Designer – Color
Adidas
Designer – Color
Adidas
Global athletic footwear, apparel, accessories provider
PURPOSE & OVERALL RELEVANCE FOR THE ORGANISATION
To design market right / industry leading executions of Footwear through color, material, graphics, and construction in cooperation with marketing and development.
KEY RESPONSIBILITIES
Continuously aware of information needed to design a consumer and brand relevant collection. Should include all possible sources to gain this information:
Assists in seasonal and long-term design direction for their category within the following topics:
Contributes to aforementioned design direction by, but not limited to:
Works closely with members of the category’s design team. This includes but is not limited to:
Builds top-line range strategy into their product range. This includes but is not limited to:
PRODUCT EXECUTION
Design Footwear Color and Material executions for NAM iterations of Global Range and/or Key Account ranges with input from Design, Marketing, and Development. This includes but is not limited to:
KEY RELATIONSHIPS
KNOWLEDGE, SKILLS AND ABILITIES
REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS
Adidas designs, manufactures, and sells athletic footwear, sportswear, and accessories worldwide. It reaches customers through company-owned stores, e-commerce, and third-party retailers, plus strategic collaborations with athletes, celebrities, and brands to create exclusive product lines. Adidas products combine performance-oriented materials and construction with style, helping people train and live more comfortably. The company uses digital tools and AI to improve its product offerings and customer experiences, including managing digital content. A differentiator is its strong global brand, extensive distribution, and active affiliate program, as well as a balance between sport performance and lifestyle fashion through partnerships and targeted collaborations. Adidas’ goal is to maintain leadership in the sports and lifestyle market, grow its customer base and loyalty, and continue expanding digitally and through meaningful partnerships.
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