • Maintain a professional, clean, healthy, and safe work environment.
  • Use equipment properly and clean and sanitize the kitchen, equipment, and countertops according to A+ Standards.
  • Operate under the department leader's 5-S guidelines.
  • Prepare products for demonstrations, sampling, and production using the mise-en-place method.
  • Use proper personal protective equipment during department operations and required tasks.

Desired Qualifications

  • A degree in culinary arts, nutrition, or home economics.

About the Company

H-E-B

Texas-based supermarket chain with private ownership

H-E-B is a Texas-based grocery retailer with multiple store formats, including upscale Central Market, budget-friendly Joe V's Smart Shop, and Hispanic-focused Mi Tienda. It runs more than 435 stores in Texas and Mexico and employs over 154,000 people. Its product offering is everyday groceries and associated services, supported by a growing digital and delivery capability (notably via the Favor Delivery acquisition). The company emphasizes long-term, family-owned thinking rather than short-term market pressures, differentiating itself through strong regional identity, a diverse store format strategy, and a focus on customer loyalty. Its goals are to expand its store footprint in Texas and Mexico while enhancing digital and delivery services to better serve local communities.

Company size
10,001+
Company stage
Not listed
Total funding
Not listed
Headquarters
San Antonio, TX
Founded
1905

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